Digital, Social & Luxury    Helping brands     to understand the future of digital &       marketing                      ...
•Download these slides                                        Click below to download                       www.hubinstitu...
#1 Tools & technologies ARE AMAZING……but they are NOT a strategy
Digital : a growing number of possibilities© HUB Institute All rights reserved. | www.HUBinstitute.com   3
Sources : nov 2012- april 2013 Social : a growing number of territories Panorama of the latest figures                    ...
Social is not going to go away 1/7th of the world population is on Facebook!©EmmanuelVivier. All rights reserved. | www.em...
Keep an eye on Tumblr… Blogging is back…©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com   6
Source : March 2013 Keep an eye on Tumblr… Blogging is back…1 0 0 ,0 0 0,0 0 0                                            ...
Keep an eye on Tumblr… Many fashion & luxury brands are on Tumblr                                                         ...
Source : Juillet 2012 : http://blog.instagram.com/post/28067043504/the-instagram-community-hits-80-million-users Instagram...
http://line.naver.jp/en/ Pinterest… get ready to pin the web One of the new platform to watch…                            ...
Source : Feb 2013 http://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221 Have you heard ...
http://www.youtube.com/watch?v=TPE6D7xjKXo What will happen when everything get connected Ex : Connect your plants with Pa...
http://www.youtube.com/watch?v=diTpeYoqAhc&feature=player_embedded The Connected TV Or Connected Audience watching TV (tha...
http://www.youtube.com/watch?v=WValEsWR3R0 Connected furniture, object et smart appliances Ex : Connected Cars©HUBInstitut...
http://tomfishburne.com/2012/04/going-digital.html But tools are NOT a strategy!©Emmanuel Vivier. All rights reserved. | w...
But tools are NOT a strategy! Focus on the House, not the Hammer!©Emmanuel Vivier. All rights reserved. | www.emmanuelvivi...
Source : Image from the talented Hugh MacLeod, Gapingvoid.com Attention is the new challenge©Emmanuel Vivier. All rights r...
« Carpet Bombing » won’t work anymore Interruptive marketing is over©Emmanuel Vivier. All rights reserved.  |   www.emmanu...
You need to deserve people’s attention It’s all about Permission Marketing©Emmanuel Vivier. All rights reserved.  |   www....
http://en.wikipedia.org/wiki/Guinness_World_Records + http://bit.ly/emOEEM  + http://bit.ly/hTbcgp  Become the media inste...
http://www.bmwusa.com/uniquelybmw/bmw_art/films  Become the media instead of buying it BMW was one of the first to redisco...
http://www.youtube.com/watch?v=yrC6qkDI7Sw Become the media instead of buying it L.A.dy Dior The Film - Starring Marion Co...
http://www.youtube.com/watch?v=K7uVgXmp2mM&feature=relmfu Become the media instead of buying it Lady Dior - Starring Mario...
http://www.nowness.com/ Curation via a selection of “taste makers” NOWNESS blog (& Twitter @nowness) by LVMH Moët Hennessy...
http://www.nowness.com/ Curation via a selection of “taste makers” NOWNESS blog (& Twitter @nowness) by LVMH Moët Hennessy...
http://chanel-news.chanel.com/en/ Become the media instead of buying it Start a brand blog : ex Chanel News©EmmanuelVivier...
http://www.youtube.com/watch?v=4JyG5rJM6VA  Even luxury can experiment with viral… Viral requires Disruptive Cognition©Emm...
#3 BUT ENGAGEMENT IS KINGIt’s all about creating « CONTAGIOUS EXPERIENCES »
Source : Emmanuel Vivier   Engagement is about conceiving « contagious experiences » Differentiating + utility + interacti...
http://www.ladepeche.fr/article/2009/09/04/665538-Des-coquelicots-tapissent-la-place.html - France (Toulouse) Guerilla mar...
http://www.youtube.com/watch?v=c3n8j2uWA8o Use your building/shop as a media The Official Ralph Lauren 4D Experience - New...
http://www.ladepeche.fr/article/2009/09/04/665538-Des-coquelicots-tapissent-la-place.html - France (Toulouse) Rethinking y...
http://www.youtube.com/watch?v=BkfWdwLUZJ4&feature=related l It’s all about providing a bespoke & unique experience Nike+ ...
 Source : Tom Fish Burne.com Reality Check Just make REALLY sure your brand utility is useful!©Emmanuel Vivier. All rights...
#4 DON’T UNDERSTIMATE THE NEW OPINION LEADERS    Influentials on blogs, Twitter, YouTube,…©Emmanuel Vivier. All rights res...
Who is this girl?© HUB Institute All rights reserved. | www.HUBinstitute.com   44
http://www.youtube.com/user/MichellePhan Answer Michelle Phan, one of the world beauty blogger© HUB Institute All rights r...
Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007 Campaign with 200 blogs worldwide (via BuzzParadise)       ...
Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007 VIP Paris Event for 15 top bloggers                        ...
http://klout.com/emmanuelvivier Influentials on Twitter Klout ranks influential Twitter users©EmmanuelVivier. All rights r...
From 1900 to 1950… Transatlantic passenger service was a very competitive business©HUBInstitute. All rights reserved. | ww...
Until one day of June 1939 (the 28th) Boeing 314 first passengers transtlantic flight (W. DC <> Marseille)©HUBInstitute. A...
The question that YOU should ALL ask yourselves?        Who will be        your Boeing           314?       Hint : you mig...
Remember Blackberry?  Miss one key trend (Mobile Apps)… and you may pay a tough price                                     ...
https://www.uber.com/ Internet is disrupting « business models » UBER or the revolution of the Taxis Industry             ...
https://www.uber.com/ Internet is disrupting « business models » UBER or the revolution of the Taxis Industry             ...
https://www.airbnb.fr/ Internet is disrupting « business models » AirBnB is changing the Hospitality Business…            ...
Internet is disrupting « business models » Ex of crowdfunded product on Kickstarter.com©HUBInstitute. All rights reserved....
http://www.kickstarter.com/year/2012 Internet is disrupting « business models » Ex : People buy products that don’t even e...
http://www.kickstarter.com/year/2012#sundance Internet is disrupting « business models » Ex of crowdfunded product on Kick...
Internet is disrupting « business models » Blockbuster (3.000 stores in the US) filed for bankruptcy in US in 2010©HUBInst...
eCommerce is challenging Retail UK Camera Retailer Jessops Faces Bankruptcy (187 shops)©HUBInstitute. All rights reserved....
But this is nothing compared to what’s nextQuestion    Do you believe in …           Teleportation ?
A new revolution emerges …Imagine …        What would happen if      Brands could teleport their                products  ...
A new revolution emerges … Teleport an item, a product ?                                   Well…                          ...
http://www.youtube.com/watch?v=hPNxm5sWJIk A new revolution emerges … 3D Printing = Print an item from a digital file©HUB ...
http://www.youtube.com/watch?v=IS4Xw8f9LCc A new revolution emerges … Decoration, jewelry, fashion, ... applications are c...
http://www.youtube.com/watch?v=IS4Xw8f9LCc A new revolution emerges … Print your bespoke tailored underwear …©HUB Institut...
http://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQ A new revolution not only for « cheap products » 3D pri...
http://www.theverge.com/2013/3/7/4077638/dita-von-teese-3d-printed-articulating-dress-shapeways-swarovski A new revolution...
http://www.makerbot.com/ 3D Printing Technology now easily available                                                   Mak...
A new revolution emerges … Teleport an item, a product ?            3D Printing                  =      Digitalize the mat...
A designer can get a worldwide delivery overnight and become an international brand in a few days ...                     ...
Imagine if customers could copy your products … instantly and globally ?                                          Fighting...
Even U.S. President Barack Obama … … mentioned 3D Printing in the State of the Union Address                              ...
3D Printing explosion ?A large-scale revolution ?          It sounds crazy ?  Yet, this is only the beginning …           ...
http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html , 10:30 to 14:38 How would you print … … a human organ...
#6 The future of social is…CRM
http://vimeo.com/20777645 & http://flipboard.com & http://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded One ...
http://www.youtube.com/watch?v=QUY9fr2ttqU Are you ready for « realtime » marketing? E-reputation + CRM + live client supp...
If you want to stay up to date…11 sites to read! • Best practices & social media                                 • Innovat...
•Download these slides                                        Click below to download                       www.hubinstitu...
Thank you for your    Helping brands     to understand                                               attention the future ...
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013
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  • http://www.istockphoto.com/stock-photo-15555020-kids-watching-3-d-movies.php
  • http://en.wikipedia.org/wiki/Guinness_World_Records
  • http://www.bmwusa.com/uniquelybmw/bmw_art/films http://www.youtube.com/watch?v=k-cbiYzlHOk http://www.youtube.com/watch?v=dzb89dyynGA
  • In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion &amp; technology in a visual feast for the 5 senses. Watch as the New York women&apos;s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.
  • http://awards.akqa.com/awards2009/CannesLions/Fiat_eco_Drive/default.html
  • http://awards.akqa.com/awards2009/CannesLions/Fiat_eco_Drive/default.html
  • http://www.istockphoto.com/stock-photo-12925706-business-people-global-communication-concept.php http://www.istockphoto.com/stock-photo-10471220-business-team-communicating-outdoors.php
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  • http://www.youtube.com/watch?v=IS4Xw8f9LCc
  • http://www.youtube.com/watch?v=IS4Xw8f9LCc
  • http://www.youtube.com/watch?v=IS4Xw8f9LCc
  • http://www.youtube.com/watch?feature=player_embedded&amp;v=BUUNt_N48EQ
  • http://www.youtube.com/watch?feature=player_embedded&amp;v=BUUNt_N48EQ
  • Image source : http://www.intlbusinessdevelopment.com/2012/08/21/the-importance-of-becoming-a-global-rainmaker/
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  • Surgeon Anthony Atala demonstrates an early-stage experiment that could someday solve the organ-donor problem: a 3D printer that uses living cells to output a transplantable kidney. Using similar technology, Dr. Atala&apos;s young patient Luke Massella received an engineered bladder 10 years ago; we meet him onstage.
  • Bonjour, nous allons donc voir dans ce 1 er prework en quoi Internet et les media sociaux représentent réellement un nouvel écosystème et pas seulement un nouveau canal marketing; et en quoi les marques vont devoir repenser leur approche par rapport aux consommateurs pour rester pertinentes.
  • Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW 2013

    1. 1. Digital, Social & Luxury Helping brands to understand the future of digital & marketing 6 trends to watch in 2013 HUBInstitute|www.hubinstitute.com©HUBIInstitute. All rights reserved . www.hubinstitute.com › Paris, Moscow & New-York
    2. 2. •Download these slides Click below to download www.hubinstitute.com/reports©HUB Institute. All rights reserved | www.HUBinstitute.com 34
    3. 3. #1 Tools & technologies ARE AMAZING……but they are NOT a strategy
    4. 4. Digital : a growing number of possibilities© HUB Institute All rights reserved. | www.HUBinstitute.com 3
    5. 5. Sources : nov 2012- april 2013 Social : a growing number of territories Panorama of the latest figures 1.07 billion active members, 150.49M UV/m in the US, 55% from mobile (604M) 800M UV/m (123.6 M UV/m in the US), 4 billion viewed videos/day, 20% traffic from mobile 200 M active members, 36.8M UV/m in the US, 60% from mobile, 10M members in the UK, 5.5 M members in France (+53% in 1year), 175M tweets/day 187M active members, 39.59 M UV/m in the US, 4M UV/m in France 500M accounts, 135M active members, 625.000 new users/day 100M active users, 26.27 M UV/m in the US, 40 million shared photos /day, 1.9 billion viewed pages/m, 104M UV/m worldwide (259.000 UV/m in France, 25.3M UV/m in the US), 8500 likes/second & 1000 comments/second 100 millions blogs, 39.5 billion total posts, 17.7 billion viewed pages/month, 27.8M UV/m (sept 2012), 133 employee 48.7 millions members, 1.9 billion viewed pages/m, 104M UV/m worldwide (259.000 UV/m in France, 25.3M UV/m in the US 25M accounts, 8M active members©HUBInstitute. All rights reserved. | www.HUBInstitute.com 4
    6. 6. Social is not going to go away 1/7th of the world population is on Facebook!©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 5
    7. 7. Keep an eye on Tumblr… Blogging is back…©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 6
    8. 8. Source : March 2013 Keep an eye on Tumblr… Blogging is back…1 0 0 ,0 0 0,0 0 0 Blogs©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 7
    9. 9. Keep an eye on Tumblr… Many fashion & luxury brands are on Tumblr http://burberry.tumblr.com©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 8
    10. 10. Source : Juillet 2012 : http://blog.instagram.com/post/28067043504/the-instagram-community-hits-80-million-users Instagram Photo addiction anyone? 100 Millions users (VS 6M 24 months ago!)©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 9
    11. 11. http://line.naver.jp/en/ Pinterest… get ready to pin the web One of the new platform to watch… More info Design, decoration, Shopping, Fashion,… 83% of members are women in the US (but only 44% in the UK) 48.7 M users worldwide©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 10
    12. 12. Source : Feb 2013 http://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221 Have you heard about… Line? 100M members worldwide (40M in Japan)©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 11
    13. 13. http://www.youtube.com/watch?v=TPE6D7xjKXo What will happen when everything get connected Ex : Connect your plants with Parrot Flower Power A wireless Bluetooth low-energy sensor for your plants that will inform you of their needs thanks to a dedicated application.©HUBInstitute. All rights reserved. | www.HUBInstitute.com 12
    14. 14. http://www.youtube.com/watch?v=diTpeYoqAhc&feature=player_embedded The Connected TV©HUBInstitute. All rights reserved. | www.HUBInstitute.com 13
    15. 15. http://www.youtube.com/watch?v=diTpeYoqAhc&feature=player_embedded The Connected TV Or Connected Audience watching TV (thanks to a 2nd screen)©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 14
    16. 16. http://www.youtube.com/watch?v=WValEsWR3R0 Connected furniture, object et smart appliances Ex : Connected Cars©HUBInstitute. All rights reserved. | www.HUBInstitute.com 15
    17. 17. http://www.youtube.com/watch?v=9c6W4CCU9M4 Get ready for many other connected devices And… Connected… people… Google Glasses The Pros The Cons©HUBInstitute. All rights reserved. | www.HUBInstitute.com 16
    18. 18. http://tomfishburne.com/2012/04/going-digital.html But tools are NOT a strategy!©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 17
    19. 19. But tools are NOT a strategy! Tools & Technologies are important but not enough ≠ Creativity ≠ Being a Social brand©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 18
    20. 20. But tools are NOT a strategy! Focus on the House, not the Hammer!©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 19
    21. 21. #2 CONTENT IS QUEEN Is your message REALLY that interesting?©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 20
    22. 22. Source : Image from the talented Hugh MacLeod, Gapingvoid.com Attention is the new challenge©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 21
    23. 23. « Carpet Bombing » won’t work anymore Interruptive marketing is over©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 22 
    24. 24. You need to deserve people’s attention It’s all about Permission Marketing©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 23 
    25. 25. http://en.wikipedia.org/wiki/Guinness_World_Records + http://bit.ly/emOEEM  + http://bit.ly/hTbcgp  Become the media instead of buying it « brand content » is nothing new! Créé en 1955 par…  Créé en 1900 par…  Créé en 1930 (radio)  et 1950 (TV) par… ©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 24 
    26. 26. http://www.bmwusa.com/uniquelybmw/bmw_art/films  Become the media instead of buying it BMW was one of the first to rediscover the power of « branded content » online More than 100 M viewed videos©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 25 
    27. 27. http://www.youtube.com/watch?v=yrC6qkDI7Sw Become the media instead of buying it L.A.dy Dior The Film - Starring Marion Cotillard©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 26 
    28. 28. http://www.youtube.com/watch?v=K7uVgXmp2mM&feature=relmfu Become the media instead of buying it Lady Dior - Starring Marion Cotillard Lady Dior - Lady Rouge Lady Dior - Lady Noire Affair Lady Blue Shanghai©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 27 
    29. 29. http://www.nowness.com/ Curation via a selection of “taste makers” NOWNESS blog (& Twitter @nowness) by LVMH Moët Hennessy Louis Vuitton NOWNESS  previews the  latest in fashion,  art, cinema,  entertainment,  culture, music,  gastronomy,  design, travel,  and the world of  luxury.©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 28 
    30. 30. http://www.nowness.com/ Curation via a selection of “taste makers” NOWNESS blog (& Twitter @nowness) by LVMH Moët Hennessy Louis Vuitton At NOWNESS we aim to  bring together the  brightest minds in  contemporary culture.  Learn more about our  contributors, and  discover which stories  they have LOVED©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 29 
    31. 31. http://chanel-news.chanel.com/en/ Become the media instead of buying it Start a brand blog : ex Chanel News©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 30 
    32. 32. http://www.dior.com/magazine/en_gb  Become the media instead of buying it Start a brand mag : Dior Mag©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 31 
    33. 33. http://www.youtube.com/watch?v=4JyG5rJM6VA  Even luxury can experiment with viral… Viral requires Disruptive Cognition©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 32 
    34. 34. http://www.youtube.com/watch?v=jps3j_o4d0U  Even luxury can experiment with viral… Louis Vuitton Love video by James Lima = #fail ©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 33 
    35. 35. #3 BUT ENGAGEMENT IS KINGIt’s all about creating « CONTAGIOUS EXPERIENCES »
    36. 36. Source : Emmanuel Vivier   Engagement is about conceiving « contagious experiences » Differentiating + utility + interactivity = wow effect, desire, attention The 3D marketing  model© Countagious Experience Source : Model created  by Emmanuel Vivier©EmmanuelVivier. All rights reserved.  |   www.emmanuelvivier.com 35 
    37. 37. http://www.ladepeche.fr/article/2009/09/04/665538-Des-coquelicots-tapissent-la-place.html - France (Toulouse) Guerilla marketing : surprise your audience Ex Kenzo Flowers stunt in cities : Art or Advertising ?©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 36 
    38. 38. http://www.youtube.com/watch?v=c3n8j2uWA8o Use your building/shop as a media The Official Ralph Lauren 4D Experience - New York©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 37 
    39. 39. http://www.ladepeche.fr/article/2009/09/04/665538-Des-coquelicots-tapissent-la-place.html - France (Toulouse) Rethinking your Point of Sales  Burberry & Retail 2.0©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 38 
    40. 40. http://www.youtube.com/watch?v=BkfWdwLUZJ4&feature=related l It’s all about providing a bespoke & unique experience Nike+ : from selling shoes to personal coaching (brand utility) 5,1 Millions users! On your PC©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 39 
    41. 41. http://www.youtube.com/watch?v=BkfWdwLUZJ4&feature=related l It’s all about providing a bespoke & unique experience Nike+ : from selling shoes to personal coaching (brand utility) On your PC©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 40 
    42. 42.  Source : ingmar de lange Reality Check Just make REALLY sure your brand utility is useful!©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 41 
    43. 43.  Source : Tom Fish Burne.com Reality Check Just make REALLY sure your brand utility is useful!©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 42 
    44. 44. #4 DON’T UNDERSTIMATE THE NEW OPINION LEADERS Influentials on blogs, Twitter, YouTube,…©Emmanuel Vivier. All rights reserved.  |   www.emmanuelvivier.com 43 
    45. 45. Who is this girl?© HUB Institute All rights reserved. | www.HUBinstitute.com 44
    46. 46. http://www.youtube.com/user/MichellePhan Answer Michelle Phan, one of the world beauty blogger© HUB Institute All rights reserved. | www.HUBinstitute.com 45
    47. 47. Online opinion leaders & bloggers : what impact? Ex : Michelle Phan vs L’Oréal on YouTube Number of brands 7 1 # of YouTube Channels 81 1 Number of views 100 M 687 M Nbr. of videos 4500 450 Av # of views/video 15 K 1M L’Oréal reach/video = 100X less than Michelle!© HUB Institute All rights reserved. | www.HUBinstitute.com 46
    48. 48. Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007 Campaign with 200 blogs worldwide (via BuzzParadise) Site www.buzzparadise.com©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 47
    49. 49. Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007 VIP Paris Event for 15 top bloggers Numerous PR coverage (read)©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 48
    50. 50. http://klout.com/emmanuelvivier Influentials on Twitter Klout ranks influential Twitter users©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 49
    51. 51. #5 dIgital = disruptionGet ready for more challenges
    52. 52. From 1900 to 1950… Transatlantic passenger service was a very competitive business©HUBInstitute. All rights reserved. | www.HUBInstitute.com 51
    53. 53. Until one day of June 1939 (the 28th) Boeing 314 first passengers transtlantic flight (W. DC <> Marseille)©HUBInstitute. All rights reserved. | www.HUBInstitute.com 52
    54. 54. The question that YOU should ALL ask yourselves? Who will be your Boeing 314? Hint : you might not even realize it’s presently competiting with you…©HUBInstitute. All rights reserved. | www.HUBInstitute.com 53
    55. 55. Remember Blackberry? Miss one key trend (Mobile Apps)… and you may pay a tough price This is what Blackberry (Research In Motion) Stock looks like from 2008 to 2012©HUBInstitute. All rights reserved. | www.HUBInstitute.com 54
    56. 56. https://www.uber.com/ Internet is disrupting « business models » UBER or the revolution of the Taxis Industry Results : After 18 months, 34% growth/month, +2 cities/month©HUBInstitute. All rights reserved. | www.HUBInstitute.com 55
    57. 57. https://www.uber.com/ Internet is disrupting « business models » UBER or the revolution of the Taxis Industry An iPhone App that rethink the customer experience©HUBInstitute. All rights reserved. | www.HUBInstitute.com 56
    58. 58. https://www.uber.com/ Internet is disrupting « business models » UBER or the revolution of the Taxis Industry Instant invoice by email Drivers are ranked by users©HUBInstitute. All rights reserved. | www.HUBInstitute.com 57
    59. 59. https://www.airbnb.fr/ Internet is disrupting « business models » AirBnB is changing the Hospitality Business… Résultats : launched in 2008, 10 Millions nights booked, 250.000 offers! More than 7000 flats in Paris AirBnB receive a 6 to 12% commission on every transaction©HUBInstitute. All rights reserved. | www.HUBInstitute.com 58
    60. 60. Internet is disrupting « business models » Ex of crowdfunded product on Kickstarter.com©HUBInstitute. All rights reserved. | www.HUBInstitute.com 59
    61. 61. http://www.kickstarter.com/year/2012 Internet is disrupting « business models » Ex : People buy products that don’t even exist yet!Crowdfunding : Kickstarter (3 years old) is the worlds largestfunding platform for creative projects. In 2012 2,2 Millions people in 177 Countries pledged a total of $319,7 millions and successfully funded 18,109 projects (274,3M collected) 17 projects raised $1 million+ in 2012©HUBInstitute. All rights reserved. | www.HUBInstitute.com 60
    62. 62. http://www.kickstarter.com/year/2012#sundance Internet is disrupting « business models » Ex of crowdfunded product on Kickstarter.com©HUBInstitute. All rights reserved. | www.HUBInstitute.com 61
    63. 63. Internet is disrupting « business models » Blockbuster (3.000 stores in the US) filed for bankruptcy in US in 2010©HUBInstitute. All rights reserved. | www.HUBInstitute.com 62
    64. 64. eCommerce is challenging Retail UK Camera Retailer Jessops Faces Bankruptcy (187 shops)©HUBInstitute. All rights reserved. | www.HUBInstitute.com 63
    65. 65. But this is nothing compared to what’s nextQuestion Do you believe in … Teleportation ?
    66. 66. A new revolution emerges …Imagine … What would happen if Brands could teleport their products directly to the customers ?
    67. 67. A new revolution emerges … Teleport an item, a product ? Well… it’s already possible thanks to … 3D Printing©HUB Institute. All rights reserved | www.HUBinstitute.com 66
    68. 68. http://www.youtube.com/watch?v=hPNxm5sWJIk A new revolution emerges … 3D Printing = Print an item from a digital file©HUB Institute. All rights reserved | www.HUBinstitute.com 67
    69. 69. http://www.youtube.com/watch?v=IS4Xw8f9LCc A new revolution emerges … Decoration, jewelry, fashion, ... applications are countless©HUB Institute. All rights reserved | www.HUBinstitute.com 68
    70. 70. http://www.youtube.com/watch?v=IS4Xw8f9LCc A new revolution emerges … Print your bespoke tailored underwear …©HUB Institute. All rights reserved | www.HUBinstitute.com 69
    71. 71. http://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQ A new revolution not only for « cheap products » 3D printed Designers dresses at the last Fashion Week in Paris©HUB Institute. All rights reserved | www.HUBinstitute.com 70
    72. 72. http://www.theverge.com/2013/3/7/4077638/dita-von-teese-3d-printed-articulating-dress-shapeways-swarovski A new revolution not only for « cheap products » First fully articulated 3D printed dress for Dita Von Teese©HUB Institute. All rights reserved | www.HUBinstitute.com 71
    73. 73. http://www.makerbot.com/ 3D Printing Technology now easily available Makerbot : 3D Printer from $ 2,199 U.S.©HUB Institute. All rights reserved | www.HUBinstitute.com 72
    74. 74. A new revolution emerges … Teleport an item, a product ? 3D Printing = Digitalize the material from Atoms to Octets©HUB Institute. All rights reserved | www.HUBinstitute.com 73
    75. 75. A designer can get a worldwide delivery overnight and become an international brand in a few days ... Deliver a product = deliver a file©HUB Institute. All rights reserved | www.HUBinstitute.com 74
    76. 76. Imagine if customers could copy your products … instantly and globally ? Fighting a lost battle : Pyramid against network©HUB Institute. All rights reserved | www.HUBinstitute.com 75
    77. 77. Even U.S. President Barack Obama … … mentioned 3D Printing in the State of the Union Address “The 3D printing that has the potential to revolutionize the way we make almost everything”©HUB Institute. All rights reserved | www.HUBinstitute.com 76
    78. 78. 3D Printing explosion ?A large-scale revolution ? It sounds crazy ? Yet, this is only the beginning … Download our report
    79. 79. http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html , 10:30 to 14:38 How would you print … … a human organ ?©HUB Institute. All rights reserved | www.HUBinstitute.com 78
    80. 80. Bio Printing comes … All cyborgs ? Unlimited #Grafts #Ethics #Doping #Everlasting life©HUB Institute. All rights reserved | www.HUBinstitute.com 79
    81. 81. #6 The future of social is…CRM
    82. 82. Is your brand suffering from Alzheimer? So why are your repeating the same message over and over©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 81
    83. 83. http://vimeo.com/20777645 & http://flipboard.com & http://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded One unique message for all is over > Social CRM Flipboard (or Zite) = your realtime & social live updated newspaper©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 82
    84. 84. http://www.youtube.com/watch?v=QUY9fr2ttqU Are you ready for « realtime » marketing? E-reputation + CRM + live client support + promotion : ex Cisco©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 83
    85. 85. Conclusion & questions?Q&A
    86. 86. If you want to stay up to date…11 sites to read! • Best practices & social media • Innovation – Slideshare.net (the Youtube of – Wired.com Powerpoint) – Fastcompany.com – Mashable.com – Mondaynote.com – econsultancy.com – HUBInstitute.com • Marketing & social Trends – PSFK.com – Ted.com (best world conference) – 180360720.no – whatconsumesme.com – trendwatching.com©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 85
    87. 87. •Download these slides Click below to download www.hubinstitute.com/reports©HUB Institute. All rights reserved | www.HUBinstitute.com 34
    88. 88. Thank you for your Helping brands to understand attention the future of digital & marketing Vincent Ducrey CEO & Founder Contacts : +33.6.11.62.37.94 Vincent.ducrey@hubintitute.com http://www.hubinstitute.com Emmanuel Vivier COO & Founder Contacts : +33.6.11.62.37.94 emmanuel.vivier@hubinstitute.com http://www.hubinstitute.com Feel free to contact us HUBInstitute|www.hubinstitute.com©HUBIInstitute. All rights reserved . www.hubinstitute.com › Paris, Moscow & New-York

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