Online Forums And Community Building For Automation Alley Social Media Boot Camp 03 25 09

Personal and business score card

Are you, your family, your friends & your business…?

?

Healthy Balanced At Risk Welcoming Growing + or - Reputation + or - Attitude What 3 things are you doing to make it GREAT?

Definitions

Social Media

Web 2.0

Viral Marketing

Conversations / communications online

Spread like wildfire / 2 people tell 2 people

Digital / Interactive services

What do YOU do online?

Where you surf depends on what you need

Connecting for many reasons

Offline hobbies, clubs and associations

Online open networks

Private online communities

Micro-communities

Individual needs for information, education, entertainment, goods and services

And the list goes on

Some examples

So… what is YOUR purpose/mission?

Do you have an elevator pitch?

What do you want people to do?

How do you measure success?

Tell me 3 GREAT things

What are your pain points? $$$ Poor customer service How to connect with NextGen Limited resources Losing customers Growth © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 06/08/09

Using the 8 C’s to improve your community

How do you do it now?

How will you do it in the future?

Calendaring

Events – people need to know time, place venue, logistics.

Communications

Format?

Quantity?

Quality?

Frequency of delivery?

All these need to be user-defined and interactive.

Collaboration

Harness the creativity, passion and brain power of your members.

Content

How made?

Displayed?

The medium is the message!

Commerce

DVDs & video.

Online giving.

Philanthropy.

Flowers.

Group buying.

Connection

Rules and filters for different types of users (visitors, members, Board, etc.)

Community

Offline and online community defines your group’s unique culture.

Call to action

Why is your org great? (Say it in 30 seconds or less)

What do you want them to do next?

So what?

Over 90% of Americans are online in some way.

250 million people are participating in some type of online social network. That’s 57% of all online users.

35 billion text messages are sent each month.

100 million videos online. 83% of all users have seen a video online.

4 million articles and 200 million blogs online.

1.5 million residents of online worlds.

Does web 2.0 matter?

It depends!

Who is your audience?

What is the best way to reach them?

Does use of technology create or solve problems?

Breaking through

Americans are exposed to about 3000 advertising messages/day.

Corporations spend $620 billion yearly to get us to buy products.

What’s the best way to connect? Different people need different methods. And many require more than one method! Text msg Internet Print Phone Mail Posters & Flyers Email

Changing how community is built

Build a community right for ME!

Make it simple and personal

Have information always accessible

Keep individuals/small groups connected throughout the week

Facilitate group-to-group , group-to-member and member-to-member communication and collaboration

Are your customers / members thinking about you ?

“Touch points” build community Traditional Interactive

Awareness

Visibility

How do I find you, your business and join in your community?

Understanding

Mission

People

Purpose

Service

Welcoming

Call to Action

Participation

Joining

Buying

Tell others

Blog

Add Value

Great product, service or content

WIIFM – What is in it for me?

Client

Repeat buyer $

Satisfied

Endorse

Recommend

Maximizing your touch points Interactive RSVPs, Feedback & surveys Event & Volunteer Matching Custom weekly email Audio and Video Podcasting Cell phone text messaging Viral Marketing “ tell 2 friends”

So… does web 2.0 matter? It’s not about this… It’s about this…

Create a Facebook group page, check out Twitter , and Second Life but do not stop there… Fix your current website , print and electronic communications and make your “touch points” great! Be a mentor, volunteer, help energize Michigan. We can do it together as a team!