Social Media And You: Marketing Towards a Successful Start-Up
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Social-Media Marketing Guide for Start-Up's.

Social-Media Marketing Guide for Start-Up's.

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Social Media And You: Marketing Towards a Successful Start-Up Presentation Transcript

  • 1. Social-Media and You: Marketing Towards a Successful Start-UpBy: Heidi A. Sheppard
  • 2. Relationship Strategy
    “Social-Media is like a cocktail party.”
    • Go to the party and engage in good conversation.
    • 3. Don’t drink too much and scream “Everyone buy my product!” before getting to know them.
    • 4. Listen more than you speak.
    • 5. Make friends because you want a lasting relationship, not for something tangible in return.
    David Meerman Scott.
    Author of “The New Rules of Marketing and PR”
  • 6. Energize, Support, and Embrace.
    Groundswell by Li and Bernoff
    • Integrate your customers. Use their help and ideas to design your product or make your brand more successful!
    • 7. Find your most enthusiastic customers and “supercharge” their word of mouth power!
    • 8. Set up tools to help your customers support each other!
  • Target Audience
    • Male/Female
    • 9. Age group
    • 10. Location
    • 11. Similar interests
    • 12. How they use the Internet and social-media
    Knowing this information can save you time and money!
  • 13. The Competition
    “Don’t be scared of the competition. Embrace it!”
    • Make friends with them
    • 14. Learn from them
    • 15. Share ideas
    Remember to stay ahead of the game… and be yourself!
    Professor Julie Frechette
    Social-Media and Marketing
    Clark University
  • 16. The Client: Professional Photographer Kelli Ruggere
    Business: TailChaser Photography
  • 17. Now on Facebook and Twitter
    /TailChaserPhotography
    @TailChaserKR
  • 18. Social-Media Recommendations
  • 19. Traditional PR Strategies
    Don’t forget social-media might not reach everyone!
  • 20. The Customer is Always Right!
    “A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.
  • 21. Final Thoughts
    Whatever you do…“Be Seen. Be Heard. Be You.” - HS
    Good Luck!
  • 22. Works Cited/Delicious
    Bernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc.
    Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc.
    Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc.
    http://www.delicious.com/heidisheppard