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CircleBuilder - Howard Brown\'s  presentation at The Society Of Church Consultants  / Great Commission Network -  Best Practices In Social Media for Churches and Ministries 11-09-10
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CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission Network - Best Practices In Social Media for Churches and Ministries 11-09-10

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Howard Brown presented "Social Media - the Good, the Bad and the Crazy" at the Society for Church Consulting and Great Commission Network Conference on the campus of Indiana Wesleyan …

Howard Brown presented "Social Media - the Good, the Bad and the Crazy" at the Society for Church Consulting and Great Commission Network Conference on the campus of Indiana Wesleyan University in Marion, Indiana - November 9, 2010

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  • 1. Social Media Best Practices “The Good, the Bad and the Crazy” © 2006-2010, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Howard Brown CEO, CircleBuilder Software, LLC
  • 2. 2© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 3. 3© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 The largest social network in the world is? 1.) Twitter 2.) Facebook 3.) LinkedIN 4.) None of the above
  • 4. 4© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 The Largest Social Network is? • Christianity – est 2.6 billion / 5 million churches worldwide • Islam – est 1.8 billion – fastest growing religion via birthrates • Hinduism – est 1.3 billion
  • 5. Definitions
  • 6. 6© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Social Media Web 2.0 Viral Marketing Digital / Interactive services Spread like wildfire / 2 people tell 2 people Conversations / communications onlineDigital
  • 7. 7© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Digital communications - everywhere • Email • Texting • IM • VOIP • Community • Commerce • Content • Blogging • Intranets • Mobile Apps • Audio • Video • Chat • Discussion • Surveys • Gaming • Contests • Education • Navigation • Coupons
  • 8. 8© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 The Modern Day Marketplace • Digital Communications are Vital to the Church today and in the future • Resources and strategy must be developed in order to reach core committed and unchurched – Over 600 million on Facebook for connecting, photo sharing, conversing, game playing and much more – Just under 200 million using Twitter for broadcast – Over 100 million using LinkedIN to connect for business – 250 million logging into YouTube to watch a video – 6.1 Trillion SMS Text Messages sent in 2010 – 100 million playing Farmville, Mafia Wars, Call of Duty…
  • 9. 9© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 9 Mobile and Smart phones are the wave of the today and the future
  • 10. 10© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 11. 11© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Who is your audience? Core committedCore committed Next GenNext Gen SeniorSenior VisitorVisitor SeekerSeeker 11© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 12. 12© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Church communications • Americans are exposed to about 3000 advertising messages/day. • Corporations spend $620 billion yearly to get us to buy products. How can youcompete? 12© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 13. 13© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Pain points – growing a church? 13© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 14. 14© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 What’s the best way to connect? Text msg Internet Print Phone Mail Posters & Flyers Email Different people need different methods. And many require more than one method!
  • 15. 15© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 TraditionalTraditional “Touch points” build community InteractiveInteractive
  • 16. 16© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Maximizing Your Touch Points Interactive RSVPs, Feedback & surveys Interactive RSVPs, Feedback & surveys Event & Volunteer Matching Event & Volunteer Matching Custom weekly emailCustom weekly email Audio and Video Podcasting Audio and Video Podcasting Cell phone text messaging Cell phone text messaging Viral Marketing “tell 2 friends” Viral Marketing “tell 2 friends”
  • 17. 17© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 17 Awareness • Visibility • How do I find your church and join in your community? Understanding • Church • Mission • People • Purpose Action • Participation • Joining • Come grow • Invite friends • Small Groups • Ministries Caring • Addiction • Counseling • Salt and Light • Celebration • Good deeds • Prayer Serving • Disciples of Christ • Service • Volunteer • Giving Touch Point Ministry © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 18. 18© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 19. 19© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 20. 20© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 21. Billions of Websites
  • 22. 22© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 23. 23© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 24. 24© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 25. 25© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 26. 26© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 27. 27© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 28. 28© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 29. The Social Network
  • 30. 30© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 31. 31© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 32. 32© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 33. 33© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 34. 34© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 35. 35© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 36. 36© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 37. 37© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 38. 38© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 39. 39© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 40. 40© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 41. 41© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 42. 42© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 43. Blogs
  • 44. 44© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 45. 45© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 46. 46© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 47. 47© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 48. Communities
  • 49. 49© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 50. 50© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 51. 51© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 52. 52© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 53. 53© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 54. 54© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 55. 55© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 55 Online kingdom – “church space” Sign inSign in • www.CircleBuilder.com • Integrated “mash up” with existing site • Social Media Connect via FB, Twitter... • Single sign-on for subscribing churches www.welovecentral.com
  • 56. SMS / Texting
  • 57. 57© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 58. 58© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 59. 59© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 60. 60© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 61. 61© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 62. 62© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 63. 63© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 64. 64© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 65. 65© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 66. 66© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 67. 67© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 68. Audio / Video
  • 69. 69© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 70. 70© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 71. 71© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 72. 72© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 73. 73© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 74. 74© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 75. 75© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 76. Gaming
  • 77. 77© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 78. 78© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 79. 79© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 80. Giving
  • 81. 81© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 82. 82© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 83. 83© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 84. 84© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 85. 85© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 86. Crazy
  • 87. 87© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 88. 88© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 89. 89© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 90. 90© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 91. 91© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 92. 92© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 93. 93© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 94. 94© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 95. 95© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Research and Plan a social media strategy featuring digital communications Look at other churches and ministries. Copy them. Contact them. Ask the flock what they want. Please create a community at www.circlebuilder.com and let us know how we can help. Share best and worst practices with us
  • 96. 96© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 How will you measure success?
  • 97. 97© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Good news needs to be told… It’s not all about this… It is still about this…
  • 98. 98© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Be BlessedBe Blessed AndAnd Be ConnectedBe Connected
  • 99. CircleBuilder Software LLCCircleBuilder Software LLC © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 Howard Brown Co-Founder and CEO howard@circlebuilder.com 248-770-3191 Howard Brown Co-Founder and CEO howard@circlebuilder.com 248-770-3191 www.circlebuilder.com