Social Media And You: Marketing Towards a Successful Start-Up
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Social Media And You: Marketing Towards a Successful Start-Up

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Social-Media Marketing Guide for Start-Up's.

Social-Media Marketing Guide for Start-Up's.

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Social Media And You: Marketing Towards a Successful Start-Up Social Media And You: Marketing Towards a Successful Start-Up Presentation Transcript

  • Social-Media and You: Marketing Towards a Successful Start-UpBy: Heidi A. Sheppard
  • Relationship Strategy
    “Social-Media is like a cocktail party.”
    • Go to the party and engage in good conversation.
    • Don’t drink too much and scream “Everyone buy my product!” before getting to know them.
    • Listen more than you speak.
    • Make friends because you want a lasting relationship, not for something tangible in return.
    David Meerman Scott.
    Author of “The New Rules of Marketing and PR”
  • Energize, Support, and Embrace.
    Groundswell by Li and Bernoff
    • Integrate your customers. Use their help and ideas to design your product or make your brand more successful!
    • Find your most enthusiastic customers and “supercharge” their word of mouth power!
    • Set up tools to help your customers support each other!
  • Target Audience
    • Male/Female
    • Age group
    • Location
    • Similar interests
    • How they use the Internet and social-media
    Knowing this information can save you time and money!
  • The Competition
    “Don’t be scared of the competition. Embrace it!”
    • Make friends with them
    • Learn from them
    • Share ideas
    Remember to stay ahead of the game… and be yourself!
    Professor Julie Frechette
    Social-Media and Marketing
    Clark University
  • The Client: Professional Photographer Kelli Ruggere
    Business: TailChaser Photography
  • Now on Facebook and Twitter
    /TailChaserPhotography
    @TailChaserKR
  • Social-Media Recommendations
  • Traditional PR Strategies
    Don’t forget social-media might not reach everyone!
  • The Customer is Always Right!
    “A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.
  • Final Thoughts
    Whatever you do…“Be Seen. Be Heard. Be You.” - HS
    Good Luck!
  • Works Cited/Delicious
    Bernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc.
    Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc.
    Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc.
    http://www.delicious.com/heidisheppard