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CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission Network - Best Practices In Social Media for Churches and Ministries 11-09-10

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Howard Brown presented "Social Media - the Good, the Bad and the Crazy" at the Society for Church Consulting and Great Commission Network Conference on the campus of Indiana Wesleyan ...

Howard Brown presented "Social Media - the Good, the Bad and the Crazy" at the Society for Church Consulting and Great Commission Network Conference on the campus of Indiana Wesleyan University in Marion, Indiana - November 9, 2010

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CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission Network - Best Practices In Social Media for Churches and Ministries 11-09-10 Presentation Transcript

  • 1. Social Media Best Practices “The Good, the Bad and the Crazy” Howard Brown CEO, CircleBuilder Software, LLC © 2006-2010, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 2. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 2
  • 3. The largest social network in the world is? 1.) Twitter 2.) Facebook 3.) LinkedIN 4.) None of the above © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 3
  • 4. The Largest Social Network is? • Christianity – est 2.6 billion / 5 million churches worldwide • Islam – est 1.8 billion – fastest growing religion via birthrates • Hinduism – est 1.3 billion © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 4
  • 5. Definitions
  • 6. Social Digital / Interactive Media services Spread like wildfire / 2 people tell 2 Web 2.0 people Conversations / Viral communications onlineDigital Marketing © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 6
  • 7. Digital communications - everywhere • Email • Audio • Texting • Video • IM • Chat • VOIP • Discussion • Community • Surveys • Commerce • Gaming • Content • Contests • Blogging • Education • Intranets • Navigation • Mobile Apps • Coupons © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 7
  • 8. The Modern Day Marketplace • Digital Communications are Vital to the Church today and in the future • Resources and strategy must be developed in order to reach core committed and unchurched – Over 600 million on Facebook for connecting, photo sharing, conversing, game playing and much more – Just under 200 million using Twitter for broadcast – Over 100 million using LinkedIN to connect for business – 250 million logging into YouTube to watch a video – 6.1 Trillion SMS Text Messages sent in 2010 – 100 million playing Farmville, Mafia Wars, Call of Duty… © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 8
  • 9. Mobile and Smart phones are the wave of the today and the future © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 9 9
  • 10. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 10
  • 11. Who is your audience? Core committed Seeker Senior Visitor Next Gen © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 11
  • 12. Church communications • Americans are exposed to about 3000 advertising messages/day. • Corporations spend $620 billion yearly to get us to buy products. How can you comp e te? © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 12
  • 13. Pain points – growing a church? © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 13
  • 14. What’s the best way to connect? Different people need Internet different methods. Print Phone Text msg And many Mail Email require more Posters & Flyers than one method! © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 14
  • 15. “Touch points” build community Traditional Interactive © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 15
  • 16. Maximizing Your Touch Points Viral Marketing “tell 2 friends” Audio and Video Interactive RSVPs, Feedback & surveys Podcasting Event & Volunteer Custom weekly email Matching Cell phone text messaging © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 16
  • 17. 17 Touch Point Ministry Awareness Understanding Caring Action Serving • Visibility • Church • Addiction • Participation • Disciples of • How do I find • Mission • Counseling • Joining Christ your church • People • Salt and • Come grow • Service and join in • Purpose Light • Invite friends • Volunteer your • Celebration • Giving community? • Small Groups • Good deeds • Ministries • Prayer © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 17 © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
  • 18. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 18
  • 19. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 19
  • 20. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 20
  • 21. Billions of Websites
  • 22. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 22
  • 23. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 23
  • 24. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 24
  • 25. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 25
  • 26. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 26
  • 27. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 27
  • 28. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 28
  • 29. The Social Network
  • 30. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 30
  • 31. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 31
  • 32. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 32
  • 33. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 33
  • 34. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 34
  • 35. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 35
  • 36. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 36
  • 37. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 37
  • 38. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 38
  • 39. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 39
  • 40. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 40
  • 41. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 41
  • 42. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 42
  • 43. Blogs
  • 44. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 44
  • 45. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 45
  • 46. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 46
  • 47. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 47
  • 48. Communities
  • 49. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 49
  • 50. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 50
  • 51. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 51
  • 52. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 52
  • 53. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 53
  • 54. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 54
  • 55. 55 Online kingdom – “church space” • www.CircleBuilder.com • Integrated “mash up” with existing site • Social Media Connect via FB, Twitter... • Single sign-on for subscribing churches www.welovecentral.com Sign in © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 55
  • 56. SMS / Texting
  • 57. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 57
  • 58. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 58
  • 59. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 59
  • 60. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 60
  • 61. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 61
  • 62. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 62
  • 63. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 63
  • 64. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 64
  • 65. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 65
  • 66. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 66
  • 67. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 67
  • 68. Audio / Video
  • 69. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 69
  • 70. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 70
  • 71. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 71
  • 72. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 72
  • 73. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 73
  • 74. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 74
  • 75. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 75
  • 76. Gaming
  • 77. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 77
  • 78. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 78
  • 79. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 79
  • 80. Giving
  • 81. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 81
  • 82. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 82
  • 83. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 83
  • 84. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 84
  • 85. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 85
  • 86. Crazy
  • 87. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 87
  • 88. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 88
  • 89. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 89
  • 90. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 90
  • 91. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 91
  • 92. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 92
  • 93. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 93
  • 94. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 94
  • 95. Research and Plan a social media strategy featuring digital communications Look at other churches and ministries. Copy them. Contact them. Ask the flock what they want. Please create a community at www.circlebuilder.com and let us know how we can help. Share best and worst practices with us © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 95
  • 96. How will you measure success? © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 96
  • 97. Good news needs to be told… It’s not all about this… It is still about this… © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 97
  • 98. Be Blessed And Be Connected © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 98
  • 99. Howard Brown Co-Founder and CEO howard@circlebuilder.com 248-770-3191 CircleBuilder Software LLC www.circlebuilder.com © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010