Module IV<br />Location-Based Services<br />
<ul><li>Jacquelynn Mendez, Marketing Mgr. E-Marketing Associates</li></ul>Module IV - Presented By<br />
 Social Check-Ins<br /> Group Buying Websites<br /> Flash Sales in Travel<br />Table of Contents<br />
THERE’S A NEW CHECK-IN <br />AROUND TOWN!<br />
Location-Based Services<br />In March 2011, 16.7 million U.S. mobile subscribers used location-based "check-in" services o...
Who’s Checking In?<br />
How it Works...<br />Check-In <br />Add Photos <br />Give Tips<br />
Stand Out from the Crowd<br />There are three ways that users can discover your Special with Foursquare:<br />
Los Angeles Hotels on Foursquare<br />
Getting Started<br />https://foursquare.com/business<br />
Why Claim Your Page?<br /><ul><li> Total daily check-ins over time
 Your most recent visitors
 Your most frequent visitors
 Gender breakdown of your customers
 What time of day people check in
 Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook</li></li></ul><li>Foursquare Spec...
Foursquare Specials (Cont.)<br />
One Step Further…<br />
FLASH SALES IN TRAVEL<br />
A Steal of a Deal...<br />
Living Social Escapes<br />
SniqueAway<br />
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Module IV - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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Module IV - Social Media Marketing & PR Workshop

  1. 1. Module IV<br />Location-Based Services<br />
  2. 2. <ul><li>Jacquelynn Mendez, Marketing Mgr. E-Marketing Associates</li></ul>Module IV - Presented By<br />
  3. 3. Social Check-Ins<br /> Group Buying Websites<br /> Flash Sales in Travel<br />Table of Contents<br />
  4. 4. THERE’S A NEW CHECK-IN <br />AROUND TOWN!<br />
  5. 5. Location-Based Services<br />In March 2011, 16.7 million U.S. mobile subscribers used location-based "check-in" services on their phones <br /> -<br />
  6. 6. Who’s Checking In?<br />
  7. 7. How it Works...<br />Check-In <br />Add Photos <br />Give Tips<br />
  8. 8. Stand Out from the Crowd<br />There are three ways that users can discover your Special with Foursquare:<br />
  9. 9. Los Angeles Hotels on Foursquare<br />
  10. 10. Getting Started<br />https://foursquare.com/business<br />
  11. 11. Why Claim Your Page?<br /><ul><li> Total daily check-ins over time
  12. 12. Your most recent visitors
  13. 13. Your most frequent visitors
  14. 14. Gender breakdown of your customers
  15. 15. What time of day people check in
  16. 16. Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook</li></li></ul><li>Foursquare Specials<br />
  17. 17. Foursquare Specials (Cont.)<br />
  18. 18. One Step Further…<br />
  19. 19. FLASH SALES IN TRAVEL<br />
  20. 20. A Steal of a Deal...<br />
  21. 21. Living Social Escapes<br />
  22. 22. SniqueAway<br />
  23. 23. Benefits<br /><ul><li> Ability to reach and connect with a new audience
  24. 24. New way to fill rooms during off peak seasons
  25. 25. Greater exposure often leading to increased traffic </li></li></ul><li>Is it Worth the Cost?<br />Think about...<br /><ul><li> Demographics of each website
  26. 26. Deal that is presented to your property
  27. 27. Are you willing to put in the extra work?  </li></li></ul><li>How to Get Started...<br />Living Social Escapes<br />Jane Ng at Jane.ng@livingsocial.com<br />(510) 393-7614<br />JetSetter<br />Jodi Val at Jval@gilt.com<br />SniqueAway<br />Marcia Murphy at mmurphy@smartertravelmedia.com<br />(310) 490-3382<br />
  28. 28. Any Questions?<br />

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