Traditional PR Strategies <br />Don’t forget social-media might not reach everyone!<br />
The Customer is Always Right!<br />“A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.<br />
Final Thoughts<br />Whatever you do…“Be Seen. Be Heard. Be You.” - HS<br />Good Luck!<br />
Works Cited/Delicious<br />Bernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc. <br />Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc.<br />Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc.<br />http://www.delicious.com/heidisheppard<br />
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