Puragen Brand Guidelines

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  • 1. BRANDGUIDELINES
  • 2. PURAGEN BRAND GUIDELINES | V1The new Puragen brand is a valuablebusiness asset and a key communication tool.This document briefly outlines the correctapplication of the brand for those involvedin its implementation.These brand identity guidelines have been created to ensure that the The logotype has been created using a hand drawn bespoke font. The fanvisual design elements of the Puragen brand are correctly applied in every blade icon has been designed to visually reflect a number of renewablesituation in which they are used. energy sources such as a wind turbine, solar rays and a hydro pump.The Puragen brand is made up by using a combination of the logotype, These published guidelines are essential for providing consistency in all(the word ‘puragen’) and the fan blade icon. communications and should be followed to give Puragen a uniform identity, greater visibility and powerful marketing possibilities.
  • 3. PURAGEN BRAND GUIDELINES | V1Brand elementsThe Puragen brand comprises a number of key elements which can be used in a number of ways. The collective brand elements of the icon,logotype and strapline have been precisely positioned and should not be adjusted in any way.The Puragen logotype should never be used without the fan blade icon, however the icon can be used on it’s own as shown on this page.
  • 4. PURAGEN BRAND GUIDELINES | V1Logo application and usageThe logos should only be used in the format they are designed, they should not be angled, skewed, disproportioned, re-coloured or adjusted in anyway.Do not attempt to try and re-create the logos, artwork is available in a variety of formats and can be supplied as vector files such as Adobe Illustratorand EPS format as well as high resolution bitmap formats such as TIFF and JPEG from Puragen.The minimum recommended size of the logo is 40mm wide: A ‘cropped’ version of the icon can be used as a corner device as shown here. 40mmAlways allow a clear space area around the logo equal to the ‘x’height of the puragen letters.
  • 5. PURAGEN BRAND GUIDELINES | V1Logo variationsA number of alternative variations of the logo which are shown here have been created to allow for different methods of reproduction.Care should be taken when applying the logo to coloured backgrounds to ensure a strong level of contrast.Primary logo Use on coloured backgroundsSimplified logoMono logo
  • 6. PURAGEN BRAND GUIDELINES | V1ColoursThere are three basic colours that make up the Puragen brand identity, comprising Puragen corporate colours of Puragen Dark Blue,Puragen Light Blue and Puragen Green.In addition to this palette, specifications are also given for the darker colours which mimic the overlayed effect of the colours.Primary colour palette Secondary colour palette PURAGEN GREEN + 30K PURAGEN GREEN + 50K PANTONE 370 PANTONE 371 CMYK C60/M0/Y100/K30 CMYK C60/M0/Y100/K50 RGB R81/G144/B50 RGB R58/G114/B36 RAL 6017 RAL 6010 PURAGEN DA PURAGEN GR RK BLUE EEN PANTONE 295 PANTONE 369 5 PURAGEN GREEN BLACK PANTONE 3435 PURAGEN BLUE GREY PANTONE 7460 CMYK C100/M CMYK C60/M0 CMYK C100/M50/Y100/K50 CMYK C70/M15/Y0/K30 50/Y0/K50 HT BLUE /Y100/K0 PURAGEN LIG RGB R0/G64/B35 RGB R30/G129/B171 RGB R0/G64/ RGB R114/G1 RAL 6005 RAL 5015 B113 5 91/B68 RAL 5003 PANTONE 299 RAL 6018 5/Y0/K0 CMYK C70/M1 0/B225 RGB R39/G17 RAL 5012
  • 7. PURAGEN BRAND GUIDELINES | V1Fonts & typographyThe primary font used for the brand identity is Trebuchet, a contemporary, sans serif font with excellent clarity at both large and small sizes in bothprinted and screen applications. The supplementary font is Trebuchet Italic. This should only be used for highlighting specific words and messages.Primary fonts Secondary fontsTrebuchet Regular Trebuchet Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrtstuvwxyz abcdefghijklmnopqrtstuvwxyz1234567890!@£$%^&*() 1234567890!@£$%^&*()Trebuchet Bold Trebuchet Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrtstuvwxyz abcdefghijklmnopqrtstuvwxyz1234567890!@£$%^&*() 1234567890!@£$%^&*()
  • 8. PURAGEN BRAND GUIDELINES | V1Vehicle liveryThe application example shown is a guide to how the Puragen brand should be applied to vehicle liveries. This is not deemed to be a definitive design asvehicle types will differ, however by following this template as closely as possible with an effective application of the brand elements, the Puragen brandcan be maximised.
  • 9. PURAGEN BRAND GUIDELINES | V1StationeryThe Puragen stationery set features thePuragen logo in the top left hand cornerand cropped icon to bottom right on all Recipient Name Address Line Oneitems. Address Line Two Address Line Three PostcodeThe letterhead text should be in 11ptTrebuchet and laid out as shown with a Dateleft hand margin of 35mm to align with John Smith Managing Directorthe Puragen ‘p’. T: 01234 5678910 M: 01234 5678911 Dear Recipient Name john.smith@puragen.co.uk This is dummy text. It is intended to be read but have no meaning. As a simulation ofThe front face of the business card actual copy, using ordinary words with normal letter frequencies, it cannot deceive the eye or brain. Dummy settings which use other languages or even gibberish tofeatures the individual contact details approximate text have inherent disadvantages that they distract attention towards themselves. Simultext may be produced in any typeface, at whatever size and format iswith the address and generic contact Puragen Limited required. Paragraphs may be long or short.information to the reverse. Warwick House Houghton Hall Park Texts can be produced to complete an area, as the basic copy is simply repeated. This Houghton Regis is dummy text. It is inended to be read but have no meaning. As a simulation of actual Dunstable LU5 5ZX copy, using ordinary words with normal letter frequencies, it cannot deceive the eye or T: 01234 567892 brain. Dummy settings which use other languages or even gibberish to approximate text F: 01234 567893 have inherent disadvantages that they distract attention towards themselves. Simultext W: www.puragen.co.uk may be produced in any typeface, at whatever size and format is required. Paragraphs may be long or short. Texts can be produced to complete an area, as the basic copy is simply repeated. This is dummy text. It is intended to be read but have no meaning. As a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive the eye or brain. Dummy settings which use other languages or even gibberish to approximate text have inherent disadvantages that they distract attention towards themselves. Simultext may be produced in any typeface, at whatever size and format is required. Paragraphs may be long or short. Texts can be produced to complete an area, as the basic copy is simply repeated. Sign Off Sender Name Sender Job Title with compliments Puragen Limited | Warwick House | Houghton Hall Park | Houghton Regis | Dunstable | LU5 5ZX Puragen Limited | Warwick House | Houghton Hall Park | Houghton Regis | Dunstable | LU5 5ZX T: 0870 013 0382 | E: info@puragen.co.uk | W: www.puragen.co.uk T: 0870 013 0382 | E: info@puragen.co.uk | W: www.puragen.co.uk Registered in England No. 07528955
  • 10. PURAGEN BRAND GUIDELINES | V1StationeryContinued PRESS RELEASE Date This is dummy text. It is intended to be read but have no meaning. As a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive the eye or brain. Dummy settings which use other languages or even gibberish to approximate text have inherent disadvantages that they distract attention towards themselves. Simultext may be produced in any typeface, at whatever size and format is required. Paragraphs may be long or short. Texts can be produced to complete an area, as the basic copy is simply repeated. This is dummy text. It is inended to be read but have no meaning. As a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive the eye or brain. Dummy settings which use other languages or even gibberish to approximate text have inherent disadvantages that they distract attention towards themselves. Simultext may be produced in any typeface, at whatever size and format is required. Paragraphs may be long or short. Texts can be produced to complete an area, as the basic copy is simply repeated. This is dummy text. It is intended to be read but have no meaning. As a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive the eye or brain. Dummy settings which use other languages or even gibberish to approximate text have inherent disadvantages that they distract attention towards themselves. Simultext may be produced in any typeface, at whatever size and format is required. Paragraphs may be long or short. Texts can be produced to complete an area, as the basic copy is simply repeated. For more information: John Smith, Puragen Limited, Warwick House, Houghton Hall Park, Houghton Regis Dunstable LU5 5ZX T: 0870 013 0382 E: info@puragen.co.uk Puragen Limited | Warwick House | Houghton Hall Park | Houghton Regis | Dunstable | LU5 5ZX T: 0870 013 0382 | E: info@puragen.co.uk | W: www.puragen.co.uk Registered in England No. 07528955
  • 11. PURAGEN BRAND GUIDELINES | V1If you would like to be supplied withbrand artwork or have any questionsregarding the guidelines please contactPuragen or HTDL, the brand designers:PuragenWarwick HouseHoughton Hall ParkHoughton RegisDunstableLU5 5ZXT: 0870 013 0382E: TBAW: www.puragen.co.ukHTDL6 Ardent CourtWilliam James WayHenley in ArdenWarwickshireB95 5GFT: 01564 797420E: post@htdl.co.ukW: www.htdl.co.uk