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1.2 business model canvas.pptx

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  • 1. Understanding  Business  Models  
  • 2. Which  is  the  be5er  bike  light*?  h5p://outgrow.me/torch-­‐bicycle-­‐helmet-­‐with-­‐integrated-­‐lights/   h5p://outgrow.me/the-­‐defender/   *let’s  watch  both  videos  
  • 3. ObjecFves  for  the  Camp  •  Go  through  the  early  stages  of  building  a  startup  •  Launch  a  new  product  using  Kickstarter    
  • 4. ObjecFves  for  Tonight  •  Be  able  to  define  the  first  5  Lean  Canvas*  terms  •  Represent  a  Kickstarter  project  as  a  Lean  Canvas    *Lean  Canvas  is  a  version  of  the  Business  Model  Canvas  
  • 5. What  is  a  Business  Model?  Describes  the  nine  important  elements  of  any  business.    It  is  also:  •  Fast  •  Concise  •  Portable    …and  be5er  than  a  business  plan!  
  • 6. Lean  Canvas   Skip.   Skip.  Skip.   Skip.  
  • 7. Cineskates  h5p://www.kickstarter.com/projects/jj1/cineskates-­‐camera-­‐sliders    Please  check  out  this  video.  
  • 8. 1.    Problem  List  your  top  1-­‐3  problems:    •  Smooth  video  is  difficult  to  capture   without  bulky  or  expensive  equipment  •  ExisFng  equipment  is  not  portable      ExisFng  alternaFves:  List  how  these  problems  are  solved  today.  •  Expensive  dollies  •  Steadycams  •  By  hand  
  • 9. F ol l ow1.    Problem    along with  y   our   groupList  your  top  1-­‐3  problems:   ’s examp     le!  •  Smooth  video  is  difficult  to  capture   without  bulky  or  expensive  equipment  •  ExisFng  equipment  is  not  portable      ExisFng  alternaFves:  List  how  these  problems  are  solved  today.  •  Expensive  dollies  •  Steadycams  •  By  hand  
  • 10. 2.    Customer  Segments  List  your  target  customers  and  users:    •  People  filming  video  with  DSLRs  •  People  concerned  with  price  •  People  concerned  with  portability    Early  Adopters:  List  the  characterisFcs  of  your  ideal  customer.  •  Owns  a  DSLR  and  GorillaPod  •  Shoots  video  o]en  
  • 11. 3.    Unique  Value  Proposi:on  3.    Unique  Value  Proposi:on  List  your  target  customers  and  Single,  clear,  compelling  message  that  users  turns  an  unaware  visitor  into  an      interested  prospect:        •  CineSkates  is  a  portable  tripod  slider  Early  Adopters:  List  system  that  enables  fluid,  rolling  video   the  characterisFcs  of  your  ideal  customer.   without  the  hassle  of  bulky  camera   gear.    High  Level  Pitch:  List  your  X  for  Y  analogy:  •  Like  roller  skates  for  your  camera  
  • 12. 1.    Problem   4.    Solu:on  List  your  top  1-­‐3  problems:   Outline  a  possible  soluFon  for  each     problem:  •  Smooth  video  is  difficult     to  capture  without   •  A  simple,  cheap  tripod  with  wheels   bulky  or  expensive   equipment.   •  Make  sure  its  small  and/or   collapsible  •  ExisFng  equipment  is   not  portable      
  • 13. 5.    Channels  List  your  paths  to  customers:    •  InfluenFal  photography  blogs  •  InfluenFal  photographers  that  tweet  •  Leaders  of  photography  groups  •  News  groups/Facebook  groups  
  • 14. Bonus:    How  was  it  made?  How  was  this  product  made?    •  ???  
  • 15. Bonus:    How  was  it  made?  How  was  this  product  made?    •  Designed  with  CAD  •  Prototyped  on  a  3D  printer  •  InjecFon  molded  plasFc   •  Molds  were  created   •  Minimum  batch  size   •  Low  incremental  cost  
  • 16. Your  Turn:  Create  a  Lean  Canvas  for:  h5p://www.kickstarter.com/projects/gotham/the]-­‐resistant-­‐bike-­‐light-­‐by-­‐gotham-­‐bicycle-­‐defen?ref=category