A Facebook Page is a public profile that enables you to share your business and products with Facebook users . Pages are similar to personal profiles and brands accumulate fans instead of friends. Within pages you have the option of posting and collecting content, importing Twitter and blog feeds, collecting user reviews, and hosting discussions.
An application is a platform for developers which provides a framework to build tools which Facebook users can add to their profile. Applications range from chat to games to mobile.
Facebook Connect and Facebook Share are additions to your brand’s existing web site or blog which allow you to integrate their Facebook presence with other online media.
Facebook Connect is an open identifier which allows users to take their Facebook profile with them when they shop, comment, or browse on other web sites.
Facebook offers banner advertising which can target age, gender, location, relationship status and interest, or music and lifestyle interests.
Create a Business Page From your personal page, select: “Ads and Pages”.
Create a Business Page Create a page for local business
4 Elements of a Successful Facebook Strategy -Ogilvy Public Relations Worldwide
• Find and engage
• Host discussions
and provide useful
• Invite fans to
3. ADD SCALE • Leverage offline events • Advertise through existing media • Add your social Web links to your brand Web site 4. MEASURE • Reach - Fans - Mentions • Engagement - Discussions, content, reviews, and posts • Action - Contest entries - Coupons redeemed - Purchases driven - Web traffic driven -Application users 2. DRIVE ACTION • Provide applications that enlist ambassadors • Provide coupons to track purchases • Hosts contests with opt-ins for further contact
Engage Daily Menu Specials Promoting Special Events
A Strategic Approach to Using Twitter -Ogilvy Know your followers, thank them for support, get them involved Added value; health tips, disaster alerts, fundraising info Those interested in your cause, industry leaders, news Issue Advocacy Check replies, and DMs, answer questions, provide info when needed Links to online promos, insider info on upcoming sales, discount codes Current and potential customers, those interested in similar products Product Promotion & Sales Set up Tweet-ups, talk to attendees, ask and answer questions Event information, updates behind the scenes coverage Those interested or attending event, media Event Coverage Jump in the conversation. Be transparent and add value Insights, expertise, become a thought leader Industry leaders, similar interest groups, news/media Corporate Reputation Management Answer questions, respond to comments, raise issues, provide information Direct to additional resources, updated information, explanation Your brand, products and relevant issues Crisis Management Answer questions, respond to comments about your brand Content relevant to your customers; tips, company info, etc Your customers and potential customers Customer Relations ENGAGE CREATE FOLLOW STRATEGY
HootSuite: a shared Twitter platform allowing multiple users, pre-scheduled tweets, and click statistics including charts and your most popular tweets.
TweetVolume: Find out what keywords to use based on their popularity and conversation volume on Twitter.
TweetBeep: the Google Alerts for Twitter, allows you to monitor conversations that mention you, your brand, related/competitor products, and links to your website/blog. Alerted as keywords appear, reducing the need for a manual search.
Twitterholic: Find out who has the most followers and who can be an influential asset to your campaign.
ExecTweet: Find and follow top executives on Twitter.