Marketing Superstar

476 views

Published on

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
476
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Welcome to the new performance management process or PM 2 point oh
  • Marketing Superstar

    1. 1. Training & Organizational Development
    2. 2. Unexpected Rules That Ring the Cash Register
    3. 3. How to Become a Marketing Superstar Define marketing and marketing superstars Identify the top rules to get and keep customers Assess current marketing state and potential improvements by leadership Examine how using the top rules will lead to business success 3 General Learning Topic
    4. 4. How to Become a Marketing Superstar Make the cash register ring, ring… 4 General Learning Topic
    5. 5. How to Become a Marketing Superstar  Profitable identification, attraction, getting, and keeping of good customers.  Sales is a Getting activity, as well as a Keeping activity.  Every job function is a part of the marketing definition. 5 General Learning Topic
    6. 6. How to Become a Marketing Superstar Epicenter of organization All departments’ leaders  Strong Customer-First Attitude  Daily Awareness Job exists to get/keep customers 6 General Learning Topic
    7. 7. How to Become a Marketing Superstar  Time listening and selling  100x more important than meetings/reports  Sell, sell, sell 7 General Learning Topic
    8. 8. How to Become a Marketing Superstar Hire those who value customer Authority to use best judgment Invest in constant training Do what others won’t/don’t/can’t/aren’t 8 General Learning Topic
    9. 9. How to Become a Marketing Superstar  Reward good work by telling others/buying more  Fund paychecks and lunch breaks  Customers fire employees everyday  Termination result of lost customers/negative word of mouth 9 General Learning Topic
    10. 10. How to Become a Marketing Superstar Love it and live it Managing alone = mediocrity Understand its value Not loving guarantee for lackluster performance 10 General Learning Topic
    11. 11. How to Become a Marketing Superstar  Sales is a marketing responsibility  Marketing shows sales where to walk/arms to sell  Sales management ensures salespeople walk  Hire salespeople who run 11 General Learning Topic
    12. 12. How to Become a Marketing Superstar How to pre-plan calls How to ask questions How to listen to answers 12 General Learning Topic
    13. 13. How to Become a Marketing Superstar  Experience business as the customer  Read advertising  Ask what others think  Call your 800 number  What’s your experience?  Find solutions 13 General Learning Topic
    14. 14. How to Become a Marketing Superstar  Continued success  Growth in revenue and profits  Adapt to change and opportunity  Inordinately influence society and their industries 14 General Learning Topic
    15. 15. How to Become a Marketing Superstar Thank you for completing the Marketing Superstar Training Module! Please follow the instructions in your email to complete the quiz. 15 General Learning Topic

    ×