Module III <br />Blogging, Blogger Outreach & Digital PR<br />
<ul><li>Renée Radia, Digital PublicistE-Marketing Associates
Christina Lam, Social Media Community Mgr.Blaze PR</li></ul>Module III - Presented By<br />
Table of Contents	<br /><ul><li>Blogging
Benefits of Blogging
Blogger Outreach
ROI
Benefits of Blogger Outreach</li></li></ul><li>Blogging<br />
Did You Know?<br />113,000,000 people read blogs<br />150,000,000people will read blogs by 2014<br />156,000,000+blogs in ...
Who will blog?<br />
Blogging<br />What should you blog about?<br />
Remember your<br />audience<br />Blogging<br />
Blogging<br />
WordPress<br />Blogging<br />Tumblr<br />Blogger<br />
Blogging<br />
Communicate with clients<br />Blogging Benefits<br />Potential for global exposure<br />
Ability to shape your own brand<br />Helps with Search Engine Optimization (SEO)<br />Establishes credibility<br />Bloggin...
Blogger Outreach<br />
Blogger Outreach<br />
Blogger Outreach<br />Utilize blogrolls<br />
Blogger Outreach<br />Research<br />
Blogger Outreach<br />
Blogger Outreach<br />
Blogger Outreach<br />
Blogger Outreach<br />Personalize<br />
Blogger Outreach<br />
Blogger Outreach<br />
Blogger Outreach<br />
Blogger Outreach<br />Maintain relationships<br />
Don’t:<br />Address email with “Dear Blogger”<br />Send a mass email<br />Attach or send press releases<br />Ask for only ...
Blogger Outreach ROI<br />Engagement<br />
Blogger Outreach ROI<br />
Blogger Outreach ROI<br />Ask bloggers<br />Monitor conversations<br />“How did you hear about us?”<br />
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Module III - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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Module III - Social Media Marketing & PR Workshop

  1. 1. Module III <br />Blogging, Blogger Outreach & Digital PR<br />
  2. 2. <ul><li>Renée Radia, Digital PublicistE-Marketing Associates
  3. 3. Christina Lam, Social Media Community Mgr.Blaze PR</li></ul>Module III - Presented By<br />
  4. 4. Table of Contents <br /><ul><li>Blogging
  5. 5. Benefits of Blogging
  6. 6. Blogger Outreach
  7. 7. ROI
  8. 8. Benefits of Blogger Outreach</li></li></ul><li>Blogging<br />
  9. 9. Did You Know?<br />113,000,000 people read blogs<br />150,000,000people will read blogs by 2014<br />156,000,000+blogs in existence<br />-eMarketer<br />
  10. 10.
  11. 11. Who will blog?<br />
  12. 12. Blogging<br />What should you blog about?<br />
  13. 13. Remember your<br />audience<br />Blogging<br />
  14. 14. Blogging<br />
  15. 15. WordPress<br />Blogging<br />Tumblr<br />Blogger<br />
  16. 16. Blogging<br />
  17. 17. Communicate with clients<br />Blogging Benefits<br />Potential for global exposure<br />
  18. 18. Ability to shape your own brand<br />Helps with Search Engine Optimization (SEO)<br />Establishes credibility<br />Blogging Benefits<br />
  19. 19. Blogger Outreach<br />
  20. 20. Blogger Outreach<br />
  21. 21. Blogger Outreach<br />Utilize blogrolls<br />
  22. 22. Blogger Outreach<br />Research<br />
  23. 23. Blogger Outreach<br />
  24. 24. Blogger Outreach<br />
  25. 25. Blogger Outreach<br />
  26. 26. Blogger Outreach<br />Personalize<br />
  27. 27. Blogger Outreach<br />
  28. 28. Blogger Outreach<br />
  29. 29.
  30. 30. Blogger Outreach<br />
  31. 31. Blogger Outreach<br />Maintain relationships<br />
  32. 32. Don’t:<br />Address email with “Dear Blogger”<br />Send a mass email<br />Attach or send press releases<br />Ask for only positive reviews<br />
  33. 33. Blogger Outreach ROI<br />Engagement<br />
  34. 34. Blogger Outreach ROI<br />
  35. 35. Blogger Outreach ROI<br />Ask bloggers<br />Monitor conversations<br />“How did you hear about us?”<br />
  36. 36. Blogger Outreach Benefits<br />Consumers trust other consumers<br />
  37. 37. Blogger Outreach Benefits<br />Helps with SEO<br />Frequency<br />
  38. 38. Blogger Outreach Benefits<br />Potential for global exposure<br />Cost effective<br />

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