Basics of Social Media
    Introduction to Facebook

              Tong Hsien-Hui
Director, Corporate Affairs and New Media
Agenda

•   What is Online Social Media?
•   What is Facebook?
•   Facebook – Build your Presence
•   Facebook – Socializi...
What is Online Social Media?

• Online community of people, companies, pets
  and/or anything
• Discover, Read, Distribute...
What is Online Social Media?




                 Chart Source: Businessweek June 11 2007
What is Online Social Media?




                 Chart Source: Forrester Research Dec 2008
What is Facebook?
What is Facebook?

• The largest Online Social Media Platform (200 Million users)
• Founded by Mark Zuckerberg, another Ha...
Who is Facebook?
                           Mark Zuckerberg



 Dustin                             Chris
 Moskovitz       ...
Facebook – Build Your Presence

•   Signing Up
•   Fill in Profile Information
•   Find Friends
•   Group Friends
•   Set ...
Know Thy Cursor

    Pointers – No Function


    Hand – Clickable Link

    Text – Add Text
http://www.facebook.com




                          Sign up with just an
                             email account
    ...
You need to confirm      Using an Audio
you are a real human        playback
being! Either visually
      or……….
Write only
what you want
 others to see
Edit your Profile
                                                             And Add New
                               ...
Choosing a Profile Picture

                          HOPELESSLY
                          MISGUIDED

BETTER




         ...
No friends yet, so
                   this column is all
                    advertisements




Now to find your
   friend...
You can search your email
account for friends already on
   Facebook (Gmail, Yahoo,
          Hotmail)




           You ...
Change Search Criteria


1. Click on Add as Friend
2. Box with pops up
   confirming you want to
   add him/her
3. Click o...
You are here now at HOME


                                                   For new members, Facebook
                  ...
You are here now at PROFILE


                                                      These Tabs relate to Your stuff




  ...
You are here now at PROFILE




Customize what news is posted on your wall as
well as what news is posted to your friends ...
You are here now at INBOX




Facebook’s internal email system.
Only to other Facebook members




                       ...
You are here now at FRIENDS


                                    Group your friends in logical or
                       ...
Put in a Name for the List




    1.   Click to select
         members of list
         from Friends
    2.   Make sure ...
You can add any of your
    friends to a list you
          created
Allows you to make changes to
        your account
You are here now at SETTINGS




                               You can decide which actions are
                         ...
Facebook – Socializing

•   Update Status
•   Sharing Links, Photos, Video
•   Writing on Walls
•   What Friends are Doing...
You are here now at HOME




                                         Your Friend has Posted a Remark
                    ...
You are here now at HOME




                                      Stuff your friends are
                                ...
This community moves
 and reacts very fast!
You are here now at PROFILE
You are still in your own
  Facebook Account




        But you can view all
        your friend’s profile,
      informa...
Facebook – Building Communities
• Facebook Pages                          • Facebook Groups
   – Similar to Personal Info ...
To create a new page,
           click on Pages




 Click on Facebook Ads
and Pages to get to this
          page
The Name used in the
  Electronic Signature
must match the account
         name
6       1.
                2.
                     Fill in basic information
                     Upload a picture
    2  ...
To create a new Group




Groups your friends     Groups you belong to,
  recently joined       and recently updated




 ...
Once you save, if you
 publish, it goes to your
  wall and your friends
    are notified too




     One major difference...
Etiquette and Suggestions

• Be aware that your Facebook community is a
  real community
• Don’t create fake pages to get ...
Etiquette and Suggestions

• Make sure your privacy settings are correct.
  Set up a limited profile to the public.
• Don’...
Q&A

  hsienhui@nuss.org.sg
ahmadikram@nuss.org.sg
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
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Facebook Talk 4th July (V1)

  1. 1. Basics of Social Media Introduction to Facebook Tong Hsien-Hui Director, Corporate Affairs and New Media
  2. 2. Agenda • What is Online Social Media? • What is Facebook? • Facebook – Build your Presence • Facebook – Socializing • Facebook – Building Communities • Etiquette and Suggestions
  3. 3. What is Online Social Media? • Online community of people, companies, pets and/or anything • Discover, Read, Distribute (News, Information and Content) • Community bonds based on – Shared Social Experience – Shared interests or activities – Reflection of real world network • Consumer Generated Media (CGM) vs Industrial or Traditional Media
  4. 4. What is Online Social Media? Chart Source: Businessweek June 11 2007
  5. 5. What is Online Social Media? Chart Source: Forrester Research Dec 2008
  6. 6. What is Facebook?
  7. 7. What is Facebook? • The largest Online Social Media Platform (200 Million users) • Founded by Mark Zuckerberg, another Harvard Dropout • Allows users to interact by linking up with friends and exchanging news, images, links, videos, etc… • Allows the creation and management of groups and fan pages • Integrated with blogging and microblog sites (like Twitter) • Customized privacy settings • Available in more than 70 languages • Platform for simple MMPORG (Massively MultiPlayer Online Role-playing Games) like Pet Society and Mafia Wars
  8. 8. Who is Facebook? Mark Zuckerberg Dustin Chris Moskovitz Hughes 2003 - 2005 www.facebook.com www.thefacebook.com $200,000
  9. 9. Facebook – Build Your Presence • Signing Up • Fill in Profile Information • Find Friends • Group Friends • Set Privacy Limits
  10. 10. Know Thy Cursor Pointers – No Function Hand – Clickable Link Text – Add Text
  11. 11. http://www.facebook.com Sign up with just an email account That’s all we need to sign up. BUT you need to be above 13 years of age
  12. 12. You need to confirm Using an Audio you are a real human playback being! Either visually or……….
  13. 13. Write only what you want others to see
  14. 14. Edit your Profile And Add New Functions The Famous Facebook Wall. Upload Photo or Update your thoughts, links Edit Profile. to share, photos, videos, Also to add a short etc… blurb about yourself Links to your photo album, videos, groups, etc…
  15. 15. Choosing a Profile Picture HOPELESSLY MISGUIDED BETTER WORSE GOOD BAD
  16. 16. No friends yet, so this column is all advertisements Now to find your friends!
  17. 17. You can search your email account for friends already on Facebook (Gmail, Yahoo, Hotmail) You can look at who Facebook suggests to you as possible friends Or find them by name, email, association, etc…
  18. 18. Change Search Criteria 1. Click on Add as Friend 2. Box with pops up confirming you want to add him/her 3. Click on Add a personal message 4. Box expands to allow you to type a message 5. Click Send Request 6. Type Text in Box for the Security Check You now need to wait for him/her to confirm you as a friend. You will be notified by email once he/she has confirmed you as a friend.
  19. 19. You are here now at HOME For new members, Facebook keeps this box up here Your Personal Status Update These are suggested friends Relates to Friends’ Activities, Not Yours This is news on what your Friends are doing This indicates you have a new notification. You will be notified if there is any important news relating to you
  20. 20. You are here now at PROFILE These Tabs relate to Your stuff List of changes made to your personal profile on Facebook such as change in info, change of status, provide a link, post pictures, etc…. List of Friends
  21. 21. You are here now at PROFILE Customize what news is posted on your wall as well as what news is posted to your friends wall
  22. 22. You are here now at INBOX Facebook’s internal email system. Only to other Facebook members Facebook’s internal messaging system. You can only message with your friends
  23. 23. You are here now at FRIENDS Group your friends in logical or relational clusters Friends who have not accepted your request are also shown as Pending The name of Lists you create will appear here
  24. 24. Put in a Name for the List 1. Click to select members of list from Friends 2. Make sure you Click Create List at the bottom of the box to confirm
  25. 25. You can add any of your friends to a list you created
  26. 26. Allows you to make changes to your account
  27. 27. You are here now at SETTINGS You can decide which actions are emailed to you by Facebook
  28. 28. Facebook – Socializing • Update Status • Sharing Links, Photos, Video • Writing on Walls • What Friends are Doing and Commenting
  29. 29. You are here now at HOME Your Friend has Posted a Remark and uploaded a Picture All Friends You can choose to interact by making a Comment, Liking the post or Sharing it
  30. 30. You are here now at HOME Stuff your friends are doing Just the Group
  31. 31. This community moves and reacts very fast!
  32. 32. You are here now at PROFILE
  33. 33. You are still in your own Facebook Account But you can view all your friend’s profile, information, wall feeds, etc….. Unless they set privacy limits on what you can see.
  34. 34. Facebook – Building Communities • Facebook Pages • Facebook Groups – Similar to Personal Info – Similar to Personal Info – Can generate events – Can generate events – Can link photos, videos, web links – Can link photos, videos, web links – Mini-Feed – Mini-Feed – Indexed on Google – Indexed on Google – Unlimited number of “Fans” – Unlimited number of “Fans” – Unlimited number of Updates to – Unlimited number of Updates to fans fans – Cannot invite friends – Cannot invite friends – Does not show in feed – Does not show in feed
  35. 35. To create a new page, click on Pages Click on Facebook Ads and Pages to get to this page
  36. 36. The Name used in the Electronic Signature must match the account name
  37. 37. 6 1. 2. Fill in basic information Upload a picture 2 3. Add other Admins 4. Write something about the Page 5. Share it by posting it on 3 your profile 6. Add pictures or video 4 or discussion tab 1 7. Add events 7 5
  38. 38. To create a new Group Groups your friends Groups you belong to, recently joined and recently updated Click on Groups
  39. 39. Once you save, if you publish, it goes to your wall and your friends are notified too One major difference is the ability to choose access to the group.
  40. 40. Etiquette and Suggestions • Be aware that your Facebook community is a real community • Don’t create fake pages to get back at someone • Know the difference between the Wall and a Message! • Rejecting a friend request from someone you do not know or may not know is NOT rude.
  41. 41. Etiquette and Suggestions • Make sure your privacy settings are correct. Set up a limited profile to the public. • Don’t tag others in your pictures…it may not be appreciated • Manage the email notifications you get • Be careful what you post…it doesn’t get removed just because you have • Limit the number of intrusive applications you subscribe to
  42. 42. Q&A hsienhui@nuss.org.sg ahmadikram@nuss.org.sg

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