Engagement = higher deliverability rates, more conversion, deeper brand and customer loyalty= increase revenue
In March, Kraft asked people to tweet about Mac & Cheese and they would turn the tweets into commercials. Here’s a screenshot of one of the ads. It was inspired by a tweet that said “I don’t joke about mac and cheese.” The commercial was about a ninja that invades a break room to steal an office worker’s mac & cheese. He’s got a sword and in this shot you see the view through the ninja mask.
According to CMB……we are sharing content with each other at volumes and frequencies like never before
Use this data to plan your strategy – guide your content and the tools you use
Send when people are talking about you or your topic:
Go to search.twitter.com , search on keyword about content of email or organization.
Subscribe to RSS feed on this search, to a Google reader account.
Click “Show details” in Google reader, after a couple of days. It shows you spikes on what day of week, month and time of day people are talking about this topic.
15% of your email list will read your email and look to a social network, like Facebook or Twitter, to see if other are buzzing about the message or offer before taking it. - Seven Signs you need to revive your permissions database , Click Z
Tribes are communities with a common interest or believe that is shared by each individual that is part of this tribe
The individuals within the tribe are connected to each other
The tribe is dynamic and changes constantly and also promotes change
Roughly 80% of marketers say that social sharing "extends the reach of email content to new markets" (81%) and "increases brand reputation and awareness" (78%). - MarketingSherpa "Email Marketing Benchmark Survey" 2010
Product reviews will validate your marketing messages
Must be the most shareworthy content and linkable
94% of mothers regularly seek advice from others before buying a service or product; 97% give advice to other about products or services they purchased. –Mom Marketing, Center for Media Research March 2011
47% Research product for purchase; Purchase products 40%; By reading customer rating or reviews for products or services -Forrester Research
Mobile use on the rise – more people relying on apps on the go for recommendations
Smartphones will make up 50% of all phones in use by the end of 2011. – Asymco Interactive, 2010
Foursquare: Claim your venue, offer specials, analyze data
Yelp : Create a business page, get feedback from reviews, offer deals
Mobile Coupons: More than 50% of those polled said they would like to receive location-based ads, and mobile coupons would be a more appealing incentive than check-ins. – JiWire Mobile Audience Insights Report, 2010
Get feedback via a poll or short survey that people can access on their phone
Post video content that is complementary to the event objectives to view via a mobile device
Free QR Code generator sites: http://www.qrstuff.com/ http://qrcode.kaywa.com/ http://goqr.me/ MGH Marketing Firm Study, March 2011: - 32% of customers said they have used a QR code - 70% plan to use a QR code again or for the first time
The key is that social media by itself can be effective, but social media used to juice up other tactics can be exponentially more powerful. – Social Media is Not the Silver Bullet , Shannon Rogers, Web Advantage 2010
ID your goals, the messages to send, and the right channels for each
Create a plan on what in what sequence the content is posted in what channel. Watch for effects
Set up feedback loops; appreciate any and all feedback left even if negative. Learn to use, assess and change order/channels as needed
Each page should have rich metadata (info about the page) to help you be found.
Title Tags : Determine what the page is about for the spiders; use 65 characters, keywords at the start of the tag; make sure it’s at the top of your page.
Meta Description : Accurate description of the content of the page. Typically shown in the results of the search. Makes or breaks the links.
Typically 160 characters, unique, describes content of the individual page, matches the title tags on the page, use important key phrases, include a call to action to help get the click, use proper grammar and not just phrases.
Get links to you - inbound links from other websites pointing at yours.
NEVER buy links, think quality over quantity; related associations in your area/us are more valuable than an unrelated business from over seas. Related online communities and blogs are useful.
Guest blog - write articles and leverage your byline.
Volunteer to write content for sites and organizations that are related to your business.
Make sure it features your name , business name and links to your site .
Search engines bring traffic to those sites and you can pick up traffic.
Everyone wins - guest writer (blogger), the blog owner and the reader.
Email to drive traffic - Newsletters drive direct traffic. Forget “build it and they will come.”
It creates a spike in Web traffic that lasts for 48 hours. Featured articles get the highest traffic; articles not liked get the lowest read counts. By every metric traffic increases dramatically when people are “pushed” to the site.- Marketing Sherpa Marketing Wisdom for 2010
46% companies who blog have gotten revenue because of their blog
Direct relationship between the number of times blog is updated and customer acquisition; blogging helps increase your reach into social media
Twitter Feeds -
“ Within a matter of weeks Twitter became one of the top referrals to our website. And Twitter visitors would spend more time in the site than others who came from other marketing programs. If we didn’t experiment, we would never have know that social media could be as helpful as paid media in drawing visitors.” -Howard Sholkin IDG communications, Marketing Sherpa Marketing Wisdom for 2010
Keep your social media pages up to date on all you’re doing with related inbound links to your website.
Develop an all inclusive HTML sitemap
Check out the standard guidelines put out by Google