Social Recruitment by Deloitte - Lennart Sloof

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In this session Lennart Sloof will present Deloitte’s relatively new website on which social media is fully integrated, the applicant tracking system is seamlessly connected to content, and where a blog is connected to other blogs with similar topics and relevant vacancies. Every single movement is being measured Google Analytics. And the content marketing strategy is the engine of the website and Deloitte’s intertwined social strategy. Facts& figures over the past 3 years will be shares and you will hear about the failures and key leanings.

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  • Is deze visual er ook mét achtergrond?
  • Is deze visual er ook mét achtergrond?
  • Deze gewoon goedzetten. Misschien ook netjes bron er bij.
  • Social Recruitment by Deloitte - Lennart Sloof

    1. 1. © 2012 Deloitte The NetherlandsDeloitteFrom Social Recruitment to Social Business
    2. 2. © 2010 Deloitte Touche TohmatsuBroadcastingRepeat until it sticks
    3. 3. © 2010 Deloitte Touche Tohmatsu
    4. 4. © 2010 Deloitte Touche Tohmatsu
    5. 5. © 2012 Deloitte The Netherlands© 2010 Deloitte Touche Tohmatsu
    6. 6. © 2012 Deloitte The Netherlands© 2010 Deloitte Touche Tohmatsu
    7. 7. © 2012 Deloitte The NetherlandsRecruitment = Marketing + Relationship Management
    8. 8. © 2012 Deloitte The Netherlands
    9. 9. © 2012 Deloitte The Netherlands
    10. 10. © 2012 Deloitte The Netherlands
    11. 11. © 2010 Deloitte Touche Tohmatsu
    12. 12. © 2010 Deloitte Touche Tohmatsu
    13. 13. © 2010 Deloitte Touche Tohmatsu
    14. 14. © 2010 Deloitte Touche Tohmatsu
    15. 15. © 2010 Deloitte Touche Tohmatsu
    16. 16. © 2010 Deloitte Touche Tohmatsu
    17. 17. © 2010 Deloitte Touche Tohmatsu
    18. 18. © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
    19. 19. © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
    20. 20. © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
    21. 21. © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
    22. 22. © 2012 Deloitte The Netherlands
    23. 23. © 2012 Deloitte The Netherlands© 2012 Deloitte The NetherlandsEvidence?
    24. 24. © 2010 Deloitte Touche Tohmatsu
    25. 25. © 2012 Deloitte The Netherlands
    26. 26. www.werkenbijdeloitte.nl
    27. 27. © 2012 Deloitte The NetherlandsCustomer Journey
    28. 28. © 2012 Deloitte The NetherlandsCustomer Journey
    29. 29. © 2012 Deloitte The NetherlandsSource of succes?
    30. 30. © 2012 Deloitte The NetherlandsCustomer Journey
    31. 31. © 2012 Deloitte The Netherlands
    32. 32. © 2012 Deloitte The Netherlands544,031visits2min14sec31.5%returningvisits
    33. 33. © 2012 Deloitte The Netherlands19,7525,679 supported socialconversions(2,6% of totalconversions)25,720 socialvisits(4.7% of totalvisits)
    34. 34. © 2012 Deloitte The Netherlands
    35. 35. © 2012 Deloitte The NetherlandsWerkenbijdeloitte.nl – applications
    36. 36. © 2012 Deloitte The Netherlands
    37. 37. © 2012 Deloitte The Netherlands139,835visits1min05sec27.83%returningvisits
    38. 38. © 2012 Deloitte The Netherlands
    39. 39. © 2012 Deloitte The Netherlands
    40. 40. © 2012 Deloitte The Netherlands
    41. 41. © 2012 Deloitte The NetherlandsCustomer touchpoints
    42. 42. © 2012 Deloitte The Netherlands-2,0004,0006,0008,00010,00012,000Cost per hireFY09FY10FY11FY12FY13
    43. 43. © 2012 Deloitte The NetherlandsYear New Hiresin headcountCost per Hire%0 (2008) 1250 1001 670 712 965 523 900 354 860 38
    44. 44. © 2012 Deloitte The NetherlandsCost efficientInnovative imageReduced time-to-hireLower ratio applications / hire
    45. 45. © 2012 Deloitte The NetherlandsStop thinking TOOLS
    46. 46. © 2012 Deloitte The Netherlands
    47. 47. © 2012 Deloitte The Netherlands
    48. 48. © 2012 Deloitte The Netherlands
    49. 49. © 2012 Deloitte The Netherlands
    50. 50. Social Sharing=Caring
    51. 51. © 2012 Deloitte The Netherlands© 2010 Deloitte Touche Tohmatsu
    52. 52. Your personal (online) networks contain:• Family• Friends• Acquaintances• (former-)Colleagues• Classmates• Clients• Peers with equal background
    53. 53. © 2010 Deloitte Touche Tohmatsu54
    54. 54. © 2012 Deloitte The Netherlands
    55. 55. © 2012 Deloitte The Netherlands3 essential elements in the use of social media as a business toolContentPeopleToolsTime
    56. 56. © 2012 Deloitte The NetherlandsEssential steps in the use of social media as a business toolSocial media as a business toolStep 1 –Personal profileStep 2 –NetworkStep 3 –Content collection& creationStep 4 –ContentdistributionStep 5 –Engage indialogue

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