Company Information, Trends, and Industry News David E. Hubbard University Libraries November 23, 2010
Outline Why is this important? Company Information News Industry Trends Questions
Why is this important? Assists in matching your skills and interests with the company Provides a good first impression Can make you standout in the crowd Increases your confidence Employers expect it!
Sources of Company Information Company Websites Business Directories News (trade magazines, business newspapers, etc.) Career Center Library (Koldus 209) Personal/Network Contacts
Company Information (con’t) Things you may want to know: Vision, Mission, and Values Products/Services Facts/Figures Customers, Competitors, and Markets Corporate History Latest News Their Industries / Their Place
Company Websites “About Us” Annual Reports Often under “Investors” section News Let them do the work for you! Ex: Solutia http://www.solutia.com/en/Default.aspx
Business Directories Provides some basic information Often allows searching by: Geographic Industry Size Provides some additional leads Ex: Hoover’s ReferenceUSA
Company News Company Websites – All Good News Business Directories Web (e.g., Google News, Industry Blogs…) Trade Magazines (C&EN, Chemical Week, ICIS Chemical Business, etc.) Business Source Complete ABI/Inform Global Complete The two business databases above will allow you to search those trade magazines for a company, as well as set-up search alerts.
Industry Business Source Compete Contains Datamonitorreports Kirk-Othmer and Ullmanns Process Chemistry and Industry Context C&EN’s Facts & Figures (~ July Issue) Various rankings and other metrics Plunkett’s More business/financially oriented