30 Tips for Effective      Social Media Marketing         Hammad Siddiqui http://hammadsiddiquiblog.comTwitter http://twit...
“Market for social media management toolsgrow over 100% to $970 million in 2016,from $389 million this year.” – BloombergS...
Companies that are still waiting to enter in theever growing arena of social media will soon find alienated from the rest ...
Social media has changed the way        marketing was done!Follow these tips from Gurus of Social          Media Marketing
Write blog content for your target audience, which is not necessarily yourself.This happens with startups a lot. They blog...
Hashtag-stuffing tweets doesn’t work. A study from Argyle Social shows that(in their sample) tweets with hashtags got 5% f...
Think of marketing as storytelling, and think of your customers as thecharacters. Think about what motivates them. Measure...
Stop talking about yourself if you want more retweets. Want to get moreRTs? Of course you do. They drive traffic to your b...
Use geo-location Twitter searches to identify local prospects to connectwith. In Twitter’s advanced search, you can refine...
Create a Facebook group to stay connected with those you meet atconferences months after the last panel. The new Facebook ...
You don’t need the voice of influencers – you need your brand advocates.Engaging with influencers just for the sake of hav...
Plan your editorial calendar for what ebooks can result from your blogposts. Cranking out content for a company blog each ...
Leverage social search and boost your rankings for target keywords byoffering content (ebooks, webinars, etc.) and having ...
Publishing a blog post on your company blog? Post several tweets of that postand track the success of different times and ...
http://hammadsiddiquiblog.comhttp://twitter.com/hammads Credits for this compilation go to             Hubspot
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Understanding Social Media Marketing | 30 Top Tips | Hammad Siddiqui

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Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.


Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector

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Understanding Social Media Marketing | 30 Top Tips | Hammad Siddiqui

  1. 1. 30 Tips for Effective Social Media Marketing Hammad Siddiqui http://hammadsiddiquiblog.comTwitter http://twitter.com/hammads
  2. 2. “Market for social media management toolsgrow over 100% to $970 million in 2016,from $389 million this year.” – BloombergShift in the trends is evident and marketersneed to understand this to remain in themarket!
  3. 3. Companies that are still waiting to enter in theever growing arena of social media will soon find alienated from the rest of the corporate sector I AM SURE YOU DO NOT WANT TO BE IN THAT LEAGUE!
  4. 4. Social media has changed the way marketing was done!Follow these tips from Gurus of Social Media Marketing
  5. 5. Write blog content for your target audience, which is not necessarily yourself.This happens with startups a lot. They blog about being entrepreneurs, which isgreat – if your target audience is entrepreneurs. Blog about the things that yourcommunity wants to know about.If you’re going to use social media for customer service, mirror your hours ofoperation on Twitter to the hours of operation you have for your support team.Measure social media ROI by analyzing how it performs compared to moreestablished channels or advertising methods. It’s not comparing apples-to-appleswhen it comes to cost, but you can compare the quality of traffic they drive toyour website.Mobile check-in deals aren’t just for restaurants and bars. See how one medicalpractice creatively offered a special to his tech-savvy patients for checking in.It’s something any small business marketer can learn from.
  6. 6. Hashtag-stuffing tweets doesn’t work. A study from Argyle Social shows that(in their sample) tweets with hashtags got 5% fewer click-throughs than thosewithout hashtags.If you follow more people than are following you, you could harm yourTwitter account’s SEO potential. Search engines “trust” those with moreTwitter influence, and following many more people than follow you isn’talways an indicator of that.Building an online community? Show your power users that you appreciatetheir contributions. Do this by asking them for feedback, offering prizes andgiveaways, and actually saying "thank you" for their interactions, mentions,and good content.
  7. 7. Think of marketing as storytelling, and think of your customers as thecharacters. Think about what motivates them. Measure what patterns thedisplay. Let their actions, wants, and needs drive the story.Depressing tweets, vague tweets, tweets about your weight loss – and ofcourse, our favorite, the humblebrag - these are all messages that arebetter kept to yourself. A little personality is fun. But for the most part, stayprofessional and positive.What does your social media strategy really need? It needs to answersimple questions. Who am I speaking to? What do they want from me online?How will this strategy evolve? It’s not tools or tactics or having the perfectdefinition for either one. It comes down to these basic ideas that are all abouttying social media to your businesses needs.
  8. 8. Stop talking about yourself if you want more retweets. Want to get moreRTs? Of course you do. They drive traffic to your blog posts, can boost SEO,and connect you with with more followers. According to Social Media ScientistDan Zarrella’s latest research, tweets with self-reference get fewer retweetsthan those with other information. So be relevant, share good information, anddon’t make it about yourself.The medium isn’t the message. Remember that Twitter, Facebook, orwhatever platform you’re using isn’t the strategy; it’s a tool to distribute yourmessage.Choose to measure social media metrics that tell you how you’re doingbased on why you’re doing social media in the first place. This will requireyou to step back and think about why you are tweeting, or why you have aFacebook Page. Is it because you want sales? Then measure conversion rates. Isit for market research? Then monitor trending topics.
  9. 9. Use geo-location Twitter searches to identify local prospects to connectwith. In Twitter’s advanced search, you can refine your search by keywordand location.Use social media data to find your key influencers, outline your mediaplan, and develop your messaging. By listening to customer conversationson social media, companies can learn a lot of information about theircompetitors and industries that will help them better craft their marketingprograms.Blog about the problems your product or service solves – not about the productor service. No one cares about you (yet.) Everyone cares about their ownproblems and if your product or service can help.
  10. 10. Create a Facebook group to stay connected with those you meet atconferences months after the last panel. The new Facebook groups aren’tthe old “I lost my cell phone number” most people have been invited to atsome point. New groups allow you to email content, use collaborative groupdocs similar to Google Docs (perfect for sharing Twitter usernames or othercontact information), and message the whole group at the same time.Consider the timing of your social media posts – time of day, time of week,and time of year. If youre posting to your Facebook Page in the mornings butyour audience isn’t looking until after office hours, your updates are lost in themix. If you work for a seasonal brand (think snowboards), how do you need tobetter tailor your content during the summer vs. the “on-season?”
  11. 11. You don’t need the voice of influencers – you need your brand advocates.Engaging with influencers just for the sake of having someone with 100,000Twitter followers talk or blog about your product isn’t useful because theyaren’t invested in your product. Your brand’s existing advocates are. Aninfluencer might get you quick buzz, but your brand advocates offer longevity.Have a common name? Use checkusernames.com to test personal brandmonikers that will work for your social media handles and domain. It’slikely that DanTaylor.com is already taken, but you can check to see whatvariations are available so you can create a cohesive personal brand across allsocial networks.
  12. 12. Plan your editorial calendar for what ebooks can result from your blogposts. Cranking out content for a company blog each day isn’t easy, but if youapproach your content creation strategically, you can do it in a way that scalesfor your business.If you’re going to tell people to “like” your company on Facebook, havesomething of value waiting there for them. Give them a reason why theyshould “like” you.If your company makes a mistake on social media – think rogue tweets –step out and own up to the mistake. Don’t pull any tricks and pretend youwere hacked.Use social media contests as an opportunity to learn more about yourcustomers. Ask them how they heard about your promotion to get a sense ofwhat channels people use to learn more about your brand.
  13. 13. Leverage social search and boost your rankings for target keywords byoffering content (ebooks, webinars, etc.) and having community memberspay with a tweet. Use hashtags.org to find hashtags that matter to youraudience and work them into your pay with a tweet offering to tap intoprospective community members on the web.Include social sharing and follow buttons on your site, your blog, and inyour emails. Use this how-to guide to learn how you can create them for allthe major social media networks.It seems obvious, but an often disregarded quality of great communityand social media managers is great social skills. Tact and discernment go along way.
  14. 14. Publishing a blog post on your company blog? Post several tweets of that postand track the success of different times and keywords for your followers.Here are three universal content blueprints to include in your company’s blogs:offer a new opinion, create a killer list, or teach your customers how to dosomething.How frequently you blog does count. Businesses that blog daily generate 5times more traffic than those that post only weekly or daily.
  15. 15. http://hammadsiddiquiblog.comhttp://twitter.com/hammads Credits for this compilation go to Hubspot
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