The first theme is the need for ever larger amounts of data, delivered in ever shorter amounts of time. Or as we call it: Big Data. Real-time.
Source: Nielsen Group http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/Source: http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Customer intimacy as a competitive advantage means working with your customers more closely than the competition to build value and loyalty. To develop customer intimacy, you need to move from being merely valued by your customers… …to actively engaging with customers such that customers drive your value. In order tobuild this intimate customer relationship, you have to work and collaborate closely with not only your customers, but also with all players in your business network. John Chambers of Cisco once remarked that only 1 of 5 people that he needs to influence to drive success for Cisco actually has a Cisco employee badge.None of us operate in a vacuum, we all need to more easily engage, connect and coordinate with others who are important to our success.SAP delivers capabilities that help you tap into “the network” – that is, to Collaborate Better –with customers, suppliers, partners, and more. With SAP, our customers build a collaborative business network using, for example, mobility technologies that deliver on device functionality and pre-packaged software applications that enable smaller organizations to connect more easily to the business networks of large companies. First, SAP has the business strategy and solutions that help you to more easily engage customers through a mobile device. For example, Casino – a French retail chain Casino is improving customer relations with SAP software, aiming to ensure consistent customer communications across all channels. The application M-Casino - which is designed for the mobile Internet - is part of the concept and will bring product suggestions and product evaluations directly to customers´ cell phones. With the SAP solution, Casino France wants to address customers of its some 100 giant "hypermarkets," 350 supermarkets and 2,000 convenience shops ("supérette") more precisely and coherently, based on consistent data. Thanks to the new SAP tool, Groupe Casino is moving toward customer intimacy. Customers can now "contact us anytime, with any device, anywhere, and vice versa," said Stephane Bout, CIO of Groupe Casino. M-Casino enables customers to figure out shop hours, find maps of the locations, collect bonus points, load shopping lists compiled on the Internet, or scan barcodes in order to avoid standing in line at the checkout. "This application is more than just a personal shopping assistant," said SAP manager Scott Flathers. "We help Casino to get even closer to its customers." A prime example of how collaborating more closely with customers builds customer intimacy. SAP also allows companies of all sizes to connect and engage in the business – from R&D to packaging, distribution, and shipping to the end consumer by delivering small business solutions which are pre-integrated to SAP solutions.
Talking of choices and new delivery models - "Customers today wantchoicesin how they scope, configure, and deploy business software." Peter Russo from PiereeAudoinAnd they are looking for an integrated solution: „Nowwhencompaniesthinkaboutimplementing an application, theyreallywanttoimplement an integratedsolution“Henry D. Morris, Senior VicePresidentof Worldwide Software and Services, IDC. “Statistics state that up to 70% of IT projects run late, over-budget, or do not meet planned goals…Consequently, implementation risk is a critical factor…”From “Introducing Packaged Solutions” by Michael KrigsmanThese challenges are addressed by Rapid Deployment Solutions: a package of Software,Content (SAP bestpractices, templatesandtoolsmakesolutionadoptioneasier),Enablement (Guides andeducational material speed end useradoption),andService (Fixed scopeandpriceprovidesmaximumpredictabilityandlowersrisk)What is the value of this package:PredictabilityImplementations is a matter of days/weeksClearpricing, scope, timelines and outcomesIntegrationOut-of-the-box Integration for individual startandgrowthoptionstoextendexisiting IT landscapeImmediate andfuture IT andbusinessprocesseslandscapeintegrityChoiceModular packages to meet specific business needs and allow individual adoption paths and various deployment options These Rapid Deployment Solutions are available for an increasing number of HR features and functions – if you want to know more, please visit us at our booth.
SAP - David Ludlow
HR Technology - What the Future HoldsDavid Ludlow, Group Vice PresidentSAP HCM Solutions