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Module IV - Social Media Marketing & PR Workshop
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Module IV - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.


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Transcript

  • 1. Module IV
    Location-Based Services
  • 2.
    • Jacquelynn Mendez, Marketing Mgr. E-Marketing Associates
    Module IV - Presented By
  • 3. Social Check-Ins
    Group Buying Websites
    Flash Sales in Travel
    Table of Contents
  • 4. THERE’S A NEW CHECK-IN
    AROUND TOWN!
  • 5. Location-Based Services
    In March 2011, 16.7 million U.S. mobile subscribers used location-based "check-in" services on their phones
    -
  • 6. Who’s Checking In?
  • 7. How it Works...
    Check-In
    Add Photos
    Give Tips
  • 8. Stand Out from the Crowd
    There are three ways that users can discover your Special with Foursquare:
  • 9. Los Angeles Hotels on Foursquare
  • 10. Getting Started
    https://foursquare.com/business
  • 11. Why Claim Your Page?
    • Total daily check-ins over time
    • 12. Your most recent visitors
    • 13. Your most frequent visitors
    • 14. Gender breakdown of your customers
    • 15. What time of day people check in
    • 16. Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook
  • Foursquare Specials
  • 17. Foursquare Specials (Cont.)
  • 18. One Step Further…
  • 19. FLASH SALES IN TRAVEL
  • 20. A Steal of a Deal...
  • 21. Living Social Escapes
  • 22. SniqueAway
  • 23. Benefits
    • Ability to reach and connect with a new audience
    • 24. New way to fill rooms during off peak seasons
    • 25. Greater exposure often leading to increased traffic 
  • Is it Worth the Cost?
    Think about...
    • Demographics of each website
    • 26. Deal that is presented to your property
    • 27. Are you willing to put in the extra work?  
  • How to Get Started...
    Living Social Escapes
    Jane Ng at Jane.ng@livingsocial.com
    (510) 393-7614
    JetSetter
    Jodi Val at Jval@gilt.com
    SniqueAway
    Marcia Murphy at mmurphy@smartertravelmedia.com
    (310) 490-3382
  • 28. Any Questions?

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