HUB Report CHINA CONNECT
Foreword
« While Facebook, Google or Twitter are establishing themselves as the
leaders of the we...
About CHINA CONNECT
Presentation
Founded and organized by Laure de
Carayon, China Connect is the
largest gathering of expe...
IN THIS SLIDESHOW :
CLICK ON THE BIRD
AND TWEET DIRECTLY
EACH QUOTE !
DOWNLOAD THESE SLIDES AT
THE END OF THE PRESENTATION
“The internet penetration in
China is *only* 45.8%. Imagine
a world where it's 87% (like in
the UK).”
Stanislas de Nervo, ...
Dr Gang Lu, TECHCRUNCH
“The one thing that French
do have and that we envy is
your brands. I can list 50
French brands”
“there is no loyalty to social
platforms in China, its’ easy
to switch usage habits”
Dr Gang Lu, TECHCRUNCH
Steven Lin, LIGHTINTHEBOX
“The best continent to test
ideas is still Europe because
you guys still have money”
“In China, you can bid for
taxis. The more you pay, the
more likely the taxi driver
will come to pick you up”
Steven Lin, ...
Mykim Chikli, ZENITHOPTIMEDIA
“It is the product you buy
and the tier city you live
in, that define what kind of
middle cl...
“ In general, the Chinese
consumer prefer Chinese
brands but for luxury”
Mykim Chikli, ZENITHOPTIMEDIA
M.Claire Chung, SHANGPIN
“ Chinese consumers are
shopping by category, not by
brand ”
“ Chinese travelling
consumer used to be focused
on price, he is now focused
on value ”
Michelle Lau, PRINTEMPS
“Only 1-3% of Chinese have a
passeport, their is a huge
potential for growth”
Julia Q.Zhu, OBSERVER SOLUTIONS
“65% of the Chinese travelling
to Europe are under age 35 ”
Philippe Saffon, AÉROPORTS DE PARIS
Kevin Gentle, LABBRAND
“ 90% of Chinese students
identify themselves as
"diaosi" (losers)”
Nicole Chen, NC STYLE
“ Our 3 main competitors in
China: Local brands, Foreign
localized brands and Foreign
heritage, loca...
“Brands have to do a real
synergy between China and
overseas retail network...
Chinese can buy”
Cedric Delzenne, SHOP DE C...
“ Working with influencers
you have to pay, doesn't
reduce the power of your
content and the
engagement ”
Jonathan Smith, ...
Frédéric Layani, TAGHEUER
“When product is the content
we have high engagement
specially for ambassadors”
DOWNLOAD THIS
SLIDESHOW
CHECK OUT OUR OTHER HUB REPORTS
A study each month to cover a key trend
HUB REPORTS
SUBSCRIBE TO OUR MONTHLY
DIGITAL TREND...
ABOUT THE «CHINA CONNECT» REPORT AUTHORS
EMMANUEL VIVIER
HUB Institute Co-Founder
VINCENT PUREN
HUB Institute Head of Cont...
15 quotes and figures about Digital in China
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15 quotes and figures about Digital in China

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15 quotes and figures about Digital in China

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15 quotes and figures about Digital in China

  1. 1. HUB Report CHINA CONNECT Foreword « While Facebook, Google or Twitter are establishing themselves as the leaders of the western « everything connected » new wave, China is pushing forward with new very successful players, some we’ve heard of like WeChat or unknown ones like Papa. To better understand better this vision and the way they work,The "China Connect" conference is held every year in Paris under the direction of Laure de Carayon. Here are 15 quotes to remember, by Claire Shung from Shangpin, Gang Lu from TechNode, Kevin Gentle from Lab Brand, Mykim Chikli from Zenith Optimedia, and more. Welcome in the China’s Digital World. » Emmanuel Vivier & Vincent Puren HUB INSTITUTE
  2. 2. About CHINA CONNECT Presentation Founded and organized by Laure de Carayon, China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. This unique event is reaching out to an audience of top- level European marketing & digital decision makers from luxury, cosmetics, fashion, retail, FM CG, Food&Beverages, automotive, se rvices, communication, media and the international press focusing on the Chinese market.
  3. 3. IN THIS SLIDESHOW : CLICK ON THE BIRD AND TWEET DIRECTLY EACH QUOTE !
  4. 4. DOWNLOAD THESE SLIDES AT THE END OF THE PRESENTATION
  5. 5. “The internet penetration in China is *only* 45.8%. Imagine a world where it's 87% (like in the UK).” Stanislas de Nervo, DATAWORDS
  6. 6. Dr Gang Lu, TECHCRUNCH “The one thing that French do have and that we envy is your brands. I can list 50 French brands”
  7. 7. “there is no loyalty to social platforms in China, its’ easy to switch usage habits” Dr Gang Lu, TECHCRUNCH
  8. 8. Steven Lin, LIGHTINTHEBOX “The best continent to test ideas is still Europe because you guys still have money”
  9. 9. “In China, you can bid for taxis. The more you pay, the more likely the taxi driver will come to pick you up” Steven Lin, LIGHTINTHEBOX
  10. 10. Mykim Chikli, ZENITHOPTIMEDIA “It is the product you buy and the tier city you live in, that define what kind of middle class in China you belong to”
  11. 11. “ In general, the Chinese consumer prefer Chinese brands but for luxury” Mykim Chikli, ZENITHOPTIMEDIA
  12. 12. M.Claire Chung, SHANGPIN “ Chinese consumers are shopping by category, not by brand ”
  13. 13. “ Chinese travelling consumer used to be focused on price, he is now focused on value ” Michelle Lau, PRINTEMPS
  14. 14. “Only 1-3% of Chinese have a passeport, their is a huge potential for growth” Julia Q.Zhu, OBSERVER SOLUTIONS
  15. 15. “65% of the Chinese travelling to Europe are under age 35 ” Philippe Saffon, AÉROPORTS DE PARIS
  16. 16. Kevin Gentle, LABBRAND “ 90% of Chinese students identify themselves as "diaosi" (losers)”
  17. 17. Nicole Chen, NC STYLE “ Our 3 main competitors in China: Local brands, Foreign localized brands and Foreign heritage, locally owned brands”
  18. 18. “Brands have to do a real synergy between China and overseas retail network... Chinese can buy” Cedric Delzenne, SHOP DE CREATEURS
  19. 19. “ Working with influencers you have to pay, doesn't reduce the power of your content and the engagement ” Jonathan Smith, HOT POT DIGITAL
  20. 20. Frédéric Layani, TAGHEUER “When product is the content we have high engagement specially for ambassadors”
  21. 21. DOWNLOAD THIS SLIDESHOW
  22. 22. CHECK OUT OUR OTHER HUB REPORTS A study each month to cover a key trend HUB REPORTS SUBSCRIBE TO OUR MONTHLY DIGITAL TRENDS REPORTS www.hubinstitute.com/reports
  23. 23. ABOUT THE «CHINA CONNECT» REPORT AUTHORS EMMANUEL VIVIER HUB Institute Co-Founder VINCENT PUREN HUB Institute Head of Content vincent.puren@hubinstitute.com @vincentpuren 51 rue François 1er, 75008 PARIS emmanuel.vivier@hubinstitute.com @emmanuelvivier 51 rue François 1er, 75008 PARIS

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