Social-Media and You: Marketing Towards a Successful Start-UpBy: Heidi A. Sheppard<br />
Relationship Strategy<br />“Social-Media is like a cocktail party.”<br /><ul><li> Go to the party and engage in good conve...
 Don’t drink too much and scream “Everyone buy my product!” before getting to know them.
 Listen more than you speak.
 Make friends because you want a lasting relationship, not for something tangible in return.</li></ul>David Meerman Scott....
Energize, Support, and Embrace.<br />     Groundswell by Li and Bernoff<br /><ul><li> Integrate your customers. Use their ...
 Find your most enthusiastic customers and “supercharge” their word of mouth power!
 Set up tools to help your customers support each other!</li></li></ul><li>		Target Audience<br /><ul><li> Male/Female
 Age group
 Location
 Similar interests
 How they use the Internet and social-media</li></ul>Knowing this information can save you time and money!<br />
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Social Media And You: Marketing Towards a Successful Start-Up

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Social-Media Marketing Guide for Start-Up's.

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Social Media And You: Marketing Towards a Successful Start-Up

  1. 1. Social-Media and You: Marketing Towards a Successful Start-UpBy: Heidi A. Sheppard<br />
  2. 2. Relationship Strategy<br />“Social-Media is like a cocktail party.”<br /><ul><li> Go to the party and engage in good conversation.
  3. 3. Don’t drink too much and scream “Everyone buy my product!” before getting to know them.
  4. 4. Listen more than you speak.
  5. 5. Make friends because you want a lasting relationship, not for something tangible in return.</li></ul>David Meerman Scott.<br />Author of “The New Rules of Marketing and PR”<br />
  6. 6. Energize, Support, and Embrace.<br /> Groundswell by Li and Bernoff<br /><ul><li> Integrate your customers. Use their help and ideas to design your product or make your brand more successful!
  7. 7. Find your most enthusiastic customers and “supercharge” their word of mouth power!
  8. 8. Set up tools to help your customers support each other!</li></li></ul><li> Target Audience<br /><ul><li> Male/Female
  9. 9. Age group
  10. 10. Location
  11. 11. Similar interests
  12. 12. How they use the Internet and social-media</li></ul>Knowing this information can save you time and money!<br />
  13. 13. The Competition<br />“Don’t be scared of the competition. Embrace it!”<br /><ul><li> Make friends with them
  14. 14. Learn from them
  15. 15. Share ideas</li></ul>Remember to stay ahead of the game… and be yourself!<br />Professor Julie Frechette<br />Social-Media and Marketing<br />Clark University<br />
  16. 16. The Client: Professional Photographer Kelli Ruggere<br />Business: TailChaser Photography<br />
  17. 17. Now on Facebook and Twitter<br />/TailChaserPhotography<br />@TailChaserKR<br />
  18. 18. Social-Media Recommendations<br />
  19. 19. Traditional PR Strategies <br />Don’t forget social-media might not reach everyone!<br />
  20. 20. The Customer is Always Right!<br />“A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.<br />
  21. 21. Final Thoughts<br />Whatever you do…“Be Seen. Be Heard. Be You.” - HS<br />Good Luck!<br />
  22. 22. Works Cited/Delicious<br />Bernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc. <br />Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc.<br />Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc.<br />http://www.delicious.com/heidisheppard<br />
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