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Module III - Social Media Marketing & PR Workshop
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Module III - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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Module III - Social Media Marketing & PR Workshop Module III - Social Media Marketing & PR Workshop Presentation Transcript

  • Module III
    Blogging, Blogger Outreach & Digital PR
    • Renée Radia, Digital PublicistE-Marketing Associates
    • Christina Lam, Social Media Community Mgr.Blaze PR
    Module III - Presented By
  • Table of Contents
    • Blogging
    • Benefits of Blogging
    • Blogger Outreach
    • ROI
    • Benefits of Blogger Outreach
  • Blogging
  • Did You Know?
    113,000,000 people read blogs
    150,000,000people will read blogs by 2014
    156,000,000+blogs in existence
    -eMarketer
  • Who will blog?
  • Blogging
    What should you blog about?
  • Remember your
    audience
    Blogging
  • Blogging
  • WordPress
    Blogging
    Tumblr
    Blogger
  • Blogging
  • Communicate with clients
    Blogging Benefits
    Potential for global exposure
  • Ability to shape your own brand
    Helps with Search Engine Optimization (SEO)
    Establishes credibility
    Blogging Benefits
  • Blogger Outreach
  • Blogger Outreach
  • Blogger Outreach
    Utilize blogrolls
  • Blogger Outreach
    Research
  • Blogger Outreach
  • Blogger Outreach
  • Blogger Outreach
  • Blogger Outreach
    Personalize
  • Blogger Outreach
  • Blogger Outreach
  • Blogger Outreach
  • Blogger Outreach
    Maintain relationships
  • Don’t:
    Address email with “Dear Blogger”
    Send a mass email
    Attach or send press releases
    Ask for only positive reviews
  • Blogger Outreach ROI
    Engagement
  • Blogger Outreach ROI
  • Blogger Outreach ROI
    Ask bloggers
    Monitor conversations
    “How did you hear about us?”
  • Blogger Outreach Benefits
    Consumers trust other consumers
  • Blogger Outreach Benefits
    Helps with SEO
    Frequency
  • Blogger Outreach Benefits
    Potential for global exposure
    Cost effective