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Pure Agendy - Christophe Leon - Mobile First! Best Practices in Commerce - HUBFORUM MOSCOW 2013

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  • 1. Mobile First ! Best practices in Commerce Christophe Leon - PureAgency.comMoscow,April2nd2013 #HUBFORUM
  • 2. HUBFORUM - PURE AGENCY
  • 3. HUBFORUM - PURE AGENCY
  • 4. SOME OF OUR CLIENTS HUB FORUM - PURE AGENCY
  • 5. A new era23/03/2012 6
  • 6. 150 interactions per day with your smartphone23/03/2012 7
  • 7. TRAFFIC MOBILE VS DESKTOP Mobile Internet access will overpass Pc access in 2014 2014 HUBFORUM - PURE AGENCY
  • 8. RUSSIA IS MOBILE ! VS 2012 : RUSSIAN BECAME INTERNET SECOND LANGUAGE Smartphones and tablets sales already 2 surpassed PCs sales x3 1 times bigger More than 60% of Smartphones users shopped 3 online in 2012 Source http://www.ericsson.com/, PWC Study9 HUBFORUM - PURE AGENCY (source Tubbydev 2012)
  • 9. MOSCOW, AHEAD OF THE MOBILE CONSUMPTION IN RUSSIA 40% OF ALL MOBILE DEVICES VISITS ARE FROM MOSCOW 33 % Moscow Region 40 % St Petersburg region Krasnodar Krai Chelyabinsk Oblast Other 4 % 9 % 14 %10 HUBFORUM - PURE AGENCY
  • 10. M- Commerce HUBFORUM - PURE AGENCY
  • 11. M-COMMERCE VS M-RETAIL ? M-Commerce : E-Commerce through mobile M-Retail : Generate Traffic to offline stores / Increase conversion rates into stores (mobile as purchase assistant) HUBFORUM - PURE AGENCY
  • 12. THE STATE OF M-COMMERCE IN EUROPE 2012 Revenues (€) 3 billions % of Internet traffic 24 %From FORRESTER HUBFORUM - PURE AGENCY
  • 13. €5 2012 billionsm-Commerce Ebay 2011 = 12 billions € (worldwide) HUBFORUM - PURE AGENCY
  • 14. MOBILE SITES Acquisition Mobile Site Mobile to Store Store M- Co m m er Landing Pages ce ‣ Multi OS / Multi-screen ‣ SEO optimization ‣ Lead acquisition ➡ Key benefit : Traffic Acquisition HUBFORUM - PURE AGENCY
  • 15. NATIVE APPEnhanced experience ➡ Key Benefitgeolocalized push Retention & Brand EngagementAugmented Reality oreApp Stores visibility nSt e/ iSocial M- tor Co oS mm t bile er ce Mo Retention Native App Social Partage HUBFORUM - PURE AGENCY
  • 16. Best Practices23/03/2012 17 20-03-2013 PURE AGENCY - EC1TO1
  • 17. AMAZON.COM HUBFORUM - PURE AGENCY
  • 18. Best Practice : Responsive Web /23/03/2012 Responsive emailing 19
  • 19. Non-responsive email example FAIL HUBFORUM - PURE AGENCY
  • 20. RESPONSIVE E-MAIL Be Responsive ! HUB FORUM - PURE AGENCY
  • 21. Responsive Web Design HUBFORUM - PURE AGENCY
  • 22. Best practices :Push Notifications 20-03-2013 PURE AGENCY - EC1TO1
  • 23. KEY-BENEFITSApps Push Notification :Best alternative to SMS MarketingEngagementFREETargeted Audience HUBFORUM - PURE AGENCY
  • 24. MOBILE ET RETAIL Mobile & Retail HUBFORUM - PURE AGENCY
  • 25. Traffic Generation HUBFORUM - PURE AGENCY
  • 26. Do you knowPASSBOOK ?
  • 27. DO YOU KNOW PASSBOOK ? Loyalty Cards M-Coupons M-Ticketing HUBFORUM - PURE AGENCY
  • 28. PASSBOOK for Retail : CAMAIEU Case
  • 29. MOBILE TO STORES CAMPAIGN sddf RESPONSIVE OPTIMIZED PASSBOOK STORE PUSH > > > > EMAILING WEB LANDING PAGE COUPON LOCATOR GEOFENCING HUBFORUM - PURE AGENCY
  • 30. ENHANCED IN-STORE SHOPPING EXPERIENCE Purchase Assistant Scan social Prices Transparency QR-codes Drive-to-Store Augmented Reality M-Payment M-couponing HUBFORUM - PURE AGENCY
  • 31. LEROY MERLIN OMNICANAL STRATEGY
  • 32. PRODUCT SCANNING
  • 33. Customer Engagement
  • 34. Tabletsfor Commerce
  • 35. IPAD : BLACK FRIDAY 2012 STAR 10% of online purchases 88% of traffic HUBFORUM - PURE AGENCY
  • 36. BURBERRY‣ iPad application for sales people‣ iPad application as shopping companion for customers HUBFORUM - PURE AGENCY
  • 37. NET-A-PORTER HUBFORUM - PURE AGENCY
  • 38. ImmersiveApplication HUB FORUM - PURE AGENCY
  • 39. Store Stats Download, rating, review, analyze Statistics Trafic Volume, reporting, Recurrence, data base monitoring CRM Push Notification User Journey, Deep Tracking, profitability, Optimization Loyalty, Profitability Media campain AdservingAcquisition, ROI, Visibility, Rich Media, Web responsive Audience emailing, revenues MEASURE is KEY to the development of Mobile and Tablets Marketing HUBFORUM - P A URE GENCY 40
  • 40. Thankyou! christophe@pureagency.comMoscow,April2nd2013 #HUBFORUM
  • 41. Thank you! HUBFORUM - PURE AGENCY
  • 42. FORUM Moscow April 2nd 2013CONNECTING DIGITAL INFLUENCERS FRENCHWEB.FR LE MAGAZINE DES PROFESSIONNELS DU NET