Stéphanie Tramicheck - Pinterest - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013
Panel : Showcase
Intervenant : Stéphanie Tramicheck - DG France - Pinterest

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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Stéphanie Tramicheck - Pinterest - HUBFORUM Paris 2013

  1. 1. Technology People indexing the web’s pages indexing the web’s content
  2. 2. Discover (disˈkəvər) — To find something unexpectedly.
  3. 3. We help people discover things they love and inspire them to do those things
  4. 4. building the Interest Graph
  5. 5. “My Recipes” “My Clothing”
  6. 6. “My Recipes” “My Clothing” “Fried Fantasies” “Summer Fashion”
  7. 7. Putting The Interest Graph To Work
  8. 8. The useful life of a. . . Tweet  is  a  matter  of  minutes Post  is  a  few  hours Pin  goes  on  forever Source:  Why  the  half-­‐life  of  a  Pinterest  pin  is  thousands  of  7mes  longer  than  a  tweet  or  Facebook  post.  Venture  Beat,  6-­‐17-­‐13
  9. 9. Pinterest encourages action 80%  of  pins  are  repins  (mainly  from  feeds)   -­‐RJ  Metrics  Study February,  2012 1.1%  average  CTR  on  pins   -­‐  Ahalogy  Study     August,  2013 Source:  Read  Write,  Mindboggling  Facts  that  will  make  you  care  about  Pinterest,  7/25/13
  10. 10. Pinterest encourages action 41%  of  sharing  on  e-­‐commerce  sites  went  to   Pinterest   -­‐  Gigya  Customer   Study  Q2,  2012 $160  is  the  average  amount  spent  by  a  Pinterest   shopper   -­‐  Rich  Relevance  Shopping   Insights  Study  Q3,  2012 Source:  Read  Write,  Mindboggling  Facts  that  will  make  you  care  about  Pinterest,  7/25/13
  11. 11. Pinterest inspires in-store shopping 36%  of  pinners  say  they  have   purchased  an  item  in-­‐store  after   pinning  it. 80%  say  that  pinning   influenced  their  decision  to   purchase  the  item. Source:  How  Pinterest  Puts  People  in  Stores,  by  David  SeviU  and  Alexandra  Samuel:  Harvard  Business  Review,  July-­‐August,  2013
  12. 12. 1 Inspire More Pinning or how Brands Can Fuel the Process
  13. 13. Pinterest Confidential
  14. 14. 2 Learn What Works
  15. 15. VS
  16. 16. 3 Create An Inspiring Presence
  17. 17. Inspire people to pin your content Learn what works using web analytics Create an engaging presence

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