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The market dynamics are changing. The 2013 ComScore mobile report states that ‘Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now ...
The market dynamics are changing. The 2013 ComScore mobile report states that ‘Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – in which consumers are always connected’. It also reveals that ‘more than one out of every three minutes online is now spent on devices beyond the PC’. As an aside, research tells us that the attention span of a modern internet customer is diminishing. Companies are finding innovative ways to enhance customer engagement and create a better digital experience for their customer, partners and prospects.
In this scenario, a company’s website becomes an undisputed heavyweight factor responsible for attracting and retaining audience to the company. In this multi-device world, from the audience’ viewpoint, ease of navigation across all devices and responsiveness of a website are of prime importance in their buying cycle. Be it on a desktop, mobile or a tablet, the uniformity of experience for the customer is of utmost significance. Thankfully, ‘Responsive web design (RWD)’ can be the optimum solution to address this need. RWD has been there for a while. Conceptually it has matured and emerged as a preferred choice for companies aiming to achieve a seamless user experience with minimum of resizing across devices - a ‘one-face’ from any device, any place and any time.
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