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GET BLOGGING!  Center for  International Private  Enterprise (CIPE)
INTERNET KEY1122334455
JANG NEWS PAPER 7TH SEPTEMBER 1977
THERE ARE 22 MILLION INTERNETUSERS IN PAKISTAN 6% ARE USINGMOBILE DEVICES TO ACCESSINTERNET
INTERNET REVOLUTION
WHAT IS SOCIAL MEDIA?   Social Media is an   internet based   interactive medium of   communication
#1 ACTIVITY ON THE INTERNET
900
NEWSPAPER READERSHIP IN PAKISTAN                                              English                    Urdu             ...
EMERGENCE OF ALTERNATIVE MEDIA        its live – its hot – its instant Its the fastest growing medium for communication
ONLINE IS THE MEDIA FOR TODAY ANDTOMORROW. Online,  social networking and blogging  remains the most popular pastime with...
SOCIAL MEDIA STATS FOR PAKISTAN7 Million Facebook users   1.2 million Linkedin users     1 million Twitter users         7...
WHO IS THE MOST LIKED PERSONFROM PAKISTAN ON FACEBOOK
SEPT 2011 2.8 MILLION FANS – NOVEMBER 2011 32MILLION NOW 39 MILLION
WHICH PAKISTANI INSTITUTION HASTHE TOP PRESENCE ON SOCIALMEDIA?
11,000 VIDEOS – 10 MILLION VIEWS
WHICH IS THE MOST WATCHEDYOUTUBE CHANNEL IN PAKISTAN?
SOCIAL MEDIA IS VIRAL
IS SOCIAL MEDIAREPLACINGTRADITIONAL NEWSSOURCES
RECENT STUDY IN THE UK 28 per cent of journalists say social media is  essential for the job Magazine journalists least ...
 Why  Blog? Challenges before you start. How to find your niche. Challenges as a blogger. Which platform to chose fro...
WHY BLOG?
WHY BLOG?                            Improve                                s                            creativity       ...
CHALLENGES FOR BLOGGERS                        RespectingContinue                              Building           Scheduli...
CONTENT IS THE KING!   Read, liked   Simple yet    and goes       correct      400 words      viral      language         ...
FINDING YOUR NICHEPersonal BloggingCorporate BloggingInformational Blogging
FINDING RELEVANT CONTENT
COMPONENT OF A BLOGPOST Title Body Keywords Pictures Videos Hyperlinks
A SIMPLE TOOL FORCREATING A STORY
WRITING KILLER TITLES #1: Use a Number Your post could use any of the following:       Tips, Ways, Methods, Steps, Temp...
BREAKOUT You have 15 minutes to bring a story. Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking...
DESIGN COUNTShttp://jongordon.com/bloghttp://sethgodin.typepad.com/www.jeffbullas.comhttp://t.co/IuoG4RYhhttp://www.humorc...
WHICH PLATFORM?Blogger   vs WordpressSerious blogging – hostat your domain
Working in GroupsShare Your Ideas ofUsing Social Media
TWITTER HELPS IN Get stakeholders to see your story. Start a conversation. Keep up with sources, find ideas. Find & ca...
THINKPAD! Choose the topic that you wish to cover Name your blog Select a platform Select a theme Add widgets Create...
Success Factors           YOU and Your CommitmentContent:• Short, specific, thought provoking, informationalAppearance:• f...
BASIC SEO-   Keywords-   Title-   SEO tools-   Bold Fonts-   Youtube Videos-   Slideshare-   Effective Backlinking-   Comm...
REACHING OUT TO READERSHIP  Facebook   (join groups, increase friend’s   circle) 900 million  Twitter (use #tags) 100 mi...
hammadlinks@gmail.comhttp://hammadsiddiquiblog.comTwiter: @hammadsHAPPY BLOGGING!
Blogger's Training Session - Islamabad
Blogger's Training Session - Islamabad
Blogger's Training Session - Islamabad
Blogger's Training Session - Islamabad
Blogger's Training Session - Islamabad
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Transcript of "Blogger's Training Session - Islamabad"

  1. 1. GET BLOGGING! Center for International Private Enterprise (CIPE)
  2. 2. INTERNET KEY1122334455
  3. 3. JANG NEWS PAPER 7TH SEPTEMBER 1977
  4. 4. THERE ARE 22 MILLION INTERNETUSERS IN PAKISTAN 6% ARE USINGMOBILE DEVICES TO ACCESSINTERNET
  5. 5. INTERNET REVOLUTION
  6. 6. WHAT IS SOCIAL MEDIA? Social Media is an internet based interactive medium of communication
  7. 7. #1 ACTIVITY ON THE INTERNET
  8. 8. 900
  9. 9. NEWSPAPER READERSHIP IN PAKISTAN English Urdu Nawa-e- Waqt 23% Dawn Jang Express 7% 46% 20% Awaz 10% Ummat 4% The News Khabrain Qaumi Awam 3% Akhbar 15% 3% 5%
  10. 10. EMERGENCE OF ALTERNATIVE MEDIA its live – its hot – its instant Its the fastest growing medium for communication
  11. 11. ONLINE IS THE MEDIA FOR TODAY ANDTOMORROW. Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%. Source: KPMG Report
  12. 12. SOCIAL MEDIA STATS FOR PAKISTAN7 Million Facebook users 1.2 million Linkedin users 1 million Twitter users 7.5 million YouTube users
  13. 13. WHO IS THE MOST LIKED PERSONFROM PAKISTAN ON FACEBOOK
  14. 14. SEPT 2011 2.8 MILLION FANS – NOVEMBER 2011 32MILLION NOW 39 MILLION
  15. 15. WHICH PAKISTANI INSTITUTION HASTHE TOP PRESENCE ON SOCIALMEDIA?
  16. 16. 11,000 VIDEOS – 10 MILLION VIEWS
  17. 17. WHICH IS THE MOST WATCHEDYOUTUBE CHANNEL IN PAKISTAN?
  18. 18. SOCIAL MEDIA IS VIRAL
  19. 19. IS SOCIAL MEDIAREPLACINGTRADITIONAL NEWSSOURCES
  20. 20. RECENT STUDY IN THE UK 28 per cent of journalists say social media is essential for the job Magazine journalists least likely to use social networking sites Fewer journalists believe social media increases productivity Broadcast journalists use social media the most A new study has found that more than a quarter of UK journalists now believe they would be unable to carry out their job without social media websites like Twitter and Facebook.
  21. 21.  Why Blog? Challenges before you start. How to find your niche. Challenges as a blogger. Which platform to chose from (blogger vs wordpress) How to write quality content? Reaching out to readership. Key success factors.
  22. 22. WHY BLOG?
  23. 23. WHY BLOG? Improve s creativity Recognitio Writing n skills Opportunity Opportunity to interact to express with large views community
  24. 24. CHALLENGES FOR BLOGGERS RespectingContinue Building Scheduling reader’s writing Readership comments
  25. 25. CONTENT IS THE KING! Read, liked Simple yet and goes correct 400 words viral language References Personal Professional and touch approach hyperlinks Pictures and videos
  26. 26. FINDING YOUR NICHEPersonal BloggingCorporate BloggingInformational Blogging
  27. 27. FINDING RELEVANT CONTENT
  28. 28. COMPONENT OF A BLOGPOST Title Body Keywords Pictures Videos Hyperlinks
  29. 29. A SIMPLE TOOL FORCREATING A STORY
  30. 30. WRITING KILLER TITLES #1: Use a Number Your post could use any of the following:  Tips, Ways, Methods, Steps, Templates, Rules, Secrets Adjectives: great, expert, clever, fantastic, brilliant, top, best Some Nice Examples:  Ten Easy Ways to Write Faster  Five Simple Steps to Set Up Your Blog in Less Than Two Hours  Five Crazy Videos That Will Make You Laugh Out Loud
  31. 31. BREAKOUT You have 15 minutes to bring a story. Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking, reception etc and bring a story
  32. 32. DESIGN COUNTShttp://jongordon.com/bloghttp://sethgodin.typepad.com/www.jeffbullas.comhttp://t.co/IuoG4RYhhttp://www.humorcarbons.com/http://wisdomfrombooks.com/
  33. 33. WHICH PLATFORM?Blogger vs WordpressSerious blogging – hostat your domain
  34. 34. Working in GroupsShare Your Ideas ofUsing Social Media
  35. 35. TWITTER HELPS IN Get stakeholders to see your story. Start a conversation. Keep up with sources, find ideas. Find & capture reaction. Dig up the past. Help your audience keep track of an ongoing story.
  36. 36. THINKPAD! Choose the topic that you wish to cover Name your blog Select a platform Select a theme Add widgets Create your first post
  37. 37. Success Factors YOU and Your CommitmentContent:• Short, specific, thought provoking, informationalAppearance:• font, color scheme, spellings, grammar, title, picturesProfessionalism:• Facts, references, tags, google alerts, Social media postings, research
  38. 38. BASIC SEO- Keywords- Title- SEO tools- Bold Fonts- Youtube Videos- Slideshare- Effective Backlinking- Commenting on other blogs
  39. 39. REACHING OUT TO READERSHIP  Facebook (join groups, increase friend’s circle) 900 million  Twitter (use #tags) 100 million active users  Google+ over 100 million  Linkedin Groups 140 million users Most traffic comes from facebook  Tagwith keywords  Backlinks  Tweet (and retweet)  Request
  40. 40. hammadlinks@gmail.comhttp://hammadsiddiquiblog.comTwiter: @hammadsHAPPY BLOGGING!
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