NEW MAZARS WEBSITES27/09/2012Titre de la présentation1EUROPEAN EXCELLENCE AWARDS2012 GLOBAL WEB PUBLISHING PLATFORM OVERHA...
A STRUCTURED PROCESSMay -July 2011August -October 2011Nov. 2011March 2012March –June 201215 June09 July 2012Tenders,final ...
ManagementPartnersFocus groups25/09/2012Titre de la présentationA COLLABORATIVE PROJECT, WITH MANY STAKEHOLDERSGroupCommun...
A PROJECT BASED ON MAZARS’ NEW VISUAL IDENTITYRE-THINKING THE MAZARS BRANDOUTCOME: NEW SCHEME– VISUAL IDENTITYGraphiccodes...
A NEW, FRESH, CLEAN LOOKBEFORE…5… AFTER
A DESIGN ALLOWING FOR CLEAR EDITORIAL PRIORITIESMain editorial areaLOCALPRESENCEEXPERTISE RECRUITMENT MAIN CONTACT4 PUSHBL...
IMPROVED USABILITY AND ACCESS TO CONTENTMEGA MENUS TO NAVIGATE ON THREE TREELEVELSEXAMPLE : MAZARS.FR1 CLICK  DIRECT ACCE...
DEDICATED INTERFACES TO IMPROVE READABILITYLANDING PAGES… SERVINGASMINI-HOMEPAGES
FINE-TUNING CONTENT PROMOTION IN COMPLEX WEBSITESSLOTSMICRO-HOMEPAGES IN THE MEGA MENUS… 4 SLOTS OF EDITORIALHIGHLIGHTS PE...
Titre de la présentation10 25/09/2012CONTACTSHubert Callay d’Amatoe-Media and New Tech Director61, rue Henri Regnault - 92...
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Mazars Global Web Publishing Platform overhaul project - 2012

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Complete overhaul of Mazars' global web publishing platform, with a UX approach. Project covering strategic objectives definition, prioritisation of marketing / comms / business development / HR / brand recognition goals, overall project management, coordination of internal stakeholders and teams and various external providers.
It led to new layouts / templates, new functionalities, a completely renewed user experience, and also an improved content management system.
A cross-functions and Group-wide collaborative project, involving all departments and 200+ content managers and marketing/communications leaders worldwide.
The result: 55 rebuilt websites in 24 languages. Project nominated for the "Grand Prix Communication et Entreprise" 2012.

Published in: Design, Business, Technology
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Mazars Global Web Publishing Platform overhaul project - 2012

  1. 1. NEW MAZARS WEBSITES27/09/2012Titre de la présentation1EUROPEAN EXCELLENCE AWARDS2012 GLOBAL WEB PUBLISHING PLATFORM OVERHAUL1- PRESENTATION
  2. 2. A STRUCTURED PROCESSMay -July 2011August -October 2011Nov. 2011March 2012March –June 201215 June09 July 2012Tenders,final agencyselectionBenchmarkAuditMarketinggoalsAnalysisWorkshopsWireframedesignTechnicalimplementa-tionVerificationand adapta-tion of pre-existingcontentConception Analysis Design Technical CheckingGraphicdesignROLLOUT : 09 / 07 /201225/09/2012Titre de la présentation2Overall goalsdefinitionAgencypreselection
  3. 3. ManagementPartnersFocus groups25/09/2012Titre de la présentationA COLLABORATIVE PROJECT, WITH MANY STAKEHOLDERSGroupCommuni-cations/ e-Mediaclients+otherext.stake-holdersCommuni-cationsspecialistsworldwideOtherinternalstake-holdersMazars Brandand visualidenitity projectDragonRougeTechnicalimplemen-tationSmileConcept,Usability,DesignFullSix
  4. 4. A PROJECT BASED ON MAZARS’ NEW VISUAL IDENTITYRE-THINKING THE MAZARS BRANDOUTCOME: NEW SCHEME– VISUAL IDENTITYGraphiccodesFontsDIGITAL STYLE GUIDEStrong andmeaningfulimages,available inseveralformats in aglobaltransmediaimage bankwith 150identifiedtopics
  5. 5. A NEW, FRESH, CLEAN LOOKBEFORE…5… AFTER
  6. 6. A DESIGN ALLOWING FOR CLEAR EDITORIAL PRIORITIESMain editorial areaLOCALPRESENCEEXPERTISE RECRUITMENT MAIN CONTACT4 PUSHBLOCKS
  7. 7. IMPROVED USABILITY AND ACCESS TO CONTENTMEGA MENUS TO NAVIGATE ON THREE TREELEVELSEXAMPLE : MAZARS.FR1 CLICK  DIRECT ACCESS TO140 SECTIONS
  8. 8. DEDICATED INTERFACES TO IMPROVE READABILITYLANDING PAGES… SERVINGASMINI-HOMEPAGES
  9. 9. FINE-TUNING CONTENT PROMOTION IN COMPLEX WEBSITESSLOTSMICRO-HOMEPAGES IN THE MEGA MENUS… 4 SLOTS OF EDITORIALHIGHLIGHTS PER MENU
  10. 10. Titre de la présentation10 25/09/2012CONTACTSHubert Callay d’Amatoe-Media and New Tech Director61, rue Henri Regnault - 92075 Paris La Défense - FranceTel : +33 1 49 97 46 42Fax : +33 1 49 97 46 95hubert.callay@mazars.comhttps://twitter.com/hubertcallayhttp://www.linkedin.com/profile/view?id=11214628Marie-Laure SouliéGroup Communications Director61, rue Henri Regnault - 92075 Paris La Défense - FranceTel : +33 1 49 97 34 68Fax : +33 1 49 97 46 95marie-laure.soulie@mazars.comhttps://twitter.com/MLS2510http://www.linkedin.com/profile/view?id=22550138AGENCIES INVOLVED IN THE PROJECT

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