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Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
Module V - Social Media Marketing & PR Workshop
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Module V - Social Media Marketing & PR Workshop

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  1. Module V<br />ROI Measurement & Cost/Benefits Analysis<br />
  2. Karen Gee-McAuley, Executive VPBlaze PR<br />Mitch Woolley, Director of OperationsE-Marketing Associates<br />Module V - Presented By<br />
  3. How to Measure Social Media Impact<br />ROI: Measuring Success<br />In-House vs. Outsource<br />Benefits of Outsourcing<br />Resources<br />Wrap-Up & Q&A<br />Table of Contents<br />
  4. Quantitative Metrics<br />Qualitative Metrics<br />ROI Metrics<br />How to Measure SM Impact<br />
  5. Quantitative Metrics<br />Unique visits<br />Followers/Fans (Likes)<br />Retweets<br />Shares<br />Wall posts & comments<br />Any other metric that’s specifically data-oriented<br />How to Measure SM Impact<br />
  6. Qualitative Metrics<br />Metrics that have an “emotional” component<br />If 75% of the people who mention your property online call it “cheap” and only 25% call it “inexpensive,” that’s a qualitative metric that has an impact on your bookings.<br />How to Measure SM Impact<br />
  7. ROI: Measuring Success<br />
  8. Weekly, Monthly<br />Campaigns – sales codes, conversations, check-ins<br />Google Analytics – website traffic, referral sources<br />FB Analytics<br />Tweetstats, Twittercounter, Tweepstats<br />Klout, Twitanalyzer<br />Socialmention.com<br />Google blog mentions<br />Boardreader.com<br />Hootsuite, CoTweet analytics<br />Bit.ly+, UTM tracking<br />ROI: Measuring Success<br />
  9. So, how do you decide when it’s time to outsource?<br />In-House vs. Outsource?<br />
  10. Scenario:<br />Sally Smith, DOSM at Acme Resort is currently handing social media for the property. She makes 100K per year, works 50 hours per week, and her annual sales quota is 504K (42K per month) in room revenue.<br />In-House vs. Outsource?<br />
  11. In-House vs. Outsource?<br />
  12. In-House vs. Outsource?<br />
  13. Benefits of Outsourcing<br />
  14. Right Focus – Internal resources can concentrate more on core business <br />Strategy – Align social media plan to business goals<br />Branding & Messaging – More consistent branding, messaging strategy and execution<br />Expertise – Access to top specialists<br />Reputation Mgt. – Monitors all travel review sites<br />Publicity – Leverage relationships with influential bloggers<br />Fixed Cost – Eliminate benefits, raises, vacations, sick days<br />Value – A team of experts for about the same cost as one employee.<br />Benefits of Outsourcing<br />
  15. AllFacebook.com<br />Alltop.com<br />BrianSolis.com<br />ChrisBrogan.com<br />ConvinceandConvert.com<br />CopyBlogger.com<br />Mashable.com<br />SocialMediaExaminer.com<br />SocialMediaExplorer.com<br />SocialMediaInfluence.com<br />SocialMediaToday.com<br />TechCrunch.com<br />Resources – News/Reading<br />
  16. Beverly Macy<br />Beth Kanter<br />Chris Brogan<br />Jeremiah Owyang<br />Charlene Li<br />Mack Collier<br />Resources - Individuals<br />
  17. Quantitative Metrics<br />Google Analytics - www.google.com/analytics<br />Qualitative Metrics<br />Omniture – www.omniture.com<br />Nielsen - www.nielsen.com<br />SAS – www.sas.com<br />ROI Metrics<br />Google Analytics (goal conversions)<br />Resources - Measurement Tools<br />
  18. Blaze PR<br />Karen Gee-McAuley, Executive Vice President<br />Christina Lam, Social Media Community Manager<br />E-Marketing Associates<br />Jacquelynn Mendez, Marketing Manager<br />Anthony Helguera, Earned Media Manager<br />Renee Radia, Digital Publicist<br />Mitch Woolley, Director of Operations<br />Special Thanks to our Presenters<br />
  19. Q&A<br />

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