HUB Report Google Glass - Welcome to the Augmented Humanity Era
 

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HUB Report Google Glass - Welcome to the Augmented Humanity Era

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Beyond a few gadget applications that have been developed for communication, some real practices are emerging and hold a bright future for Google Glass – or for the builder who will manage to settle ...

Beyond a few gadget applications that have been developed for communication, some real practices are emerging and hold a bright future for Google Glass – or for the builder who will manage to settle in the market.
In the worlds of logistics , maintenance or ready- to-wear, having both hands free to benefit from a web browser at a glance is an important asset . The contribution is clear : simplicity, saving time and discretion. The experiments are just beginning to emerge … Interview, Analysis , Predictions , this study is mainly dedicated to the decision makers in compagnies, eager to transform their business in this digital era.

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  • C’est le 27 juin 2012 que Sergey Brin, co-fondateur de Google, a révéléofficiellement au monde entier les “Google Glass” et lancé son programme “Glass Explorer”…
  • Visuel de l’interface Google Glass
  • Vidéo de présentation technique : http://bit.ly/1kva1wH
  • GLASS MIRROR APILa Google Mirror API permet à tout développeur decréer des services web (appelés Glassware). L’API fournit un ensemble d’éléments utilisables pour développer un service.GOOGLE DEVELOPMENT KIT (GDK)Le GDK a bouleversé la création d’app sur Google Glass. Il s’agit d’un kit de développement Android qui permet de créer des services tournant directement sur les Glassses (contrairement Mirror API)GLASS APP STOREIl s’agit de l’endroit où se trouvent toutes les applications développées pour les Google Glass
  • BIKE FINDERBike Finder est une application qui permet d’afficher l’état de disponibilité des vélos dans les villes possédant des stations en libre-service. L’application basée sur l’API de la société JCDecaux est potentiellement déclinable dans plusieurs villes de France. Elle affiche aussi l’itinéraire optimal pour permettre à l’utilisateur de trouver avec facilité la bonne borne. Enfin, Bike Finder propose aussi une couche collaborative qui permet aux usagers qui constatent une dégradation sur un vélo, de le signaler d’un simple geste.Présentation vidéo : http://bit.ly/1kEonzyYUN PLUG L’application Yun permet en quelques clics ou en quelques mots de gérer l’intégralité de la consommation de l’électricité de votre maison et d’éviter ainsi de gaspiller de l’énergie inutilement.Présentation vidéo : http://bit.ly/1qjaCXVCRÉDIT MUTUEL ARKEA :Parmi les fonctionnalités proposées par L’app Google Glass du CMA, les utilisateurs pourront notamment consulter leurs comptes, géolocaliser le distributeur de billets ou l’agence bancaire la plus proche, ou encore contacter leur conseiller.Présentation : http://bit.ly/1ckoZqWL’ÉQUIPE L'application Google Glass L'Equipe.fr permet d’être notifié, en temps réel, des dernières actualités sportives qu’il s’agisse de Football, Basketball, Rugby, etc.Présentation vidéo : http://bit.ly/MWHc1T

HUB Report Google Glass - Welcome to the Augmented Humanity Era Presentation Transcript

  • 1. www.hubinsttute.com HUB REPORT GOOGLE GLASS WELCOME TO THE AUGMENTED HUMANITY ERA _Accelerate your digital leadership Innovatve strategies for leading brands & organizatons
  • 2. HUB Reports Our research on digital innovaton key trends www.HUBinsttute.com 2
  • 3. Google Glass HUB Report Full Version utlisaton guide FOR A COMFORTABLE READING EXPERIENCE AND TO PROPOSE YOU MORE INFORMATION, FIND OUR ANALYSIS AND LINKS DIRECTLY IN THE "NOTES" SECTION WHEN YOU SEE THE "YOUTUBE" ICON, CLICK ON IT TO OPEN AND WATCH THE DEDICATED VIDEO THE VOCABULARY SECTION AT THE END OF THE REPORT WILL HELP YOU UNDERSTAND THE KEY ELEMENTS www.HUBinsttute.com 3
  • 4. Google Glass HUB Report Order the full version report ORDER YOUR HUB REPORT www.hubinsttute.com/go ogle-glass-report/ ESSENTIALS •A PowerPoint support enriched in the « notes » secton •An analysis of the frst experimentatons in many sectors •Interviews of « glass explorers » & specialists •Predictons on the upcoming turn •And even more… www.HUBinsttute.com 4
  • 5. Google Glass HUB Report Order the full version report * MORE INFORMATION ON PRICING www.hubinsttute.com/go ogle-glass-report/ PRICING (8 HUB REPORTS) « Annual individual subscripton » 2.900€ HT* « Annual company Subscripton » (+ 4 persons) from 9.900€ HT* www.HUBinsttute.com 5
  • 6. Google Glass HUB Report Avant-Propos The Google Glass are the new embodiment of the next generaton of screens called « Wearables Devices ». Beyond a few gadget applicatons that have been developed for communicaton, some real practces are emerging and hold a bright future for Google Glass - or for the builder who will manage to setle in the market. In the worlds of logistcs , maintenance or ready- to-wear, having both hands free to beneft from a web browser at a glance is an important asset . The contributon is clear : simplicity, saving tme and discreton. The experiments are just beginning to emerge ... Interview, Analysis , Predictons , this study is mainly dedicated to the decision makers in compagnies, eager to transform their business in this digital era. Emmanuel Vivier & Vincent Puren HUB INSTITUTE www.HUBinsttute.com 6
  • 7. Google Glass HUB Report Sommaire de la version complète du HUB Report Google Glass INTRODUCTION Context / Technical Presentaton / Ecosystème analysis / Fonctonnalites / Communicaton THE MARKET Focus on 6 market models / Presentaton of 3 models in creaton phase/ The Samsung Case study LES GLASS EXPLORERS (FR) La Communauté Française / Les premières applicatons / Interviews de Glass Explorers Français LES SECTEURS IMPACTÉS Tourisme / Transport / Sport / Cuisine / Retail / Industrie / Gaming / Santé / Media / Educaton / Sécurité / Mode / Assurance / Banque / Domotque LA PUBLICITÉ Gaze Tracking System / Search Vocal Optmisaton / Pay Per Gaze ou Pay Per Emoton / La Brand Utlity LES LIMITES Contraintes légales, sanitaires et déontologiques / Les détracteurs / Les derniers challenges NOS PRÉDICTIONS WHATS NEXT ? CONCLUSION / Version Découverte / Version Complète www.HUBinsttute.com 7
  • 8. GOOGLE GLASS INTRODUCTION www.HUBinsttute.com 87
  • 9. Google Glass A launch perceived as a signifcant step for innovaton www.HUBinsttute.com 9
  • 10. A reality close to science fcton… What do you think of… THE POSSIBILITY TO ACCESS ALL TYPES OF INFORMATION AT ONE GLANCE www.HUBinsttute.com 10
  • 11. A reality close to science fcton… Between desire and polemic… THE LAUNCH OF GOOGLE GLASS IN THE SMART GLASS INDUSTRY... www.HUBinsttute.com 11
  • 12. 12
  • 13. Google Glass What is it ? www.HUBinsttute.com 13 13 LORSQUE VOUS VOYEZ L’ICONE “YOUTUBE” CLIQUEZ DESSUS POUR OUVRIR ET PROFITER DE LA VIDÉO DÉDIÉE.
  • 14. Google Glass The Glass Foundry : An innovaton Lab dedicated to Glass at Google Sergey BRIN Co-Founder and manager of Google X Labs www.HUBinsttute.com 14
  • 15. Google Glass How does it work ? www.HUBinsttute.com 15 15
  • 16. Google Glass On the applicaton side… GOOGLE DEVELOPMENT GLASS MIRROR API KIT (GDK) GLASS APP STORE www.HUBinsttute.com 16
  • 17. But more importantly… A concentrate of Google Services in one screen www.HUBinsttute.com 17
  • 18. Google Glass In practce… simplicityand hyper-contextualisaton IMMERSION PERSONNALISÉE ET CONTEXTUALISÉE Des informatons contextualisées selon vos actvités, géolocalisatons, préférences, besoins… HANDS FREE Prendre une photo en un batement de cils, envoyer un mail sans toucher un clavier grâce à un contrôle vocal optmisé… www.HUBinsttute.com 18
  • 19. Google Glass In practce… a man to machine diaglogue A FEW MAGICAL WORDS! « Ok Glass… » « … Take a picture » « … Record a video » www.HUBinsttute.com 19
  • 20. GOOGLE GLASS THE “GLASS EXPLORERS” IN FRANCE www.HUBinsttute.com 20
  • 21. Google Glass and France A launching date yet to be announced, but France is already actve THE FRENCH COMMUNITY IS ONE OF THE MOST INVOLVED … www.HUBinsttute.com 21
  • 22. French Google Glass Apps Some experimentatons with brands and during hackatons BIKE FINDER “A GPS FOR BIKES” YUN PLUG “THE SMART HOUSE” CRÉDIT MUTUEL ARKEA “MY BANK ON GLASS” L’ÉQUIPE “ALL ABOUT SPORTS ON GLASS” www.HUBinsttute.com 22
  • 23. 19 industries WHICH WILL CHANGE WITH Google Glass ARE WE READY FOR THIS (R)EVOLUTION ? www.HUBinsttute.com 23
  • 24. 24 X TOURISM + DETAILS ON THE IMPACT OF GLASS ON TROURISM www.hubinsttute.com/goo gle-glass-report/
  • 25. XTR ANSPORTATION 25 + DETAILS ON THE IMPACT OF GLASS ON TRANSPORTATION www.hubinsttute.com/goo gle-glass-report/
  • 26. 26 X SPORTS + DETAILS ON THE IMPACT OF GLASS ON SPORTS www.hubinsttute.com/goo gle-glass-report/
  • 27. X COOKING 27 + DETAILS ON THE IMPACT OF GLASS ON COOKING www.hubinsttute.com/goo gle-glass-report/
  • 28. 28 X RETAIL + DETAILS ON THE IMPACT OF GLASS ON RETAIL www.hubinsttute.com/goo gle-glass-report/
  • 29. X MANUFACTURING 29 + DETAILS ON THE IMPACT OF GLASS ON THE MANUFACTURING INDUSTRY www.hubinsttute.com/goo gle-glass-report/
  • 30. X GAMING 30 + DETAILS ON THE IMPACT OF GLASS ON THE GAMING INDUSRTY www.hubinsttute.com/goo gle-glass-report/
  • 31. X HEALTH 31 + DETAILS ON THE IMPACT OF GLASS ON THE HEALTH INDUSTRY www.hubinsttute.com/goo gle-glass-report/
  • 32. 32 X MEDIA + DETAILS ON THE IMPACT OF GLASS ON THE MEDIA www.hubinsttute.com/goo gle-glass-report/
  • 33. X EDUCATION 33 + DETAILS ON THE IMPACT OF GLASS ON EDUCATION www.hubinsttute.com/goo gle-glass-report/
  • 34. 34 X SECURITY + DETAILS ON THE IMPACT OF GLASS ON SECURITY www.hubinsttute.com/goo gle-glass-report/
  • 35. 35 X FASHION + DETAILS ON THE IMPACT OF GLASS ON THE FASHION INDUSTRY www.hubinsttute.com/goo gle-glass-report/
  • 36. 36 X INSURANCE + DETAILS ON THE IMPACT OF GLASS ON THE INSURANCE INDUSTRY www.hubinsttute.com/goo gle-glass-report/
  • 37. X BANKING 37 + DETAILS ON THE IMPACT OF GLASS ON THE BANKING INDUSTRY www.hubinsttute.com/goo gle-glass-report/
  • 38. 38 X HOME AUTOMATION + DETAILS ON THE IMPACT OF GLASS ON HOME AUTOMATION www.hubinsttute.com/goo gle-glass-report/
  • 39. X INTERACTION 39 + DETAILS ON THE IMPACT OF GLASS ON SOCIAL INTERACTIONS www.hubinsttute.com/goo gle-glass-report/
  • 40. THE QUESTION IS… … What are you waitng for to order your report ? www.HUBinsttute.com 40
  • 41. Google Glass HUB Report Order the full version report ORDER YOUR HUB REPORT www.hubinsttute.com/go ogle-glass-report/ ESSENTIALS •A PowerPoint support enriched in the « notes » secton •An analysis of the frst experimentatons in many sectors •Interviews of « glass explorers » & specialists •Predictons on the upcoming turn •And even more… www.HUBinsttute.com 41
  • 42. Google Glass HUB Report Order the full version report * MORE INFORMATION ON PRICING www.hubinsttute.com/go ogle-glass-report/ PRICING (8 HUB REPORTS) « Annual individual subscripton » 2.900€ HT* « Annual company Subscripton » (+ 4 persons) from 9.900€ HT* www.HUBinsttute.com 42
  • 43. Aller plus loin sur le sujet Google Glass Contact-us to start experimentng GLASS REPORT SEMINARS (FOR COMPANIES OR SCHOOLS) WORKSHOP (Experimentaton & practcal thinking) APP Dev www.HUBinsttute.com 43
  • 44. HUB Insttute HUB Review : Our analysis on digital trends and marketng HUB REVIEW OUR MEDIA SPECIALIZED IN DIGITAL INNOVATION AND MARKETING htp://www.hubinsttute.com/review www.HUBinsttute.com 44
  • 45. HUB Insttute HUB Reports : Our research on digital innovaton key trends HUB REPORTS OUR MONTHLY STUDIES ON DIGITAL INNOVATION AND MARKETING www.hubinsttute.com/reports www.HUBinsttute.com 45
  • 46. HUB Reports Our research on digital innovaton key trends www.HUBinsttute.com 46
  • 47. About this HUB Report authors Une sélecton d’ouvrages à lire EMMANUEL VIVIER HUB Insttute Co-Founder emmanuel.vivier@hubinsttute.com @emmanuelvivier 51 rue François 1er, 75008 PARIS VINCENT PUREN HUB Insttute Head of Content vincent.puren@hubinsttute.com @vincentpuren 51 rue François 1er, 75008 PARIS www.HUBinsttute.com 47
  • 48. Une sélecton d’ouvrages à lire Coming soon: Subscripton Commerce Report www.hubinsttute.com www.HUBinsttute.com 48