Group ExerciseBuild the image of “ your vision”How is the organization seen by your members?How is the organization seen by your non-member customers?
WHAT DO WE OFFER?What are the products andservices that drive andposition our organization?3Mission Statement Does the MSdifferentiate theorganization from other? Does it describe to anoutsider the value of theorganization? Do all programs, benefitsand services fit withinthe MS? Does your MS answerthese Q?WHODO WE SERVE?Who are our members?Who do we serve?WHO ARE WE?What is ourorganization?Why does ourorganization exist?
4Members expect to receive “Value”• Value for the members is not only the sum, but thesynergetic benefits obtained by the membersbecause they are getting together• VALUE:– Perception and reality;– Different things for different people;– What is the VALUE that you are offering to members?• Members’ level of satisfaction is related to good will(reputation, credibility and visibility)
Recruitment - Involvement• Which are the mainreasons to join yourorganizations?• Which are the mainreasons to get involved(be active) in yourorganizations?5
6SELF-ACTUALISATION= self-development needs,to prove potential to growESTEEM= respect, appreciation,public reputation and recognitionSOCIAL BELONGING= beliefs, social groups belongingSAFETY=safety and security needsPHYSIOLOGICAL=Basic needsNEEDS PYRAMIDNEEDS PYRAMID - OUR MEMBERS- OUR MEMBERS*(Abraham Maslow, Motivation and Personality, NY, Harper & Row, 1954)