[HUBOFRUM Sao Paulo] Makazi - Pedro Eugenio

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HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/

On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

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[HUBOFRUM Sao Paulo] Makazi - Pedro Eugenio

  1. 1. PEDRO EUGENIO Partner Makazi
  2. 2. www.makazi.com MAKAZI 2008 Fundação +200 Funcionários +50 Data Scientists USA Brazil Canada Austrália França Suiça Faturamento 2013 25,6M€
  3. 3. www.makazi.com PASSADO E FUTURO CUSTO ALTO, CUSTO HUMANO CUSTO FIXO PÚBLICO ALVO SEM SEGURANÇA PARA MARCA AUTOMATIZAÇÃO DOS PROCESSOS CUSTO VARIÁVEL, FOCO EM ROI PESSOA ALVO SEGURANÇA NA EXPOSIÇÃO DA MARCA
  4. 4. www.makazi.com “THE SHIFT TOWARD PROGRAMMATIC WILL CONTINUE TO DISRUPT THE INTERNET AD MARKET BY PRESSURING PRICES IN THE LUCRATIVE PREMIUM, GUARANTEED SEGMENT AND BY MAKING MORE EFFECTIVE THE NON-GUARANTEED SEGMENT” MARK MAY CITI INVESTMENT RESEARCH
  5. 5. www.makazi.com DESAFIOS TARGETING VIEWABILITY NON-HUMAN TRAFFIC BRAND SAFETY
  6. 6. www.makazi.com CELULAR SITE ANALYTICS LOJA OFF E-MAIL DISPLAYPORTAIS
  7. 7. COMO FUNCIONA? CONSOLIDATE USEFUL DATA MANAGE WITH INTELLIGENT ALGORITHMS ACTIVATE PERSONALISED MARKETING ACTION PLAN CAPTURAR ENTENDER ATIVAR www.makazi.com
  8. 8. CRM / ANALYTICS ERP / PARCEIROS / ETC ALGORÍTIMOS E-MAIL / SITE DISPLAYS / ETC CAPTURAR ENTENDER ATIVAR COMO FUNCIONA? www.makazi.com
  9. 9. www.makazi.com DATA MANAGEMENT PLATFORM (DMP) TRANSPARÊNCIA REAL-TIME DASHBOARDS THAT BRING TOGETHER ALL MARKETING KPIS CONTROLE DOS SEUS DADOS TO DELIVER A CONSISTENT AND PERSONALIZED BRAND EXPERIENCE ON THE COMPLETE CUSTOMER LIFECYCLE PLATAFORMA EXPANSÍVEL THAT CONNECTS WITH EXISTING TECHNOLOGIES AND SERVICE PROVIDERS THAT ALLOWS YOU TO ADD NEW FEATURES AS NEEDS EVOLVE
  10. 10. COMO SE BENEFICIAR DA TECNOLOGIA DMP? www.makazi.com
  11. 11. COMO SE BENEFICIAR DA TECNOLOGIA DMP? www.makazi.com
  12. 12. COMO SE BENEFICIAR DA TECNOLOGIA DMP? www.makazi.com
  13. 13. PEDRO EUGENIO PARTNER peugenio@makazi.com

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