CircleBuilder presentation at the NY Venture Summit June 17, 2009

2 CircleBuilder’s Business Model • We provide Software as a Service (SaaS) for faith-based organizations (first market) – private online communities engagement engine and outreach management • Multiple revenue sources with built in distribution channels – FREE service (Private FaceBook & Evite meets Google and Yahoo groups for faith) – SUBSCRIPTION (brand & db integration, online giving, podcast, texting) – Value-add Revenue Services (e-commerce, affiliate, group buying, local ads) • Free service launched in November 2008 and gaining adoption. Subscription service launched April 2009 (we own over to 1000 faith based URL’s for every major religion, denomination and many ethnic groups, plus other markets health, education, entertainment, sports) – CircleBuilder.com, CatholicBuilder.com, ChristianBuilder.com, MissionaryBuilder.com, JewishBuilder.com © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

3 Success Building Faith Communities PlanitJewish.com CircleBuilder.com 1. Eight years of progressive growth 1. Exec Team has IPO, faith & tech 2. Cash flow positive as a nonprofit experience 3. 3,600+ orgs across North America 2. Four virtual offices 4. 150K+ events annually 3. Ruby on Rails code / mySQL 5. 10K+ volunteer matched annually 4. Advisors – “blessed introductions” © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

4 Faith = Huge & Untapped Online Market • $8.6 billion in religious products1 • 1,800,000 nonprofits according to the IRS2 – 3.6 million churches worldwide over 500,000 in the USA – 125,000 churches 100 – 999 members3 – 5,000 new churches “planted” annually • 50 million US Evangelicals4 – Fastest growing religious movement Sources: 1Packaged Facts, 2003 2 irs.gov 3 InfoUSA 4 University of Akron, OH © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

5 US Churches: Struggling but Relevant • “Americans are more likely to fully trust people from their place of worship” than anywhere else1 • 89.2% have faith-based ties2 • 33% are “unchurched”3 • 1 in 4 Protestant youth leave the church4 • Donations are down 30% due to the economy • 52.4% are members of religious organizations5 • More people turning to houses of worship in bad times6 Sources: 1 “The Social Capital Community Benchmark Study,” Kennedy School of Government at Harvard University 2 Association of Statisticians of American Religious Bodies, 2000 3 Barna Research 4 “American Piety in the 21st Century,” Baylor Institute for Studies of Religion, 2006 5 Lifeway Research, Summer 2007 6 Wall Street Journal “Bad Times Draw Bigger Crowds to Church” 12-14-08 © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

7 CircleBuilder’s Advantages Outreach and Branding Analytics Integration and to existing sites Reporting and services Personalized Customer controls own social network by member, small that can connect to groups and events other networks © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

8 Competitive Advantages • CircleBuilder is complimentary to each sector and company • Seamless transactions move data between CB and 3rd parties • ChMS companies could become sales and distribution partners Integrates Analytics Connects Broad Free or to Existing Website and Online Revenue Moderated with Other Spiritual Subscription Website Builder Reporting Donations Sharing Content Networks Tools CircleBuilder Both Member Mgmt Subscription Church Mgmt Subscription Social Networking Both © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

9 Distribution and Go-To-Market Strategy Customers & Resellers • Assemblies of God (12,500 US churches) • Externally Focused Network (7000+ churches) • Gospel Music Channel (150K+ subscribers) • Youth with a Mission (50K worldwide missionaries) • Q Place (formerly Neighborhood Bible Study) (10K/wk home bible study groups) • Liturgical Publications (3500 Catholic churches) • First revenue Q4 ’08 © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

10 A Branded Experience for Users • Integrated “mash up” with existing site • No confusion (“Is this our church’s site?”) • Single sign-on for subscribing churches www.welovecentral.com Sign in © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

11 Maximizing Your Touch Points Viral Marketing “tell 2 friends” Audio and Video Interactive RSVPs, Podcasting Feedback & surveys Event & Volunteer Custom weekly email Matching Cell phone text messaging © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

13 Income Statement / Sales Projections Projections ($M) 2009 2010 2011 2012 2013 Free Package 1,250 6,020 15,691 30,409 51,141 Subscribers (average asp $300/ month) 99% 285 1,476 3,852 7,416 14,841 Custom 1% 3 15 39 75 150 Revenues $0.12 $1.5 $4.9 $10.9 $21.4 Cost of Sales $0.06 $0.4 $1.2 $2.5 $5.1 Gross Margin $0.06 $1.1 $3.7 $8.3 $16.3 Operating Exp $0.6 $1.4 $2.4 $3.4 $4.1 Net Income (+ int income less taxes) ($0.5) ($0.3) $1.3 $4.0 $9.2 © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

14 CircleBuilder’s Next Steps 1. RAISE $$$ • Bridge of $500K (Closed May 22, 2009) • $2.5 - $5MM Preferred Series A in Q4 2009 to Q1 2010 2. PUSH ADOPTION • Convert free to subscription 3. CAREFUL USE OF $$$ • Marketing via targeted ads, conferences and grassroots PR • Code / API Development • Key hires (CTO, Biz Dev, QA, Support) © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

CircleBuilder presentation at the NY Venture Summit June 17, 2009

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