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Internal communications

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Internal communication practices at the example of Azercell.

Internal communication practices at the example of Azercell.

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    Internal communications Internal communications Presentation Transcript

    • INTERNAL COMMUNICATION
      FROM THE MONOLOGE TO THE DIALOGE
      Prepared by Ziba Mustafayeva
    • INTERNAL COMMUNICATION DEVELOPMENT HISTORY
      OD Internal Communication
      Staff number: 622
      Account Management &
      Internal Communication
      Staff number: 345
      2008
      HR Account Management
      Staff number: 199
      2003
      2000
      As the scope of HR/ Organizational Development started to grow, Internal Communication transferred from merely HR communication into Organization-wide Communication
    • 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
    • STRATEGIC COMMUNICATION & RELATIONS TO ORGANIZATIONAL DEVELOPMENT
      Strategic Communication Agenda:
      Targets and projects
      implementation status,
      main achievements
      Directions,
      Key priorities &
      company goals
      Division targets,
      prioritized projects
      Year end results
      Performance
      Appraisal
      Targets
      deployment
      Performance
      reviews
      Strategic Planning
      Workshop
      Strategy Planning & Performance Management timeline
    • STRATEGIC COMMUNICATIONMEDIUM
      CEO messages
      Internal magazine
      Video-messages
      Presentations
      Infoday
      Intranet
      Q&A sessions
    • STRATEGIC COMMUNICATION BENEFITS
      WHAT ARE WE ABLE TO GAIN?
      Employees know company vision and business goals
      See direct alignment between their individual targets & company goals
      Show high commitment in going extra mile to achieve desired business results
      and finally
      ARE ENGAGED
    • 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
    • EMPLOYER BRANDING
      Employee
      Engagement
      Recruitment
      Orientation &
      Induction
      Corporate
      Culture
      Retention
      Style of
      Management
      Employer
      Brand
      Reward &
      Recognition
      Communication
      Values
      Leadership
      Competencies
      Working
      Environment
      Measurement
      Performance &
      Development
    • CORPORATE CULTURE
      Values Competition:
      1
      Design
      Values
      Competencies
      GOOD brand
      Cross-functional
      cooperation
      Meeting management
      Email etiquette
      Dress code
      Day celebration
      2
      Branding
      Employee
      Movies
      3
      Delivery
      CODE OF CONDUCT
      4
      Maintenance
    • CORPORATE CULTURE
      • WHAT REALLY CHANGE EMPLOYEE BEHAVIOR?
      Employees are 9 times more likely
      to support change if they hear it from
      line manager compared to company
      newsletters
      - TJ Larkin Communicating Big Change
      Source: Towers Perin & Tom Lee
      What we do:
      Coordination meetings
      Time-out sessions
      Cross-functional networking
      Team-briefings
    • EMPLOYEE ENGAGEMENT
      Involve:
      Recognize:
      5 & 10 years working
      employees awarding
      Forumin Intranet
      Message box
      Enjoy together:
      New Year staff event
      Department dinners
      Employee Performances
      • Build Communities:
      Football
    • 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
    • EMPLOYEE RESEARCHES
      Commitment &Satisfaction Surveys:
      • Employee Commitment Survey
      • Internal Customer Satisfaction Survey
      Opinion Surveys:
      • Coordination meetings
      • Strategy perception
      • Post-event surveys
      • Various Intranet polls
      External Perception Research:
      • Employer Brand research
      30.11.2010
    • RELATIONSHIP HIERARCHY
      Our goal
      Advocacy
      Loyalty
      Satisfaction
      Transaction
      Trust
      Familiarity
    • Employees attribute their loyalty not to money, but to two other factors:
      - feeling that they belong
      - feeling that they are part of a mission bigger than their jobs