Welcome to the 2013 B2B Lead Generation Report! It’s no secret that B2B marketing is undergoing dramatic change. Marketing professionals are under immense pressure to deliver results and justify significant program and headcount investments. The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in! We received over 800 responses and are excited to share the results with you. We hope you will find this report an interesting read that contains the critical data points and trends to inform your 2013 marketing plans, campaigns and budget allocations. Thanks to everyone who participated in the survey!
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