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15 quotes and figures about Digital in China
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15 quotes and figures about Digital in China

15 quotes and figures about Digital in China

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15 quotes and figures about Digital in China Presentation Transcript

  • 1. HUB Report CHINA CONNECT Foreword « While Facebook, Google or Twitter are establishing themselves as the leaders of the western « everything connected » new wave, China is pushing forward with new very successful players, some we’ve heard of like WeChat or unknown ones like Papa. To better understand better this vision and the way they work,The "China Connect" conference is held every year in Paris under the direction of Laure de Carayon. Here are 15 quotes to remember, by Claire Shung from Shangpin, Gang Lu from TechNode, Kevin Gentle from Lab Brand, Mykim Chikli from Zenith Optimedia, and more. Welcome in the China’s Digital World. » Emmanuel Vivier & Vincent Puren HUB INSTITUTE
  • 2. About CHINA CONNECT Presentation Founded and organized by Laure de Carayon, China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. This unique event is reaching out to an audience of top- level European marketing & digital decision makers from luxury, cosmetics, fashion, retail, FM CG, Food&Beverages, automotive, se rvices, communication, media and the international press focusing on the Chinese market.
  • 3. IN THIS SLIDESHOW : CLICK ON THE BIRD AND TWEET DIRECTLY EACH QUOTE !
  • 4. DOWNLOAD THESE SLIDES AT THE END OF THE PRESENTATION
  • 5. “The internet penetration in China is *only* 45.8%. Imagine a world where it's 87% (like in the UK).” Stanislas de Nervo, DATAWORDS
  • 6. Dr Gang Lu, TECHCRUNCH “The one thing that French do have and that we envy is your brands. I can list 50 French brands”
  • 7. “there is no loyalty to social platforms in China, its’ easy to switch usage habits” Dr Gang Lu, TECHCRUNCH
  • 8. Steven Lin, LIGHTINTHEBOX “The best continent to test ideas is still Europe because you guys still have money”
  • 9. “In China, you can bid for taxis. The more you pay, the more likely the taxi driver will come to pick you up” Steven Lin, LIGHTINTHEBOX
  • 10. Mykim Chikli, ZENITHOPTIMEDIA “It is the product you buy and the tier city you live in, that define what kind of middle class in China you belong to”
  • 11. “ In general, the Chinese consumer prefer Chinese brands but for luxury” Mykim Chikli, ZENITHOPTIMEDIA
  • 12. M.Claire Chung, SHANGPIN “ Chinese consumers are shopping by category, not by brand ”
  • 13. “ Chinese travelling consumer used to be focused on price, he is now focused on value ” Michelle Lau, PRINTEMPS
  • 14. “Only 1-3% of Chinese have a passeport, their is a huge potential for growth” Julia Q.Zhu, OBSERVER SOLUTIONS
  • 15. “65% of the Chinese travelling to Europe are under age 35 ” Philippe Saffon, AÉROPORTS DE PARIS
  • 16. Kevin Gentle, LABBRAND “ 90% of Chinese students identify themselves as "diaosi" (losers)”
  • 17. Nicole Chen, NC STYLE “ Our 3 main competitors in China: Local brands, Foreign localized brands and Foreign heritage, locally owned brands”
  • 18. “Brands have to do a real synergy between China and overseas retail network... Chinese can buy” Cedric Delzenne, SHOP DE CREATEURS
  • 19. “ Working with influencers you have to pay, doesn't reduce the power of your content and the engagement ” Jonathan Smith, HOT POT DIGITAL
  • 20. Frédéric Layani, TAGHEUER “When product is the content we have high engagement specially for ambassadors”
  • 21. DOWNLOAD THIS SLIDESHOW
  • 22. CHECK OUT OUR OTHER HUB REPORTS A study each month to cover a key trend HUB REPORTS SUBSCRIBE TO OUR MONTHLY DIGITAL TRENDS REPORTS www.hubinstitute.com/reports
  • 23. ABOUT THE «CHINA CONNECT» REPORT AUTHORS EMMANUEL VIVIER HUB Institute Co-Founder VINCENT PUREN HUB Institute Head of Content vincent.puren@hubinstitute.com @vincentpuren 51 rue François 1er, 75008 PARIS emmanuel.vivier@hubinstitute.com @emmanuelvivier 51 rue François 1er, 75008 PARIS