In 2005, we created Happy Together, the first argentinian agency exclusively dedicated at producing contents for brands. From the beginning, we set out to provide strategically-oriented corporate and publishing contents on the basis of a strong and creative platform. For the past two years, we have worked with our clients towards a common goal: effectively bringing brands to people.
_The saturation of advertising forces brands to look for new ways to communicate with their consumers. _We combine information and entertainment (advertainment ) in order to bring a brand’s whole philosophy to the media and the audience in an appealing way. _We create and implement customized contents’ strategies that build tighter bonds between a brand and its consumers.
<ul><li>Branded Content </li></ul>“ POTENTIALISTAS” ADVERTORIALS American Express (through Urban PR agency) Amex was able to summarize the paradigm of our times in one word: potential. It is the main concept of the advertorials’ campaign developed for the brand.
<ul><li>Branded Content </li></ul>JOHNNIE WALKER ADVERTORIAL Johnnie Walker (through Brando Magazine) We worked in the new brand placement : “One step is the difference”, t hrough an interview to a young artist entrepreneur . The challenge was mixing the brand with Brando’s editorial line.
<ul><li>Branded Content </li></ul>MILKA ADVERTORIALS Milka (through Urban PR agency) Through celebrities’ testimonies we created a series of advertorials, which expressed their experiences with sweetness and softness, highlighting the new Milka chocolates’ attributes.
<ul><li>Branded Content </li></ul>“ COMBINÁ CAMPARI EN TU NOCHE” ADVERTORIALS Campari (through Brando magazine) Inspired by the campaign’s claim, we developed several interviews for Brando magazine which communicate the brand’ spirit.
“ SALUD EMOCIONAL” DOSSIER Coca-Cola (through Urban PR agency) A dossier about the Latin American resignification of concepts such as emotional health, welfare and happiness. A key point to understand nowadays values and consumers’ needs . <ul><li>Branded Content </li></ul>
MERCEDES-BENZ MUSEUM INFOGRAPHY Obra Magazine (Mexico) This infography was used to introduce the Mercedes-Benz’ Museum project – an architectural icon among thematic museums. <ul><li>Branded Content </li></ul>
3G DOSSIER 3G/LG A dossier created to introduce the scope and impact of the new 3G mobile technology in a simpler, practical way. <ul><li>Branded Content </li></ul>
“ EL GUSTO ES NUESTRO” DOSSIER Knorr/Unilever (Vía Urban PR) Food stories were recounted in this dossier, in order to inspire the press to publish articles related to the brand. <ul><li>Branded Content </li></ul>
“ VIDEOMINUTOS” CONTEST Morning / Kia Chile (through Inter-Media agency) Online viral marketing strategy advertising the Videominutos contest, held by Kia Morning Chile, for people between 18 and 25. <ul><li>Branded Content </li></ul>
_ We enjoy creating magazines and we are convinced that they are a perfect way for a brand to communicate with its public. _ In each piece of work, printed or digital, we develop the contents in order to place the brand as a referent. _ All HT partners have worked for Argentina’s most important magazines, such as Noticias, Playboy, TXT, Viva, D-Mode, 3 Puntos, Rolling Stone, La Mano, Brando, among others.
<ul><li>Magazine </li></ul>ACCESSS DIRECTV Every month we produce the local content of Directv Access Magazine, which reaches over seven latin american countries.
IDEAS ONLINE MAGAZINE Santander Río Along with our client Santander Río, we developed the bank's online new magazine. A channel that allows oneself to manage and publish intuitively different content formats. <ul><li>Magazine </li></ul>
FEM MAGAZINE Elea Laboratories Through “Femenina and Singular”, Laboratorios Elea reaches consumers with useful and pleasant information, thus contributing to the brand’s market placing. <ul><li>Magazine </li></ul>
EL MOLINO MAGAZINE Biogénesis-Bagó El Molino is a monthly magazine aimed at informing consumers who are knowledgeable about the pharmaceutical industry. <ul><li>Magazine </li></ul>
MIRÁ QUIEN VINO (MQV) MAGAZINE Laboratorio ELEA Monthly magazine that is aimed at creating an emotional bond between the company and its customers. <ul><li>Magazine </li></ul>
_ We create customized publishing products, both for ourselves and third parties. _ In each piece of work, we combine our knowledge of the publishing industry with our experience and care for contents and containers –books in this case. _ We work in alliance with the industry’s main actors, in search of the best ways to come up with products of excellence.
M ÁXIMA, UNA HISTORIA REAL HT - Random House We produced and published “ Máxima, una historia real ”, an investigation that became a best seller in Argentina and the Netherlands (8th edition). In addition, it was recently published in the United States and Spain. . <ul><li>Books </li></ul>
<ul><li>Books </li></ul>THE ROUGE BOOK Kiss Tango Winnery This artwork was a limited edition book designed and assembled with unique processes, hand-sewn, full of textures, depths, shapes, paints and dyes.
GUIA TOTAL BUENOS AIRES Happy Together – Grupo Editorial Planeta Our first intent in developing tourist contents and a dream come true for our firm. We drafted, designed, edited and published a City Guide to Buenos Aires. <ul><li>Books </li></ul>
CEPITA Children’s book (through Urban PR) In order to reinforce its natural juices’ attributes’ communication, we created a book that allows Cepita to reach a younger audience, empathizing with parents and pediatricians as facilitation channels. <ul><li>Books </li></ul>
BUENOS AIRES 50 GUIDES HT Contenidos Through this collection, both tourists and residents find it easy to access Buenos Aires’ cultural offer, ranked by areas: restaurants, stores, bars. <ul><li>Books </li></ul>
“ 120 ANIVERSARIO” Coca-Cola Designed to reinforce the institutional image of the brand among the press and public, using the company’s 120 th anniversary as starting point. <ul><li>Books </li></ul>
GUÍA DE LA FELICIDAD Capital Intelectual Eds. This guide contains all non-traditional activities related to wellbeing (from yoga to feng-shui, from nutrition to sex). We worked on its design and development. <ul><li>Books </li></ul>
_We present creative proposals that allow a company to communicate its spirit, culture and vision. _With care and dedication, we develop each brand along with the mission and values associated with it. _We design and implement strategies for contents that communicate a company’s identity, convey its history and share the complex world behind the brand name.
<ul><li>Institutional Contents </li></ul>“ CUIDÁ LO TUYO” INSTITUTIONAL CAMPAIGN Buenos Aires Notaries School An informative social responsibility campaign built on a plattform inlcuding mass media, direct marketing and a strong PR action, along with related content development.
OJO CLINICO.NET Elea Laboratory A n exclusive doctors community that offers useful information through a magazine, a website, a newsletter and a series of practical handbooks and brochures. <ul><li>Institutional Contents </li></ul>
<ul><li>Institutional Contents </li></ul>INSTITUTIONAL BROCHURE FTI Consulting A bilingual brochure introducing the company to local clients and suppliers.
INSTITUTIONAL BROCHURE Nobleza Piccardo An institutional brochure that conveyed corporate values. <ul><li>Institutional Contents </li></ul>
TNC OPENING IN ARGENTINA The Nature Conservancy We work alongside this NGO, world’s biggest environmentalist, developing communication strategies and contents for the launching and placement of its offices in Argentina. <ul><li>Institutional Contents </li></ul>
INSTITUTIONAL WEBSITE Transportadora Gas del Sur (TGS) For the company’s new website, contents were planned and designed, emphasizing the diversity of the company’s lines of business. <ul><li>Institutional Contents </li></ul>
SOCIAL MEMORY Coca-Cola T he company’s social memories of the year 2008, focused on environmental issues and HR, for which we created the contents. <ul><li>Institutional Contents </li></ul>
<ul><li>Institutional Contents </li></ul>KIT CONCIENCIA CELULAR Personal ( through the agency Urban PR) This work strengthened the brand placement as a socially responsible actor in mobile telephony bussiness.
INSTITUTIONAL BROCHURE Nobleza Piccardo We worked together with their communications area providing creative and strategic support throughout 2008 . <ul><li>Employer Branding </li></ul>
INSTITUTIONAL BROCHURE SRGL SRGL We are presently working at the corporate image relaunch of one of the most important law firms in Argentina, redesigning the identity and creating its institutional brochure. <ul><li>Institutional Contents </li></ul>
_Our work in employer branding is focused on assisting companies in human resource management and easying their related processes. _We work to strengthen the image that the company presents and sustains, as an employer among its employees and on the market. _We understand the importance of employer branding as a way of capturing and maintaining the necessary resources for the firm’s corporate strategy and to attain its business objectives.
<ul><li>Employer Branding </li></ul>EMPLOYEE SATISFACTION SURVEY Santander Río T his online campaign was focused on the value of the word as an engine of change. To emphasize this idea we used the Scrabble metaphor and the stop motion technique giving it more dynamism.
EMPLOYER BRANDING TGS We designed a new visual system (identity and naming) in order to define the company’s internal branding and its consistency with its main branding <ul><li>Employer Branding </li></ul>
COMMUNICATION PLATFORM SOS Joven - TGS The naming, identity, strategy and communication platform were designed for this program, which targets the company employees’ children. <ul><li>Employer Branding </li></ul>
COMMUNICATION PLATFORM PLUS - TGS This campaign’s strategy was aimed at changing the employees’ insights of the competitiveness of the firm benefits. <ul><li>Employer Branding </li></ul>
COMMUNICATION PLATFORM You are our future - British American Tobacco (BAT) The aim of this work was to create employer branding outside the company in order to improve the firm’s image among talented job seekers. <ul><li>Employer Branding </li></ul>
<ul><li>Employer Branding </li></ul>“ GUÍA PARA TU BIENESTAR” TGS Strategic design and development of this new health and wellfare program’s communication campaign, promoted as part of the firm’s benefits package.
SIGNS AND BROCHURES Workshop on Nutrition – Ternium This workshop was aimed at improving the eating habits of the firm’s employees and their families. We worked on its whole communication mix. <ul><li>Employer Branding </li></ul>
British American Tobacco Nobleza Piccardo Santander Río Transportadora Gas del Sur (TGS) Ternium Biogénesis-Bagó Capital Intelectual Grupo Editorial Planeta Random House Editorial Colegio de Escribanos (CABA) DirectTV Playboy Mag D’Mode Mag Personal Unilever Coca-Cola LG Oxy TEIC (Grupo Techint) Esplendor Hotel Boutique Dazzler Hoteles Inter-Media Chile The Nature Conservancy (TNC) Revista Brando Kimberly Clark Urban PR FTI Consulting
_A new, refreshing vision on brand contents. Comprehensive communications from a strategic point of view. _Vast experience in project management. We understand the language and dynamics the company’s different areas. _Proven work methodology. Experience with firms of different sizes and from various sectors. _Passion for our work. We enjoy what we do.