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[HUBOFRUM Sao Paulo] IAB Brasil - Rafael Davini

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HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/ …

HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/

On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

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Transcript

  • 1. INVESTIMENTO INTERNET 2013
  • 2. NÚMEROS 2013
  • 3. ESTADOS UNIDOS
  • 4. INGLATERRA
  • 5. MUNDO
  • 6. O IAB e o grupo dos 7 maiores portais brasileiros ( UOL, Terra, Globo.com, iG, Yahoo, Microsoft / MSN e R7 ), juntos com a comScore, vão realizar painel Media Metrix em cerca de 105 mil usários brasileiros, para de um lado, levantar inventário dos players do mercado e do outro, cruzar com informação de compra ( CPM médio / volume de insvestimento ) das agências e anunciantes. 2014 NOVA METODOLOGIA IAB, portais & comScore
  • 7. RUMO AOS 7 BI. INVESTIMENTOS CADA VEZ NUM BRASIL CADA VEZ MAIS
  • 8. lobianco@iabbrasil.org.br cel.: 55 11 98031 4411 criscamargo@iabbrasil.org.br cel.: 55 11 98133 3661 rafael.davini@iabbrasil.org.br cel.: 55 11 97583 6696

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