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Social media has moved from nascent to mainstream, yet recruiting organisations are not fully leveraging digital innovation. Most organisations are posting jobs to Twitter, Facebook and LinkedIn, but that on its own isn’t social engagement; it is just using different platforms for publicising open positions. In many cases, it is because recruiting organisations either are unsure how to use new technologies effectively or are fearful of exploring unfamiliar territory. Regardless of reason, the world has changed, and recruiting strategies need to evolve with it. Coveted talent is no longer perusing the Sunday classifieds or simply clicking on job boards to learn about companies and job vacancies. Instead, they’re bombarded with information about people, processes and places, wherever they are, using the device in their hand, making it increasingly challenging for organisations to differentiate and stand out as an employer of choice.
Successful recruiters need to shift their mindset from thinking about recruiting from a publishing perspective – posting job openings on a job board, career site or social network – to being marketers, including having a content creation and search strategy that delivers a rich, immersive experience candidates can experience on social channels and through search engines