User engagement at the Guardian - some developments, March 2012

User engagement at- DONA 29 March 2012

Digital first – June 2011● Half our readers now read the paper in the evening: they get their breaking news from our website or on mobile● Digital first strategy to target growth in digital audiences, revenues and engagement, while maximising revenues in print● Resources moved from print and reinvested in digital growth areas, and that there would also be investment in new brand marketing● ...February 2012 ABC digital audit: Guardian has 4 million daily average unique browsers for the first time

Open journalism "Open journalism is journalism which is fully knitted into the web of information that exists in the world today. It links to it; sifts and filters it; collaborates with it and generally uses the ability of anyone to publish and share material to give a better account of the world." - Alan Rusbridger, editor-in-chief

10 principles of open journalism- Alan Rusbridger:● It encourages participation. It invites and/or allows a response● It is not an inert, "us" or "them", form of publishing● It encourages others to initiate debate, publish material or make suggestions. We can follow, as well as lead. We can involve others in the pre-publication processes● It helps form communities of joint interest around subjects, issues or individuals● It is open to the web and is part of it. It links to, and collaborates with, other material (including services) on the web● It aggregates and/or curates the work of others● It recognises that journalists are not the only voices of authority, expertise and interest● It aspires to achieve, and reflect, diversity as well as promoting shared values● It recognises that publishing can be the beginning of the journalistic process rather than the end● It is transparent and open to challenge – including correction, clarification and addition

Open launch: Three little pigs advert

Reality check "Comments are an essential ingredient to Reality Check. Ive had an incredibly high quality of feedback from readers, often steering the line of inquiry or changing the conclusions we reach in the verdict. It feels like a genuinely open way of reporting. The response has been very positive. I regularly get readers defending my conclusions/methods from any criticisms. - Polly Curtis

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Open newslist

transatlantico I think the rolling blog is an excellent body of work. For those of us who want to update a couple of times a day its invaluable. I find the links to other reporting and editorials useful, and I think the visuals and graphs are a huge plus.

Contact @hrwaldram hannah.waldram[at]guardian.co.uk hrwaldram.co.uk

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User engagement at the Guardian - some developments, March 2012

by Hannah Waldram

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