Talent communities – what are communities, how to build them and what is their value


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What Talent Networks and Communities are, how to build them, what are the opportunities moving forward, and how to leverage and maintain them.

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Talent communities – what are communities, how to build them and what is their value

  1. 1. Presented by: Lucian Tarnowski - Founder &CEOA guide to Talent Engagementin a changing worldWhat are communities, how to build them andwhat is their value?
  2. 2. TopicsArthur Tarnowski & Vocational Education
  3. 3. TopicsOur mission: Democratize professional education
  4. 4. The Enterprise Talent Engagement Platform
  5. 5. Web 2.0 - Communication is nowMultilogue
  6. 6. Stop the noise!
  7. 7. SEOYou’re spending $$s to get people to yourcareers site
  8. 8. 8What happens when visitors reach your site?Limited choicesLots of information BUT
  9. 9. Most organisations only broadcast
  10. 10. People are exposed up to 3000 Ads everyday
  11. 11. The most effective way to engage talent:Leverage learning content=Communities naturally form aroundshared interests or purpose.
  12. 12. Communities: The original form of SocialLearning
  13. 13. People learn through discussion – Social learning
  14. 14. Organisations can now join the conversation
  15. 15. EMPLOYER OF CHOICEBuild relationships at scale through engagement
  16. 16. VSNetworks Communities
  17. 17. Create communities with 3 easy steps
  18. 18. Identify your Talent
  19. 19. Improve Candidate Experience withcommunity invitations
  20. 20. The Invitation Landing PageJoin the DeloitteTalent Community
  21. 21. Invite Talent in many ways
  22. 22. Think about Candidate Experience
  23. 23. Add value and nurture your community
  24. 24. Community Management: Host. Participate.Care.
  25. 25. Appreciate and reward your communities
  26. 26. Talent attracts Talent
  27. 27. Become a Talent Organisation
  28. 28. Join the DeloitteTalent CommunityThe Learning StreamLearning stream onlyhas content thatmember chooses tolearn for professionaldevelopmentMembers followtopics, people andcompanies
  29. 29. The Organization ProfileJoin the DeloitteTalent Community
  30. 30. Talent community tools
  31. 31. UnknownTalentKnownTalentTalentLeadQualifiedLeadCandidateNew Hire /EmployeeAlumniHigh Value Engagement LoopRecycle Recycle Redeploy Rehire53% of the talent that makes it through the apply processindicates having a prior relationship with the organization.Source: Talent Board - Candidate Experience 201280/20 rule applies. Talent has no knowledge of youridentity, relevance to them, or an informed perspective.Talent Engagement Lifecycle
  32. 32. Unknown Talent Known Talent Talent Lead High Value LoopGoals • GainAwareness• Inform• Inform• Influence• EstablishRelationship• Socially Assess• Influence• Keep Informed• Develop• SupportActivities • Post to Topics• SEO• SEM• ReferralMarketing• Post to Wall• Post to Group• Direct Message• Mentor• EstablishOffline Link• Post to GroupOutcome • IncreasedAwareness asRelevant/Desired Employer• ImprovedMapping ofPotentialWorkforce• Identification ofHighlyRelevant/Desired Talent• EngagedRelevant TalentPool Availablefor DeploymentTalent Engagement Lifecycle
  33. 33. 93% OF SOCIAL MEDIA USERS BELIEVE ACOMPANY SHOULD HAVE A PRESENCE IN SOCIALMEDIA!Companies should NOT treat social media as anotherchannel for broadcasting CRAP!85% OF SOCIAL MEDIA USERS EXPECT ACOMPANY WITH A PRESENCE IN SOCIAL MEDIATO INTERACT!Interact rather than broadcast
  34. 34. The BraveNewTalent difference
  35. 35. Lucian TarnowskiFounder & CEO, BraveNewTalentUK T: (+44) 207 570 7481E: Lucian@BraveNewTalent.comTwitter: @LucianT
  36. 36. 1. Understand who you want to interact with. (Segment)2. Understand what you want them to do. (User Journey)• Scenario you want to play out -> actions a usercompletes to do so -> motivations to act as desired3. Clearly design/articulate how they will derive ongoing valueby engaging with you. (Value Proposition)4. Recruit your voice. (Actors)5. Map a content strategy. (Content Drives Discussions)6. Recognize and reward desired activity (Engage)Moving Forward