The	
  future	
  of	
  media	
  planning:	
  
cross	
  device	
  and	
  mul6	
  screen	
  
Decathlon a multi screen strategy
E-commerce,
deliver all round
Brazil
Brand Awareness
and exposure
Drive traffic to
shops...
Customers are connected all day long
Customer experience is key
Multi screen content
strategyReaching	
  the	
  same	
  consumer	
  no	
  ma8er	
  where	
  he	
  might	
  be	
  looking.	...
Media planning multi device
Targeting people and not audience
Tracking them on any device
Google Analytics Universal
Analytics
+55 11 3071.1284
www.jussi.com.br
11	
  
[HUBOFRUM Sao Paulo]  JUSSI & Secathlon - Xavier Pénat & Grégory Hanffou
[HUBOFRUM Sao Paulo]  JUSSI & Secathlon - Xavier Pénat & Grégory Hanffou
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[HUBOFRUM Sao Paulo] JUSSI & Secathlon - Xavier Pénat & Grégory Hanffou

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HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/

On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

Published in: Marketing, Business, Technology
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Transcript of "[HUBOFRUM Sao Paulo] JUSSI & Secathlon - Xavier Pénat & Grégory Hanffou"

  1. 1. The  future  of  media  planning:   cross  device  and  mul6  screen  
  2. 2. Decathlon a multi screen strategy E-commerce, deliver all round Brazil Brand Awareness and exposure Drive traffic to shops Self-service in store
  3. 3. Customers are connected all day long
  4. 4. Customer experience is key
  5. 5. Multi screen content strategyReaching  the  same  consumer  no  ma8er  where  he  might  be  looking.     Content  and  message  becomes  ever  more  important       Media  strategy  needs  to  be  thought  of  as  a  succession  of  deliveries  and  not  just  a   reformaAng  of  the  same  crea6ve  for  different  plaCorms.    
  6. 6. Media planning multi device
  7. 7. Targeting people and not audience
  8. 8. Tracking them on any device Google Analytics Universal Analytics
  9. 9. +55 11 3071.1284 www.jussi.com.br 11  

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