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Stéphanie Tramicheck - Pinterest - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013 …

HUBFORUM PARIS 2013
Panel : Showcase
Intervenant : Stéphanie Tramicheck - DG France - Pinterest

http://www.hubforum.com/paris/2013/
www.hubinstitute.com


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  • 1. Technology People indexing the web’s pages indexing the web’s content
  • 2. Discover (disˈkəvər) — To find something unexpectedly.
  • 3. We help people discover things they love and inspire them to do those things
  • 4. building the Interest Graph
  • 5. “My Recipes” “My Clothing”
  • 6. “My Recipes” “My Clothing” “Fried Fantasies” “Summer Fashion”
  • 7. Putting The Interest Graph To Work
  • 8. The useful life of a. . . Tweet  is  a  matter  of  minutes Post  is  a  few  hours Pin  goes  on  forever Source:  Why  the  half-­‐life  of  a  Pinterest  pin  is  thousands  of  7mes  longer  than  a  tweet  or  Facebook  post.  Venture  Beat,  6-­‐17-­‐13
  • 9. Pinterest encourages action 80%  of  pins  are  repins  (mainly  from  feeds)   -­‐RJ  Metrics  Study February,  2012 1.1%  average  CTR  on  pins   -­‐  Ahalogy  Study     August,  2013 Source:  Read  Write,  Mindboggling  Facts  that  will  make  you  care  about  Pinterest,  7/25/13
  • 10. Pinterest encourages action 41%  of  sharing  on  e-­‐commerce  sites  went  to   Pinterest   -­‐  Gigya  Customer   Study  Q2,  2012 $160  is  the  average  amount  spent  by  a  Pinterest   shopper   -­‐  Rich  Relevance  Shopping   Insights  Study  Q3,  2012 Source:  Read  Write,  Mindboggling  Facts  that  will  make  you  care  about  Pinterest,  7/25/13
  • 11. Pinterest inspires in-store shopping 36%  of  pinners  say  they  have   purchased  an  item  in-­‐store  after   pinning  it. 80%  say  that  pinning   influenced  their  decision  to   purchase  the  item. Source:  How  Pinterest  Puts  People  in  Stores,  by  David  SeviU  and  Alexandra  Samuel:  Harvard  Business  Review,  July-­‐August,  2013
  • 12. 1 Inspire More Pinning or how Brands Can Fuel the Process
  • 13. Pinterest Confidential
  • 14. 2 Learn What Works
  • 15. VS
  • 16. 3 Create An Inspiring Presence
  • 17. Inspire people to pin your content Learn what works using web analytics Create an engaging presence