Fighting Childhood Obesity

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Presentation by Holly Potter and Christina VanDunk at the Kaiser Permanente-Ragan Communications Health Care Communicators' Summit

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  • And of course it is not diabetes, or obesity or heart disease that kills people. Those are just the clinical manifestations of the Actual Causes, depicted in this table, that many of you have seen. It is tobacco, and poor nutrition and inactivity that are the real drivers of morbidity and premature death. And it is the community conditions that are the causes of these causes … the way our communities and our social and environment shape our defaults for health, or unhealthy behavior, the way we make healthy choices easy, or really hard.
  • Does a neighborhood have supermarkets, and access to affordable produce, or s it saturated by fast food and liquor stores … and lots of billboards and other advertising targeting you with ads to eat the unhealthy stuff.
  • That is the fundamental approach we are taking with KP’s community health initiatives for HEAL – intensive, place-based community change efforts now going on in 39 communities across the country.
  • 24 year program to inspire children, teens and adults to make informed decisions about their health and to build stronger, healthier neighborhoods.
  • Reference the Long, Scary Walk Home
  • Fighting Childhood Obesity

    1. 1. The Fight Against Childhood Obesity Engaging the community, employees, media and thought leaders Holly Potter, Vice President of Public Relations Christina VanDunk, Communications Director for Community Benefit, Research & Health Policy
    2. 2. Overview <ul><li>Why Childhood Obesity Matters </li></ul><ul><li>Creating Surround Sound via Communications </li></ul><ul><li>Changing Attitudes and Behaviors </li></ul><ul><ul><li>Clinical Interventions </li></ul></ul><ul><ul><li>Health Education </li></ul></ul><ul><ul><li>Supporting Healthy Eating, Active Living </li></ul></ul><ul><li>Expanding Reach and Impact </li></ul><ul><ul><li>Video Games </li></ul></ul><ul><ul><li>Advertising </li></ul></ul>
    3. 3. A History of Community Health Our Mission for 60 Years: “To improve the health of our members and the communities we serve” 1950’s - Henry Kaiser’s engineers installed $5 million worth of air pollution control equipment. “We’re working to be a part of the answer,” a Kaiser leader said,” instead of part of the problem.” When Henry J. Kaiser built the first American steel mill west of the Rockies, seen here in the 1940s, he ordered his engineers to make it the cleanest in the U.S.
    4. 4. Behavior and Environment Drive Health
    5. 5. County Health Rankings Model
    6. 6. Economic and Social Conditions Shape Health Unequal access to safe, walkable neighborhoods
    7. 7. Place Shapes Health Source: KP Utility for Care Data Analysis, 2009 Obesity and Park Access
    8. 8. Place and Race Shape Health An unhealthy food environment
    9. 9. Intensive HEAL Interventions: 39 Sites Prince George’s County, MD          Atlanta, GA Cleveland, OH Denver, CO Commerce City, Park Hill, Lincoln Park Colorado (statewide) 6 HEAC Sites Santa Rosa Portland, OR Clark County, WA   Modesto Richmond    Community Health Initiative sites  Joint initiatives with other funders
    10. 10. HEAL Communities Are Changing Environments <ul><li>Neighborhoods </li></ul><ul><li>Parks, trails and other active public spaces </li></ul><ul><li>General Plan amendments </li></ul><ul><li>Corner store conversion efforts </li></ul><ul><li>Farmers markets and community gardens </li></ul><ul><li>Schools </li></ul><ul><li>Cafeteria reforms </li></ul><ul><li>PE standards, after school programs </li></ul><ul><li>Joint Use Agreements </li></ul><ul><li>Safe routes to school </li></ul><ul><li>Health Care </li></ul><ul><li>BMI as a vital sign </li></ul><ul><li>Breastfeeding promotion </li></ul><ul><li>Hospital cafeterias </li></ul><ul><li>Worksites </li></ul><ul><li>Stairwell prompts </li></ul><ul><li>Lactation support </li></ul><ul><li>Worksite wellness programs </li></ul>
    11. 11. We are a Benchmark
    12. 12. Let’s Move Campaign Launch <ul><li>Local and national media outreach </li></ul><ul><li>Email notification of board, employees/ physicians </li></ul><ul><li>E-news alert to grantees and other stakeholders </li></ul><ul><li>Press release </li></ul><ul><li>iTunes Podcast </li></ul><ul><li>Social media outreach </li></ul>
    13. 13. Partnership for a Healthier America
    14. 14. Creating Surround Sound <ul><li>Employee & Physician Communications </li></ul><ul><li>Member Communications </li></ul><ul><li>Online Information and Services </li></ul><ul><li>Community & Stakeholder Engagement </li></ul><ul><li>Media Outreach </li></ul><ul><li>Social Media </li></ul><ul><li>Videos, Sound Slides and Podcasts </li></ul><ul><li>Video Games </li></ul><ul><li>Advertising </li></ul>
    15. 15. Communication Begins in the Doctor’s Office
    16. 16. Online Health Information via kp.org/weight
    17. 17. Helping Kids Understand the Right Choices <ul><li>Educational Theater Program </li></ul><ul><li>In 2009: </li></ul><ul><ul><li>4,450 events </li></ul></ul><ul><ul><li>840,000 children and adults </li></ul></ul><ul><li>Won 2009 Distinguished Service to Health Education Award from the American Association for Health Education </li></ul>
    18. 18. Sharing the Latest Medical Knowledge Study published in the Journal of Pediatrics
    19. 19. Extending the Reach of our Research <ul><li>400 media stories </li></ul><ul><li>2,263 YouTube views </li></ul><ul><li>183,473 Twitter impressions </li></ul>Results
    20. 20. Helping Families Eat Healthy http://kp.org/farmersmarketrecipes
    21. 21. Helping Families Stay Active
    22. 22. Supporting Community Engagement
    23. 23. Photovoice
    24. 24. The Obesity and Violence Prevention Link
    25. 25. Video Games
    26. 26. Print Advertising
    27. 27. Outdoor Advertising
    28. 28. Television Advertising http://kp.org/kidwisdom

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