Social Recruitment by Deloitte - Lennart Sloof
 

Social Recruitment by Deloitte - Lennart Sloof

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In this session Lennart Sloof will present Deloitte’s relatively new website on which social media is fully integrated, the applicant tracking system is seamlessly connected to content, and where a ...

In this session Lennart Sloof will present Deloitte’s relatively new website on which social media is fully integrated, the applicant tracking system is seamlessly connected to content, and where a blog is connected to other blogs with similar topics and relevant vacancies. Every single movement is being measured Google Analytics. And the content marketing strategy is the engine of the website and Deloitte’s intertwined social strategy. Facts& figures over the past 3 years will be shares and you will hear about the failures and key leanings.

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Social Recruitment by Deloitte - Lennart Sloof Social Recruitment by Deloitte - Lennart Sloof Presentation Transcript

  • © 2012 Deloitte The NetherlandsDeloitteFrom Social Recruitment to Social Business
  • © 2010 Deloitte Touche TohmatsuBroadcastingRepeat until it sticks
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2012 Deloitte The Netherlands© 2010 Deloitte Touche Tohmatsu
  • © 2012 Deloitte The Netherlands© 2010 Deloitte Touche Tohmatsu
  • © 2012 Deloitte The NetherlandsRecruitment = Marketing + Relationship Management
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu
  • © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
  • © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
  • © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
  • © 2010 Deloitte Touche Tohmatsu< Hier komt de footer. Pas aan in de masterslide >
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands© 2012 Deloitte The NetherlandsEvidence?
  • © 2010 Deloitte Touche Tohmatsu
  • © 2012 Deloitte The Netherlands
  • www.werkenbijdeloitte.nl
  • © 2012 Deloitte The NetherlandsCustomer Journey
  • © 2012 Deloitte The NetherlandsCustomer Journey
  • © 2012 Deloitte The NetherlandsSource of succes?
  • © 2012 Deloitte The NetherlandsCustomer Journey
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands544,031visits2min14sec31.5%returningvisits
  • © 2012 Deloitte The Netherlands19,7525,679 supported socialconversions(2,6% of totalconversions)25,720 socialvisits(4.7% of totalvisits)
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The NetherlandsWerkenbijdeloitte.nl – applications
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands139,835visits1min05sec27.83%returningvisits
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The NetherlandsCustomer touchpoints
  • © 2012 Deloitte The Netherlands-2,0004,0006,0008,00010,00012,000Cost per hireFY09FY10FY11FY12FY13
  • © 2012 Deloitte The NetherlandsYear New Hiresin headcountCost per Hire%0 (2008) 1250 1001 670 712 965 523 900 354 860 38
  • © 2012 Deloitte The NetherlandsCost efficientInnovative imageReduced time-to-hireLower ratio applications / hire
  • © 2012 Deloitte The NetherlandsStop thinking TOOLS
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands
  • Social Sharing=Caring
  • © 2012 Deloitte The Netherlands© 2010 Deloitte Touche Tohmatsu
  • Your personal (online) networks contain:• Family• Friends• Acquaintances• (former-)Colleagues• Classmates• Clients• Peers with equal background
  • © 2010 Deloitte Touche Tohmatsu54
  • © 2012 Deloitte The Netherlands
  • © 2012 Deloitte The Netherlands3 essential elements in the use of social media as a business toolContentPeopleToolsTime
  • © 2012 Deloitte The NetherlandsEssential steps in the use of social media as a business toolSocial media as a business toolStep 1 –Personal profileStep 2 –NetworkStep 3 –Content collection& creationStep 4 –ContentdistributionStep 5 –Engage indialogue