Helen fallon nuim library
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Helen fallon nuim library






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  • Terry Kendrick – Devising a Communications/Marketing Strategy <br /> Simon Devilly – The Media as Your Ally Course <br />
  • Cost curve – the value users get out of using a service versus the cost of the effort they must put into using it – don’t just think of value to user, think of cost <br />

Helen fallon nuim library Helen fallon nuim library Presentation Transcript

  • At the Heart of the Campus: Marketing and Promotion in NUIM Library Helen Fallon Deputy Librarian, NUI Maynooth Helen.b.fallon@nuim.ie
  • ....At the Heart of the University....At the Heart of the University NUI Maynooth LibraryNUI Maynooth Library
  • NUI Maynooth Library Strategic Plan
  • Start from where you are at
  • Getting Your Message Across
  • Communications Fundamentals
  • Consider your communication
  • Find a Place in the conversations
  • Remember
  • Defining Our Audience
  • Defining Our Audience
  • Deciding on our message for each audience
  • Publicity Year Planner • Month by month listing of events/significant dates etc. – March 2013 • Seachtain na Gaeilge 4 – 17 March • World Book Day 7 March • International Women’s Day 8 March – September 2013 • Peadar Ua Laoghaire Exhibition (JPII, 2-27 September) • Religious Controversey in the holdings of the Russell Library (Russell, 2-20 September • Culture Night (20 September)
  • Events Committee
  • Media Contact list
  • Press Release
  • Press Release Content
  • PRESS RELEASE The annual NUI Maynooth Library Publications Festival will be opened by Professor Philip Nolan, President, NUI Maynooth, in the John Paul II Library on Tuesday 28th January, at 2 p.m. The 2014 festival celebrates and showcases the publications of the Faculty of Arts, Celtic Studies and Philosophy and St. Patrick’s College Maynooth. The exhibition runs from 2 p.m. on Tuesday 28th January to 12 p.m. Friday 31st January. Events during the week include guest lectures, a calligraphy workshop and viewing of an exhibition Letters from an Irish Missionary in China in the Russell Library. For details of Russell Library opening hours and location consult http://library.nuim.ie/russell; telephone (01-7083890) In keeping with NUI Maynooth’s commitment to engage with, and contribute to the local and national community, the exhibition is open to the public and admission is free. The full programme, with booking details is available at http://library.nuim.ie/festival2014 For more details contact: Mary Antonesa 01-7086447; mary.antonesa@nuim.ie
  • Media Coverage File
  • Promoting Visibility
  • Promoting Visibility
  • Some things I’ve learned
  • Head-hunters Exhibition