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Socialbakers - Lukas Maixner - New Trends in Fashion, Digital & Mobile - HUBFORUM MOSCOW 2013

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  • 1. New!Trends!in!Fashion,!Digital!&!Mobile! Lukas Maixner! Co-Founder & GM!Moscow,!April!2nd!2013! #!HUBFORUM!
  • 2. Socialbakers!Introduc;on! Lukas!Maixner,!Co@Founder! › HQ in Czech Republic › Local reps in 9 countries › Team of 160 employees › 4 years in the market › SaaS Platform & Professional Services › Facebook Preferred Marketing Developer!!#HUBFORUM! 3!
  • 3. Socialbakers!Introduc;on! 100 of 500! Monthly Visitors! Clients! companies!!!#HUBFORUM! 4!
  • 4. The!Biggest!Trend?!!!#HUBFORUM! 5!
  • 5. The!Biggest!Trend?! GO SOCIAL!! (yes, right now)!!!#HUBFORUM! 6!
  • 6. Every!8 th!Russian!is!on!Facebook!…! › 7.5 M users › 12.4 % online pop. › #29 worlwide!!#HUBFORUM! 7!
  • 7. …!the!poten;al!is!there!…!!!#HUBFORUM! 8!
  • 8. …!However,!Russian!brands!are!not!u;lizing!it!enough!!!!#HUBFORUM! 9!
  • 9. Fashion!and!Beauty!is!BIG!!!!#HUBFORUM! 10!
  • 10. ...!But!what!about!Luxury?!!!#HUBFORUM! 11!
  • 11. What!will!we!look!at?! Italy’s!Finest!Fashion!!!#HUBFORUM! 12!
  • 12. The!Dashboard! Italy’s!Finest!Fashion!!!#HUBFORUM! 13!
  • 13. The!Growth! Italy’s!Finest!Fashion!!!#HUBFORUM! 14!
  • 14. The!Content!!!#HUBFORUM! 15!
  • 15. Takeaways…! Run! Analyze!and! Create! Experiment,! Campaigns!&! Understand! Engaging! Analyze!and! Acquire! your!Market! Content! Learn! Community!!!#HUBFORUM! 16!
  • 16. Takeaways…! Run! Analyze!and! Create! Experiment,! Campaigns!&! Understand! Engaging! Analyze!and! Acquire! your!Market! Content! Learn! Community! And!feel!free!to!ask!Socialbakers!for!help!any;me!!!!#HUBFORUM! 17!
  • 17. Thank!you!for!your!aben;on!! lukas@socialbakers.com! facebook.com/Lukas.Maixner! @LukasMaixner! #!HUBFORUM!
  • 18. Socialbakers!Introduc;on! Lukas!Maixner,!Co@Founder! › HQ in Czech Republic › Local reps in 9 countries › Team of 160 employees › 4 years in the market › SaaS Platform & Professional Services › Facebook Preferred Marketing Developer!!#HUBFORUM! 1!

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