Module III - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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  • 1. Module III
    Blogging, Blogger Outreach & Digital PR
  • 2.
    • Renée Radia, Digital PublicistE-Marketing Associates
    • 3. Christina Lam, Social Media Community Mgr.Blaze PR
    Module III - Presented By
  • 4. Table of Contents
    • Blogging
    • 5. Benefits of Blogging
    • 6. Blogger Outreach
    • 7. ROI
    • 8. Benefits of Blogger Outreach
  • Blogging
  • 9. Did You Know?
    113,000,000 people read blogs
    150,000,000people will read blogs by 2014
    156,000,000+blogs in existence
    -eMarketer
  • 10.
  • 11. Who will blog?
  • 12. Blogging
    What should you blog about?
  • 13. Remember your
    audience
    Blogging
  • 14. Blogging
  • 15. WordPress
    Blogging
    Tumblr
    Blogger
  • 16. Blogging
  • 17. Communicate with clients
    Blogging Benefits
    Potential for global exposure
  • 18. Ability to shape your own brand
    Helps with Search Engine Optimization (SEO)
    Establishes credibility
    Blogging Benefits
  • 19. Blogger Outreach
  • 20. Blogger Outreach
  • 21. Blogger Outreach
    Utilize blogrolls
  • 22. Blogger Outreach
    Research
  • 23. Blogger Outreach
  • 24. Blogger Outreach
  • 25. Blogger Outreach
  • 26. Blogger Outreach
    Personalize
  • 27. Blogger Outreach
  • 28. Blogger Outreach
  • 29.
  • 30. Blogger Outreach
  • 31. Blogger Outreach
    Maintain relationships
  • 32. Don’t:
    Address email with “Dear Blogger”
    Send a mass email
    Attach or send press releases
    Ask for only positive reviews
  • 33. Blogger Outreach ROI
    Engagement
  • 34. Blogger Outreach ROI
  • 35. Blogger Outreach ROI
    Ask bloggers
    Monitor conversations
    “How did you hear about us?”
  • 36. Blogger Outreach Benefits
    Consumers trust other consumers
  • 37. Blogger Outreach Benefits
    Helps with SEO
    Frequency
  • 38. Blogger Outreach Benefits
    Potential for global exposure
    Cost effective