CREDIT:	
  kalleboo	
  /	
  FLICKR	
  
	
  	
  	
  	
  	
  	
  	
  	
  @danicachich
CREDIT: keso / FLICKR
RESPONSIBLY	
  COOL.	
  	
  
150	
  YEARS	
  YOUNG.	
  	
  
PROGRAMME OVERVIEW
CREDIT:	
  civilon	
  /	
  FLICKR	
  
3	
  LESSONS	
  LEARNED…	
  SO	
  FAR
CREDIT:	
  roeyahram	
  /	
  FLICKR	
  
#1	
  CRITICS	
  ARE	
  FUTURE	
  ADVOCATES	
  
INTRODUCTION
INSERT
IGNITE CASE
…
CREDIT:	
  npmeijer	
  /	
  FLICKR	
  
INTRODUCTION
INSERT
IGNITE CASE
…
INTRODUCTION
INSERT
IGNITE CASE
…
#1	
  CRITICS	
  ARE	
  FUTURE	
  ADVOCATES	
  
CREDIT:	
  Maraworld	
  Benicassim	
  /	
  FLICKR	
  
#2	
  ENGAGED	
  CONSUMERS	
  ARE	
  DREAMLIKE
INTRODUCTION
INSERT
DROPPED CASE
…
PARTICIPATION	
  ≠	
  ENGAGEMENT	
  
CREDIT:	
  glennharper	
  /	
  FLICKR	
  
CREDIT: Maraworld Benicassim / FLICKR
Insert	
  photo	
  from	
  launch	
  of	
  GCU	
  space	
  or	
  global	
  
INTRODUCTION
INSERT
DROPPED CASE
…
CREDIT: Maraworld Benicassim / FLICKR
#4 BIG IS IMPORTANT. SMALL IS
VALUABLE
Insert	
  photo	
  from	
  launch	
  of	
  GC...
INTRODUCTION
INSERT
DROPPED CASE
…
CREDIT: Maraworld Benicassim / FLICKR
#3	
  PEOPLE	
  &	
  CULTURE	
  FIRST	
  	
  
CREDIT: Maraworld Benicassim / FLICKR
FILM HERE?
Insert	
  photo	
  KAWAKA	
  AD?
CREDIT:	
  Maraworld	
  Benicassim	
  /	...
CREDIT: Maraworld Benicassim / FLICKR
FILM HERE?
Insert	
  photo	
  KAWAKA	
  AD?
INTRODUCTION
INSERT
#DMDS CASE
…
CREDIT: Maraworld Benicassim / FLICKR
FILM HERE?
Insert	
  photo	
  KAWAKA	
  AD?
#OBRIGADA
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[HUBFORUM Sao Paulo] Heineken - Daniela Cachich

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HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/

On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

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[HUBFORUM Sao Paulo] Heineken - Daniela Cachich

  1. 1. CREDIT:  kalleboo  /  FLICKR                  @danicachich
  2. 2. CREDIT: keso / FLICKR RESPONSIBLY  COOL.     150  YEARS  YOUNG.    
  3. 3. PROGRAMME OVERVIEW CREDIT:  civilon  /  FLICKR   3  LESSONS  LEARNED…  SO  FAR
  4. 4. CREDIT:  roeyahram  /  FLICKR   #1  CRITICS  ARE  FUTURE  ADVOCATES  
  5. 5. INTRODUCTION INSERT IGNITE CASE … CREDIT:  npmeijer  /  FLICKR  
  6. 6. INTRODUCTION INSERT IGNITE CASE …
  7. 7. INTRODUCTION INSERT IGNITE CASE … #1  CRITICS  ARE  FUTURE  ADVOCATES  
  8. 8. CREDIT:  Maraworld  Benicassim  /  FLICKR   #2  ENGAGED  CONSUMERS  ARE  DREAMLIKE
  9. 9. INTRODUCTION INSERT DROPPED CASE … PARTICIPATION  ≠  ENGAGEMENT   CREDIT:  glennharper  /  FLICKR  
  10. 10. CREDIT: Maraworld Benicassim / FLICKR Insert  photo  from  launch  of  GCU  space  or  global  
  11. 11. INTRODUCTION INSERT DROPPED CASE …
  12. 12. CREDIT: Maraworld Benicassim / FLICKR #4 BIG IS IMPORTANT. SMALL IS VALUABLE Insert  photo  from  launch  of  GCU  space  or  global  
  13. 13. INTRODUCTION INSERT DROPPED CASE …
  14. 14. CREDIT: Maraworld Benicassim / FLICKR #3  PEOPLE  &  CULTURE  FIRST    
  15. 15. CREDIT: Maraworld Benicassim / FLICKR FILM HERE? Insert  photo  KAWAKA  AD? CREDIT:  Maraworld  Benicassim  /  FLICKR
  16. 16. CREDIT: Maraworld Benicassim / FLICKR FILM HERE? Insert  photo  KAWAKA  AD?
  17. 17. INTRODUCTION INSERT #DMDS CASE …
  18. 18. CREDIT: Maraworld Benicassim / FLICKR FILM HERE? Insert  photo  KAWAKA  AD?
  19. 19. #OBRIGADA

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