• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Joe Fernandez - Klout - HUBFORUM Paris 2013

on

  • 348 views

HUBFORUM PARIS 2013

HUBFORUM PARIS 2013
Panel : eReputation - Introduction
Intervenant : Joe Fernandez - Founder & CEO - Klout

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

Statistics

Views

Total Views
348
Views on SlideShare
326
Embed Views
22

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 22

http://www.hubinstitute.com 21
https://www.google.fr 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The rise in social media use and adoption means that web experiences are evolving from pages and published content to people and user generated content.

Joe Fernandez - Klout - HUBFORUM Paris 2013 Joe Fernandez - Klout - HUBFORUM Paris 2013 Presentation Transcript

  • Spring 2008 – The beginning of Klout 1
  • INFLUENTIAL PEOPLE ON KLOUT 2
  • Easily generate authentic earned media for your brand through social media influencers.
  • INFLUENCERS ARE TRUSTED & HAVE BROAD REACH 4
  • GENERATE EARNED MEDIA WITH PERKS KLOUT HAS THE LARGEST & MOST ADVANCED INFLUENCER PLATFORM FOR BRANDS TO TAP INTO TO GENERATE EARNED MEDIA 5
  • EARNED MEDIA IS IMPORTANT & GROWING Earned Media produces 4x impact on brand lift vs. paid media Source: Nielsen BrandEffect Study, 2011 90% of marketers say Earned Media will have significant impact by 2015 Source: Adobe / eConsultancy Study, 2013 51% of Millennials are more likely to be influenced by earned media than by recommendations from friends & family Source: BazaarVoice Talking to Strangers Study, 2012 6
  • BRANDS THAT WORK WITH KLOUT 7
  • TARGET AUDIENCE FOR ORANGE CAMPAIGN • • • INFLUENCERS WITH A KLOUT SCORE OF 60+ INFLUENTIAL ABOUT 4G, TECHNOLOGY, AND TELECOMMUNICATIONS LIVE IN SPECIFIC GEOGRAPHIES 8
  • USER GENERATED CONTENT FOR ORANGE 9
  • ORANGE’S 4G LAUNCH 10
  • THANK YOU TO LEARN MORE VISIT: WWW.BUSINESS.KLOUT.COM