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Jan Rezab & Jiri Voves - Founders Socialbakers - HUBFORUM 2012

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intervention - Jan Rezab & Jiri Voves, Founders Socialbakers …

intervention - Jan Rezab & Jiri Voves, Founders Socialbakers

Après une présentation de Socialbakers en quelques chiffres, Jan Rezab nous explique tout l’intérêt de disposer d’un classement local de votre marque et de son environnement sectoriel. Se doter d’informations et de retombées locales, vous permet de mieux comprendre votre propre marque.

Beaucoup de marques réfléchissent encore en terme de nombre de fans, c’est une erreur ! Il faut dépasser ce stade en travaillant sur le retour sur engagement (ROE) en interagissant activement avec votre communauté. C’est l’étape indispensable pour atteindre un bon retour sur investissement (ROI) en créant du business de par votre activité sur les réseaux sociaux.

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Transcript

  • 1. Social Performance measurement and ROI Jan Rezab & Jiri Voves @janrezab, @jirivoves by
  • 2. Introduction Socialbakers› We run www.socialbakers.com Used by Leaders› 400,000 marketers per month all around the world› Team in Prague, San Francisco, London, Munich, Paris, Dubai, Istanbul› Team of 150 people› 1,000 paying customers
  • 3. Brands in France – now with TrueLike › TRUELIKE2
  • 4. Return on Engagement ROE = Return On Engagement ROI
  • 5. Engaging vs. Non-engaging 7% 40% 24 clicks 5.7x reach difference 3x CTR difference331 clicks
  • 6. Return on Investment ROE ROI = Engagement First Strategy HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
  • 7. Types of content + what works
  • 8. What people are interested in?
  • 9. Highlights of the Last Week
  • 10. The Social Battle forengagement in the newsfeed
  • 11. The Social Battle for engagement in the newsfeed Average Facebook user in Europe likes: 53 Facebook pages** Socialbakers Facebook Panel
  • 12. Science of posting»
  • 13. Top METRICS in Social media
  • 14. Top METRICS in Social media
  • 15. Sum-up & recommendations› ROI in social is first about getting Engagement, then ROI› Create content that stands out in the newsfeed› Monitor several metrics and aspects in social media› See what works for others and when it works for them+ Watch online our Engage 2012 conference in NYC onOctober 23rd
  • 16. jan@socialbakers.com jiri@socialbakers.com @janrezab @jirivoves

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