Social Performance measurement and ROI              Jan Rezab & Jiri Voves              @janrezab, @jirivoves         by
Introduction Socialbakers›   We run www.socialbakers.com                                             Used by Leaders›   40...
Brands in France – now with TrueLike      ›   TRUELIKE2
Return on Engagement ROE      = Return On Engagement  ROI
Engaging vs. Non-engaging                                                    7%               40%                        2...
Return on Investment ROE  ROI             = Engagement First Strategy                   HIGHER ENGAGEMENT                 ...
Types of content + what works
What people are interested in?
Highlights of the Last Week
The Social Battle forengagement in the newsfeed
The Social Battle for                    engagement in the newsfeed              Average Facebook user in Europe likes:   ...
Science of posting»
Top METRICS in Social media
Top METRICS in Social media
Sum-up & recommendations› ROI in social is first about getting Engagement, then ROI› Create content that stands out in the...
jan@socialbakers.com   jiri@socialbakers.com  @janrezab              @jirivoves
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Jan Rezab & Jiri Voves - Founders Socialbakers - HUBFORUM 2012

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intervention - Jan Rezab & Jiri Voves, Founders Socialbakers

Après une présentation de Socialbakers en quelques chiffres, Jan Rezab nous explique tout l’intérêt de disposer d’un classement local de votre marque et de son environnement sectoriel. Se doter d’informations et de retombées locales, vous permet de mieux comprendre votre propre marque.

Beaucoup de marques réfléchissent encore en terme de nombre de fans, c’est une erreur ! Il faut dépasser ce stade en travaillant sur le retour sur engagement (ROE) en interagissant activement avec votre communauté. C’est l’étape indispensable pour atteindre un bon retour sur investissement (ROI) en créant du business de par votre activité sur les réseaux sociaux.

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Jan Rezab & Jiri Voves - Founders Socialbakers - HUBFORUM 2012

  1. 1. Social Performance measurement and ROI Jan Rezab & Jiri Voves @janrezab, @jirivoves by
  2. 2. Introduction Socialbakers› We run www.socialbakers.com Used by Leaders› 400,000 marketers per month all around the world› Team in Prague, San Francisco, London, Munich, Paris, Dubai, Istanbul› Team of 150 people› 1,000 paying customers
  3. 3. Brands in France – now with TrueLike › TRUELIKE2
  4. 4. Return on Engagement ROE = Return On Engagement ROI
  5. 5. Engaging vs. Non-engaging 7% 40% 24 clicks 5.7x reach difference 3x CTR difference331 clicks
  6. 6. Return on Investment ROE ROI = Engagement First Strategy HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
  7. 7. Types of content + what works
  8. 8. What people are interested in?
  9. 9. Highlights of the Last Week
  10. 10. The Social Battle forengagement in the newsfeed
  11. 11. The Social Battle for engagement in the newsfeed Average Facebook user in Europe likes: 53 Facebook pages** Socialbakers Facebook Panel
  12. 12. Science of posting»
  13. 13. Top METRICS in Social media
  14. 14. Top METRICS in Social media
  15. 15. Sum-up & recommendations› ROI in social is first about getting Engagement, then ROI› Create content that stands out in the newsfeed› Monitor several metrics and aspects in social media› See what works for others and when it works for them+ Watch online our Engage 2012 conference in NYC onOctober 23rd
  16. 16. jan@socialbakers.com jiri@socialbakers.com @janrezab @jirivoves

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