How to bring customers to your website

How to Bring Customers to Your Website Simple Tips for Success

Where Does Your Site Live?
WordPress, Blogger, or other free services
Pros: Free and simple to use
Cons: Lack of brand equity
Self-Hosted
Pros: Building equity for your brand
Cons: Requires an investment of time, capital
This isn’t really a ‘con’, since you’re stepping over the competition

Step 1: White Hat SEO
Don’t bother spamming the search engines by stuffing your website with keywords
Best Practices
Build pages with at least 300 words
Include links for every 120 words
Link to other pages on your site

Step 2: Build A Solid Foundation
What does your site structure look like?
Example: www.YourSite.com/p=123?jq1
Simple changes to your URL’s can make a big difference with Google
Example: www.YourSite.com/widgets/VT
Do you have ‘broken links’?
Fix them ASAP so customers don’t get lost
Create a solid 404 page

Step 3: Share on the Social Web
Twitter, Facebook, YouTube
Build a blog and publish it to social sites
Publish tutorials and ‘how-to’ guides which speak to the benefit of your products/services
Share these free

Step 4: Pay Per Click
Google AdWords
Lets you advertise your business by showing your advertisement only when people search for your preselected key phrases
Be careful about your keyword selections
Learn what a landing page is
Capture and Convert!

Questions?
What do YOU want to know about building inbound leads using your website?

How to bring customers to your website

by hubesm on Apr 30, 2010

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How to bring customers to your website — Presentation Transcript