This is a great interactive slide to discuss what goes into a “brand”. What does the audience think is the brand? Just the logo? The name? Is there a difference between the brand of a product and a company brand?
Interactive – reactions to brands
Interactive – who are these people? Is there a “brand” attached to their persona?
Brand is not just about the resume and the application.. It’s how you carry yourself, what you can do to impress. Interactive – have students give examples of what is good/not so good.
Include selling points in your resume. Quantify/Qualify statements. Give an example of how to quantify. Example: Received top quality service award 3 months in a row because of client comments submitted regarding customer service received
Interactive – Have students stand up and present their 30-second commercial (only for 1 hr or greater presentations). Provide feedback. Give an example of a 30-second commercial for yourself.
![Go Jobing | Jobing.com Building Your Personal Brand Holly Schor [email_address] Karen Austin [email_address]](https://image.slidesharecdn.com/buildingyourpersonalbrand-careerexpo-091104103313-phpapp01/85/building-your-personal-brand-jobing-career-servicesoutplacingcom-1-320.jpg)
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)