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Internal communications

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Internal communication practices at the example of Azercell.

Internal communication practices at the example of Azercell.

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Internal communications Internal communications Presentation Transcript

  • INTERNAL COMMUNICATION
    FROM THE MONOLOGE TO THE DIALOGE
    Prepared by Ziba Mustafayeva
  • INTERNAL COMMUNICATION DEVELOPMENT HISTORY
    OD Internal Communication
    Staff number: 622
    Account Management &
    Internal Communication
    Staff number: 345
    2008
    HR Account Management
    Staff number: 199
    2003
    2000
    As the scope of HR/ Organizational Development started to grow, Internal Communication transferred from merely HR communication into Organization-wide Communication
  • 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
  • STRATEGIC COMMUNICATION & RELATIONS TO ORGANIZATIONAL DEVELOPMENT
    Strategic Communication Agenda:
    Targets and projects
    implementation status,
    main achievements
    Directions,
    Key priorities &
    company goals
    Division targets,
    prioritized projects
    Year end results
    Performance
    Appraisal
    Targets
    deployment
    Performance
    reviews
    Strategic Planning
    Workshop
    Strategy Planning & Performance Management timeline
  • STRATEGIC COMMUNICATIONMEDIUM
    CEO messages
    Internal magazine
    Video-messages
    Presentations
    Infoday
    Intranet
    Q&A sessions
  • STRATEGIC COMMUNICATION BENEFITS
    WHAT ARE WE ABLE TO GAIN?
    Employees know company vision and business goals
    See direct alignment between their individual targets & company goals
    Show high commitment in going extra mile to achieve desired business results
    and finally
    ARE ENGAGED
  • 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
  • EMPLOYER BRANDING
    Employee
    Engagement
    Recruitment
    Orientation &
    Induction
    Corporate
    Culture
    Retention
    Style of
    Management
    Employer
    Brand
    Reward &
    Recognition
    Communication
    Values
    Leadership
    Competencies
    Working
    Environment
    Measurement
    Performance &
    Development
  • CORPORATE CULTURE
    Values Competition:
    1
    Design
    Values
    Competencies
    GOOD brand
    Cross-functional
    cooperation
    Meeting management
    Email etiquette
    Dress code
    Day celebration
    2
    Branding
    Employee
    Movies
    3
    Delivery
    CODE OF CONDUCT
    4
    Maintenance
  • CORPORATE CULTURE
    • WHAT REALLY CHANGE EMPLOYEE BEHAVIOR?
    Employees are 9 times more likely
    to support change if they hear it from
    line manager compared to company
    newsletters
    - TJ Larkin Communicating Big Change
    Source: Towers Perin & Tom Lee
    What we do:
    Coordination meetings
    Time-out sessions
    Cross-functional networking
    Team-briefings
  • EMPLOYEE ENGAGEMENT
    Involve:
    Recognize:
    5 & 10 years working
    employees awarding
    Forumin Intranet
    Message box
    Enjoy together:
    New Year staff event
    Department dinners
    Employee Performances
    • Build Communities:
    Football
  • 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
  • EMPLOYEE RESEARCHES
    Commitment &Satisfaction Surveys:
    • Employee Commitment Survey
    • Internal Customer Satisfaction Survey
    Opinion Surveys:
    • Coordination meetings
    • Strategy perception
    • Post-event surveys
    • Various Intranet polls
    External Perception Research:
    • Employer Brand research
    30.11.2010
  • RELATIONSHIP HIERARCHY
    Our goal
    Advocacy
    Loyalty
    Satisfaction
    Transaction
    Trust
    Familiarity
  • Employees attribute their loyalty not to money, but to two other factors:
    - feeling that they belong
    - feeling that they are part of a mission bigger than their jobs