PR Summit January, 2013

273 views
229 views

Published on

Presentation to PR Summit. Case study on how Kaiser Permanente elevates the voices of patients and physicians to tell our care delivery story.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
273
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • FARRA
  • SHERYL
  • FARRA
  • An example of the importance of combining our existing “old school” communications channels (eNewsletter) with social media tools to create surround sound … and, most importantly, results
  • PR Summit January, 2013

    1. 1. Elevating the Voice of Patients and PhysiciansHolly Potter (@htpotter)Vice President, Brand Communication
    2. 2. About Kaiser PermanenteIntegrated care delivery•16,658 physicians•172,997 employees•37 hospitals and 611 medical officesNation’s largest nonprofit health plan•Serving 9 states and the District of Columbia•9 million members•$49 billion revenueImproving health•$1.8 billion in community benefit•900 peer-reviewed studies per year
    3. 3. Care Stories (kp.org/carestories) Strategy:Demonstrate thevalue of KP carethrough the voice ofthe member First-person storiesfrom patients,physicians and staff Updated monthly
    4. 4. Care Stories: Get To Know Us
    5. 5. Integrated CommunicationsCareStoryMarketingAdvertisingPresentationsWaitingRoom VideoMediaOutreachSpeakingEngagementsMeetingsEmployeeNewsletterSocial Media
    6. 6. Employee Communications
    7. 7. Facebook Engagement
    8. 8. Media Coverage
    9. 9. Member Newsletter Drives Engagement50+ requests for colon cancerscreening kits4,500 views in four days15,000 blog views267,000 “opens” of emailed article
    10. 10. From Care Story to National Ad (kp.org/mary)
    11. 11. Extending Engagement through TweetChats
    12. 12. Building Partnerships and Relationships
    13. 13. Coming in 2013: Total Health Radio Weekly 30-minute podcaston topics of interest tofemale health seekers Hosted by Dr. JoyceGottesfeld, OB/GYN Shows will includeinterviews from careproviders from across theprogram and memberswhen appropriate Launching: April 2013
    14. 14. For More InformationHolly PotterVice President, Brand CommunicationKaiser Permanentekp.org/newscenterHolly.Potter@kp.org510-435-2129@htpotter14 | © 2011 Kaiser Foundation Health Plan, Inc. For internal use only.June 13, 2013

    ×