Online marketing & SEO of an e-Learning product - A Case Study

HSTC702
ONLINE MARKETING & SEO
OF AN E-LEARNING PRODUCT
www.harbinger-systems.com

HARBINGER SYSTEMS
Overview
Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.
By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.
Services
Software Product Development
Web 2.0
Mobile
eLearning
Performance Engineering
Systems Software
Digital Marketing
A Harbinger Systems Case Study
Follow Us
blog.harbinger-systems.com
www.twitter.com/HarbingerSys
www.facebook.com/harbingersys
www.slideshare.net/hsplmkting
www.linkedin.com/companies/382306
Also Read Our White Papers…
Interactive User Experience (IUX): Going Beyond Interfaces
Comparing Adobe Flex & JavaScript
The Enterprise Software Makeover Guide
Five Javascript Frameworks: A Point-by-point Comparison

ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT
Challenge
Where and how could the company reach the target audience for an interactivity builder?
How to educate target market about benefits of interactivity building along with course authoring as a paradigm?
Which products and websites are complementary and who are the potential partners?
Situation
E-Learning course authoring being done through Flash programming
Powerful interactivity building and course authoring product in eLearning
Harbinger Solution
Market research and analysis of eLearning information websites for targeting
Content improvements with SEO-friendly file names, folder structures, and URL encoding
Website submission to search engines and directories
Google AdWords and website ad placements to drive targeted traffic with strong intent to purchase
Direct targeting using email campaigns and conference attendances for effective audience targeting
Management of article websites and blog submissions
Technologies & Tools
Google Analytics, Google Webmaster Tools
Search engine optimization, titles and meta tags optimization
eLearning directories research and submissions
Conferences, competition and market research for lead generation
Email campaigns and newsletters management for direct marketing
Alexa ranking, Google page rank, inbound links research
Benefits
Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09
Website on top three search pages for most of the desired keywords
Effective competition and market understanding, leading to increased foot traffic in conference booths
BOTTOM LINE
Company acquired strategic market position with a unique and differentiated product and a newly educated customer base
HSTC702

ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT
Contd.
Website Visits
Statistics
Alexa Rank: Sub-100,000 in Jan ’09, up from 1,000,000+ in Jan ’08
Three times more user registrations per month between Jan ‘08 and Jan ’09
Website visits up from less than 2,000 per month to over 8,000 between Jan ‘06 and Jan ‘09
Benefits
Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09
Website on top three search pages for most of the desired keywords
Effective competition and market understanding, leading to increased foot traffic in conference booths
BOTTOM LINE
Company acquired strategic market position with a unique and differentiated product and a newly educated customer base
HSTC702

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Online marketing & SEO of an e-Learning product - A Case Study

by Harbinger Systems on Mar 09, 2010

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