Advertise Your Wares &Sell Your Serviceswith a Library BrochureNiamh O’Sullivan, Research Officer/LibrarianIrish Blood Tra...
Aren’t print brochures a bit old-fashioned?• People still like print• Brighten a workspace• Visitors like to leavewith som...
Image courtesy of the IBTS Digital Photo Archive
• Name• Logo• Mission Statement• “The mission of the IBTS Library is to promoteexcellence in learning, education and resea...
Don’t forget acover imageNeed Help in Writing YourLibrary Brochure?by Tanya Feddern-Bekcanhttp://opls.blogspot.com/2009/08...
The Middle Pages• List our services• No Jargon• Here’s what we cando for you• Bright colourfulblood drop shapesJ. Howard M...
• Library details• Hours of opening• Link to virtual library• Tag line• Staff names withcontact details• Other Library Rol...
How much did it cost?
Was it Worth it?Staff took copies for theirworkspacesOn noticeboardsOrganisationalNewsletter I-ByTeSOn the IntranetGiven t...
Final Thought• “Doing businesswithout advertising islike winking at a girlin the dark. You knowwhat youre doing,but nobody...
Advertise your wares and sell your services with a library brochure niamh o'sullivan hslg 2013
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Advertise your wares and sell your services with a library brochure niamh o'sullivan hslg 2013

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Advertise your wares and sell your services with a library brochure niamh o'sullivan hslg 2013

  1. 1. Advertise Your Wares &Sell Your Serviceswith a Library BrochureNiamh O’Sullivan, Research Officer/LibrarianIrish Blood Transfusion Service
  2. 2. Aren’t print brochures a bit old-fashioned?• People still like print• Brighten a workspace• Visitors like to leavewith something• Took “inspiration”from HSE Librarybrochure (Dr SteevensHosp.)• Historical aspect
  3. 3. Image courtesy of the IBTS Digital Photo Archive
  4. 4. • Name• Logo• Mission Statement• “The mission of the IBTS Library is to promoteexcellence in learning, education and researchwithin the Irish Blood Transfusion Service byproviding an innovative library service for all staffand by enhancing the dissemination of informationconsistent with the organisation’s value oflearning.”What to put on the cover?
  5. 5. Don’t forget acover imageNeed Help in Writing YourLibrary Brochure?by Tanya Feddern-Bekcanhttp://opls.blogspot.com/2009/08/need-help-in-writing-your-library.html
  6. 6. The Middle Pages• List our services• No Jargon• Here’s what we cando for you• Bright colourfulblood drop shapesJ. Howard Millers "We Can Do It!" poster, 1943 http://en.wikipedia.org/wiki/We_Can_Do_It!
  7. 7. • Library details• Hours of opening• Link to virtual library• Tag line• Staff names withcontact details• Other Library RolesThe Back Page
  8. 8. How much did it cost?
  9. 9. Was it Worth it?Staff took copies for theirworkspacesOn noticeboardsOrganisationalNewsletter I-ByTeSOn the IntranetGiven to Library visitorsPromotion of IBTSLibrary at events
  10. 10. Final Thought• “Doing businesswithout advertising islike winking at a girlin the dark. You knowwhat youre doing,but nobody elsedoes!”.~ Stuart H. Brittadvertising guru

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