• Like
  • Save
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Technology People indexing the web’s pages indexing the web’s content
  • 2. Discover (disˈkəvər) — To find something unexpectedly.
  • 3. We help people discover things they love and inspire them to do those things
  • 4. building the Interest Graph
  • 5. “My Recipes” “My Clothing”
  • 6. “My Recipes” “My Clothing” “Fried Fantasies” “Summer Fashion”
  • 7. Putting The Interest Graph To Work
  • 8. The useful life of a. . . Tweet  is  a  matter  of  minutes Post  is  a  few  hours Pin  goes  on  forever Source:  Why  the  half-­‐life  of  a  Pinterest  pin  is  thousands  of  7mes  longer  than  a  tweet  or  Facebook  post.  Venture  Beat,  6-­‐17-­‐13
  • 9. Pinterest encourages action 80%  of  pins  are  repins  (mainly  from  feeds)   -­‐RJ  Metrics  Study February,  2012 1.1%  average  CTR  on  pins   -­‐  Ahalogy  Study     August,  2013 Source:  Read  Write,  Mindboggling  Facts  that  will  make  you  care  about  Pinterest,  7/25/13
  • 10. Pinterest encourages action 41%  of  sharing  on  e-­‐commerce  sites  went  to   Pinterest   -­‐  Gigya  Customer   Study  Q2,  2012 $160  is  the  average  amount  spent  by  a  Pinterest   shopper   -­‐  Rich  Relevance  Shopping   Insights  Study  Q3,  2012 Source:  Read  Write,  Mindboggling  Facts  that  will  make  you  care  about  Pinterest,  7/25/13
  • 11. Pinterest inspires in-store shopping 36%  of  pinners  say  they  have   purchased  an  item  in-­‐store  after   pinning  it. 80%  say  that  pinning   influenced  their  decision  to   purchase  the  item. Source:  How  Pinterest  Puts  People  in  Stores,  by  David  SeviU  and  Alexandra  Samuel:  Harvard  Business  Review,  July-­‐August,  2013
  • 12. 1 Inspire More Pinning or how Brands Can Fuel the Process
  • 13. Pinterest Confidential
  • 14. 2 Learn What Works
  • 15. VS
  • 16. 3 Create An Inspiring Presence
  • 17. Inspire people to pin your content Learn what works using web analytics Create an engaging presence