Joe Fernandez - Klout - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013
Panel : eReputation - Introduction
Intervenant : Joe Fernandez - Founder & CEO - Klout

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

Published in: News & Politics, Business
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  • The rise in social media use and adoption means that web experiences are evolving from pages and published content to people and user generated content.
  • Joe Fernandez - Klout - HUBFORUM Paris 2013

    1. 1. Spring 2008 – The beginning of Klout 1
    2. 2. INFLUENTIAL PEOPLE ON KLOUT 2
    3. 3. Easily generate authentic earned media for your brand through social media influencers.
    4. 4. INFLUENCERS ARE TRUSTED & HAVE BROAD REACH 4
    5. 5. GENERATE EARNED MEDIA WITH PERKS KLOUT HAS THE LARGEST & MOST ADVANCED INFLUENCER PLATFORM FOR BRANDS TO TAP INTO TO GENERATE EARNED MEDIA 5
    6. 6. EARNED MEDIA IS IMPORTANT & GROWING Earned Media produces 4x impact on brand lift vs. paid media Source: Nielsen BrandEffect Study, 2011 90% of marketers say Earned Media will have significant impact by 2015 Source: Adobe / eConsultancy Study, 2013 51% of Millennials are more likely to be influenced by earned media than by recommendations from friends & family Source: BazaarVoice Talking to Strangers Study, 2012 6
    7. 7. BRANDS THAT WORK WITH KLOUT 7
    8. 8. TARGET AUDIENCE FOR ORANGE CAMPAIGN • • • INFLUENCERS WITH A KLOUT SCORE OF 60+ INFLUENTIAL ABOUT 4G, TECHNOLOGY, AND TELECOMMUNICATIONS LIVE IN SPECIFIC GEOGRAPHIES 8
    9. 9. USER GENERATED CONTENT FOR ORANGE 9
    10. 10. ORANGE’S 4G LAUNCH 10
    11. 11. THANK YOU TO LEARN MORE VISIT: WWW.BUSINESS.KLOUT.COM

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