Your SlideShare is downloading. ×
  • Like
  • Save

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Joe Fernandez - Klout - HUBFORUM Paris 2013

  • 249 views
Published

HUBFORUM PARIS 2013 …

HUBFORUM PARIS 2013
Panel : eReputation - Introduction
Intervenant : Joe Fernandez - Founder & CEO - Klout

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

Published in News & Politics , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
249
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • The rise in social media use and adoption means that web experiences are evolving from pages and published content to people and user generated content.

Transcript

  • 1. Spring 2008 – The beginning of Klout 1
  • 2. INFLUENTIAL PEOPLE ON KLOUT 2
  • 3. Easily generate authentic earned media for your brand through social media influencers.
  • 4. INFLUENCERS ARE TRUSTED & HAVE BROAD REACH 4
  • 5. GENERATE EARNED MEDIA WITH PERKS KLOUT HAS THE LARGEST & MOST ADVANCED INFLUENCER PLATFORM FOR BRANDS TO TAP INTO TO GENERATE EARNED MEDIA 5
  • 6. EARNED MEDIA IS IMPORTANT & GROWING Earned Media produces 4x impact on brand lift vs. paid media Source: Nielsen BrandEffect Study, 2011 90% of marketers say Earned Media will have significant impact by 2015 Source: Adobe / eConsultancy Study, 2013 51% of Millennials are more likely to be influenced by earned media than by recommendations from friends & family Source: BazaarVoice Talking to Strangers Study, 2012 6
  • 7. BRANDS THAT WORK WITH KLOUT 7
  • 8. TARGET AUDIENCE FOR ORANGE CAMPAIGN • • • INFLUENCERS WITH A KLOUT SCORE OF 60+ INFLUENTIAL ABOUT 4G, TECHNOLOGY, AND TELECOMMUNICATIONS LIVE IN SPECIFIC GEOGRAPHIES 8
  • 9. USER GENERATED CONTENT FOR ORANGE 9
  • 10. ORANGE’S 4G LAUNCH 10
  • 11. THANK YOU TO LEARN MORE VISIT: WWW.BUSINESS.KLOUT.COM