Building Your Personal Brand  - Jobing Career Services/Outplacing.com
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Building Your Personal Brand - Jobing Career Services/Outplacing.com

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  • Full Name Full Name Comment goes here.
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  • This is a great interactive slide to discuss what goes into a “brand”. What does the audience think is the brand? Just the logo? The name? Is there a difference between the brand of a product and a company brand?
  • Interactive – reactions to brands
  • Interactive – who are these people? Is there a “brand” attached to their persona?
  • Brand is not just about the resume and the application.. It’s how you carry yourself, what you can do to impress. Interactive – have students give examples of what is good/not so good.
  • Include selling points in your resume. Quantify/Qualify statements. Give an example of how to quantify. Example: Received top quality service award 3 months in a row because of client comments submitted regarding customer service received
  • Interactive – Have students stand up and present their 30-second commercial (only for 1 hr or greater presentations). Provide feedback. Give an example of a 30-second commercial for yourself.
  • In 2007 time named You the Person of the Year

Building Your Personal Brand - Jobing Career Services/Outplacing.com Presentation Transcript

  • 1. Go Jobing | Jobing.com Building Your Personal Brand Holly Schor [email_address] Karen Austin [email_address]
  • 2. Agenda
    • What is a Brand?
    • Your Personal Brand
    • Personal Brand Inventory
    • Building a Strong Personal Brand
    • Your Personal Brand & Social Media
    • Personal Brand Review
  • 3. What is a Brand?
    • Name, Logo, Visual Elements/Symbols
    • Perceived Quality
      • Your perception of the brand
  • 4. Brands We Know
    • Why do we buy certain brands?
    • Competitive Advantage
      • Do you have a different perception of the brands? Loyalty?
      • What is the risk of buying a certain brand versus another?
      • Strong Brand = Strong $ales
  • 5. How do you feel about a particular brand?
  • 6. Your Personal Brand
    • So… you’re not Coke… what is in your brand?
    • Your personal brand is a combination of:
      • YOU/your attitude, personality, skills, experience, etc.
      • + YOUR PACKAGING
        • including your personal presence, your bio, networking skills, a cover letter, resume, interview skills
      • + YOUR SOCIAL MEDIA PRESENCE
        • facebook, twitter, Linkedin profiles
        • Online Job Board study in 2008 showed 22% of employers had searched for online profiles of their candidates and used them to influence their decisions, compared with 11% in 2006, with an additional 9% indicating that they planned to do so in the future.
  • 7. Personal Brand Inventory
    • Attitude
      • How do you approach…
    • Personality
      • How would peers (really) describe you?
    • Skills
      • What are you most frequently relied on to do or produce?
    • Experience
      • What is your perceived level of expertise?
    • Appearance
      • Would your last employer use you as an example of how to present oneself professionally?
    • Visit: Google, Twitter, Linkedin & facebook
  • 8. Building a Strong Personal Brand
    • Attitude is everything
      • Class, manners – Why they matter
      • Generation X and Y
      • Opportunity v. expectations – The value of being positive
    • Value adds
      • Internships, apprenticeships, volunteering
      • Who you know… networking, professional associations
      • Work experience
  • 9. Building a Strong Personal Brand
    • Know the needs of others
      • Research is key
    • Why should an employer hire you or Why would someone want to do business with you?
      • What’s in for them?
      • Givers Gain Philosophy
    • Network Appropriately
      • Take cards ONLY from people that are relevant to you
      • Think before connecting people
  • 10. Your 30-Second Commercial
    • Your 30-Second Commercial
      • Who are you?
      • What qualities do you bring to the table?
      • This is what I want to do?
  • 11. Market Your Brand
    • Make contact with the people through:
      • Personal introductions
        • Linkedin, facebook, twitter
      • Phone
      • Email
    • Keep track of contacts
    • Be respectful of peoples time
    • Unsolicited Recommendations
    • Remember when…
      • Receiving mail was exciting
      • There is power in a handwritten note
  • 12. Web 2.o & Branding Go Jobing | Jobing.com
  • 13. Don’ts
    • Cyberstalk; contacts, clients, ex-girlfriends
    • Use it as traditional media/marketing
      • Spam
      • Fail to achieve buy in
      • Quality, not quantity
    • Be afraid to engage
    Go Jobing | Jobing.com
  • 14. Your Brand & Social Media
    • Cisco Fatty Twitter
      • Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
    • facebook Firings
  • 15. What Message Does this Send?
  • 16. Social Media Is Great!
    • The lines of business and personal are blurred, crossed, don’t exist anymore?
    • Just be smart when using it
      • Do we need to know everything your doing?
    • Know your audience
      • Are you connected with people you work with?
      • People you would like to work with?
      • Clients?
      • Your mom?
  • 17. Respond to and Answer Questions Go Jobing | Jobing.com
  • 18. Ask Questions Go Jobing | Jobing.com
  • 19. Your Brand
    • So… you’re not Coke… what is in your brand?
      • How do people perceive me?
    • Your personal brand is a combination of:
      • YOU/your attitude, personality, skills, experience, etc.
      • + YOUR PACKAGING
        • including your personal presence, your bio, networking skills, a cover letter, resume, interview skills
      • + YOUR SOCIAL MEDIA PRESENCE
        • facebook, twitter, Linkedin
  • 20. Final Thoughts
    • Take control of your brand.
      • Attitude, good or bad, is everything!
      • Create or React
    • Perception is reality
    • Givers Gain
    • Understand the needs of others
    • Be Organized
      • Send thank you notes
        • and thank you tweets
        • and thank you comments on facebook
        • Write recommendations on Linkedin
    • Social Media is Great!
      • Know your audience
  • 21. Questions?
    • Thank you!
      • Holly Schor, [email_address]
      • Karen Austin, [email_address]