Engagement = higher deliverability rates, more conversion, deeper brand and customer loyalty= increase revenue
In March, Kraft asked people to tweet about Mac & Cheese and they would turn the tweets into commercials. Here’s a screenshot of one of the ads. It was inspired by a tweet that said “I don’t joke about mac and cheese.” The commercial was about a ninja that invades a break room to steal an office worker’s mac & cheese. He’s got a sword and in this shot you see the view through the ninja mask.
According to CMB……we are sharing content with each other at volumes and frequencies like never before
Use this data to plan your strategy – guide your content and the tools you use
Transcript of "SEO Social Media Email Spring 2011"