SEO & Social media marketing of a sports networking portal

HSTC701
SEO & SOCIAL MEDIA MARKETING
OF A SPORTS NETWORKING PORTAL
www.harbinger-systems.com

HARBINGER SYSTEMS
Overview
Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.
By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.
Services
Software Product Development
Web 2.0
Mobile
eLearning
Performance Engineering
Systems Software
Digital Marketing
A Harbinger Systems Case Study
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Also Read Our White Papers…
Interactive User Experience (IUX): Going Beyond Interfaces
Comparing Adobe Flex & JavaScript
The Enterprise Software Makeover Guide
Five Javascript Frameworks: A Point-by-point Comparison

SEO & SOCIAL MEDIA MARKETING
OF A SPORTS NETWORKING PORTAL
Challenge
Very basic SEO brought some online traffic, but user registrations per week on the website stuck at single digits for months
Limited control over visitor demographic due to unfocussed targeting
Portal not optimized for visitor experience and conversions, and needs actionable metrics through analytics
Situation
A social networking portal for sports fitness enthusiasts started by an ardent sports and athletics fan
Harbinger Solution
Harbinger analyzed meta tags / titles, website rankings and keywords progress of the website
Recommended content improvements, friendly file names, folder structures, and URL encoding
Website sitemap, robots creation and submission to search engines
Created and significantly enabled Twitter, FriendFeed and Facebook presence
Integrated popular sharing widgets on website for viral effect
Suggested multiple small-to-medium changes in website structuring and content writing for SEO-friendliness
Technologies & Tools
Twitter, CoTweet, FriendFeed, Facebook, Youtube, MySpace
Google Analytics, Google Webmaster Tools
Search engine optimization, titles and meta tags optimization
Sports directories research and submissions
Alexa ranking, Google page rank, inbound links research
Benefits
Website user registrations went up 700% in 3 months
Social media fans and followers in hundreds, up from none
Website on top three search pages for most of the desired keywords
Technically rich website significantly improved from visitor behavior and conversion perspective
BOTTOM LINE
Startup company now being recognized as a brand, with advocates and followers across the internet
HSTC701

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SEO & Social media marketing of a sports networking portal

by Harbinger Systems

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