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Module III - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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    Module III - Social Media Marketing & PR Workshop Module III - Social Media Marketing & PR Workshop Presentation Transcript

    • Module III
      Blogging, Blogger Outreach & Digital PR
      • Renée Radia, Digital PublicistE-Marketing Associates
      • Christina Lam, Social Media Community Mgr.Blaze PR
      Module III - Presented By
    • Table of Contents
      • Blogging
      • Benefits of Blogging
      • Blogger Outreach
      • ROI
      • Benefits of Blogger Outreach
    • Blogging
    • Did You Know?
      113,000,000 people read blogs
      150,000,000people will read blogs by 2014
      156,000,000+blogs in existence
      -eMarketer
    • Who will blog?
    • Blogging
      What should you blog about?
    • Remember your
      audience
      Blogging
    • Blogging
    • WordPress
      Blogging
      Tumblr
      Blogger
    • Blogging
    • Communicate with clients
      Blogging Benefits
      Potential for global exposure
    • Ability to shape your own brand
      Helps with Search Engine Optimization (SEO)
      Establishes credibility
      Blogging Benefits
    • Blogger Outreach
    • Blogger Outreach
    • Blogger Outreach
      Utilize blogrolls
    • Blogger Outreach
      Research
    • Blogger Outreach
    • Blogger Outreach
    • Blogger Outreach
    • Blogger Outreach
      Personalize
    • Blogger Outreach
    • Blogger Outreach
    • Blogger Outreach
    • Blogger Outreach
      Maintain relationships
    • Don’t:
      Address email with “Dear Blogger”
      Send a mass email
      Attach or send press releases
      Ask for only positive reviews
    • Blogger Outreach ROI
      Engagement
    • Blogger Outreach ROI
    • Blogger Outreach ROI
      Ask bloggers
      Monitor conversations
      “How did you hear about us?”
    • Blogger Outreach Benefits
      Consumers trust other consumers
    • Blogger Outreach Benefits
      Helps with SEO
      Frequency
    • Blogger Outreach Benefits
      Potential for global exposure
      Cost effective