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  • 1. Online advertising By QI QIN
  • 2. Contents Picture taken from:http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-methods.jpg Types of online advertising Revenue models 3”R” of online advertising 1 What is online advertising 2 Advantage of online advertising 3 4 5
  • 3. Online Advertisement Picture taken from:http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers(Wakolbinger, 2009).
  • 4. Types of online advertising Picture taken from:http://www.web-ads.info/index.html
  • 5. Competitive advantage over traditional advertising Picture taken from:http://www.flickr.com/photos/pinkponk/517248803 / http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg http://www.site-vital.com/product_images/uploaded_images/11.gif
  • 6. http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpg Picture taken from:http://colorswebindia.com/images/online_advertising_header.jpg
  • 7. Revenue models Picture taken from:http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg
  • 8. Picture taken from:http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg
  • 9. What is the Future of Advertising? Picture taken from:http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif
  • 10. Picture taken from:http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg Conc l usion
  • 11. Reference Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg Wakolbinger, Lea; Michaela, Denk Oberecker, Kluas (September 2009). "The Effectiveness of combining Online and Print Advertisement". Advertisind Research 49 (3): 360-372. http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-methods.jpg(accede date:27,05,2011) http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png(accede date:27,05,2011) http://www.web-ads.info/index.html(accede date:27,05,2011) http://www.flickr.com/photos/pinkponk/517248803/(accede date:27,05,2011) http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg(accede date:27,05,2011) http://www.site-vital.com/product_images/uploaded_images/11.gif(accede date:27,05,2011) http://colorswebindia.com/images/online_advertising_header.jpg(accede date:27,05,2011)
  • 12. Reference Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg(accede date:27,05,2011) http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg(accede date:27,05,2011) http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif(accede date:27,05,2011) http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg(accede date:27,05,2011) http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpg(accede date:27,05,2011)