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Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
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Online Talent Communication: Match the candidates if you can! Antoine Lhosmot

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From the corporate career website to social and professional networks, candidates today have a cross-channel behavior online when the discover a potential employer. Discover where they go and for …

From the corporate career website to social and professional networks, candidates today have a cross-channel behavior online when the discover a potential employer. Discover where they go and for which purpose thanks to Potentialpark 2013 research.
- Why is the corporate career website still the main source of informations for graduates?
- What are the main frustrations in online applications and how can we solve them?
- Why are candidates going on Facebook, Twitter, LinkedIn? Who are the best-in-class?
- Mobile recruitment: are you too late already or is it still time for pioneers?

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  • 1. Antoine LhosmotAmsterdan,Friday 21 June 2013Online Talent Communication 2013Match the candidates if you can!
  • 2. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 2Our research field periods2,527 Online career presences globally694 Career Websites421 Presences on Social Media121 Mobile Career Websites and Apps
  • 3. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 3Our research field periods242Features26,874RespondentsAudits in the fall – Panels in the spring
  • 4. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 4OTaC – Online Talent CommunicationCareerWebsitesSocial MediaOnlineApplicationsOTaCOnline TalentCommunicationMobileCommunicationChannelsSolutionsTEWeBTop Employer WebBenchmarkS-ComSocial MediaCommunicationAPOLLOApplying Online andLoving ItM-ComMobileCommunicationEditionsUSA, Europe, Asia, UK, France, Germany, Poland
  • 5. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5Agenda1 New multichannel rules of the game2 Applying Online and Loving It3 How to win Mobile & Social
  • 6. New rules of the gameOTaC Trends 2013
  • 7. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 71Match me!Give personalized guidance
  • 8. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 82No queues!The Glue For A GreatCandidate Experience
  • 9. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 93Cross-Platform!Not Just“Many Platforms”
  • 10. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 10OTaC Winner Europe 2013
  • 11. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 11OTaC European Top 10Rank Company Score Diff.1 Allianz 67.3 22 Accenture 66.2 03 Roche 64.3 -24 Accor 61.6 345 Daimler 60.7 376 BASF 60.3 -17 Intel 60.0 -18 Bertelsmann 59.8 239 Ernst & Young 59.7 -110 Microsoft 58.2 17
  • 12. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 1298%use internetto look for careers
  • 13. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 1379%activelygo to career websitesSocial Networks25% ProfessionalNetworks:40%
  • 14. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 1494%expect you on at least onesocial / professional network
  • 15. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 15Career Websitevs.Facebookvs.LinkedIn
  • 16. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 16Better do one thing rightthaneverything poorly?
  • 17. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 17Multi-device paths
  • 18. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 18Hurrah!Responsive Web DesignText TextText TextText TextTextTextTextText
  • 19. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 19Desktop Computer Mobile
  • 20. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 20“BlackBerry Thumb”
  • 21. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 211. Be specific, offer personal guidance2. Synchronize online and offline3. Understand each channel4. Be a spearhead in your organization5. Dare to do trial, error and improvement
  • 22. Applying Online & Loving ItTrends 2013
  • 23. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 23What does not kill youmakes you stronger!The Career Website
  • 24. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 24Credibility&Coaching role
  • 25. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 25The Career Website - Match me if you can!Source: Nederlandse Tuinbouw http://nederlandse.tuinbouw.nl/#/BeroepenTest
  • 26. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 26Source: Deloitte France http://www.deloitterecrute.fr/dmatcherThe Career Website - Match me if you can!
  • 27. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 27Source: RBS Group https://www.rbsbankyoubuild.com/uk-homeThe Career Website - Match me if you can!
  • 28. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 28Source: Wells Fargo ://www.wellsfargo.com/careers/fit/findyourcareer/indexThe Career Website - Match me if you can!
  • 29. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 29Accenture : European Best CareerWebsites(TEWeB)
  • 30. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 30Accenture : European Best CareerWebsites(TEWeB)
  • 31. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 31Best CareerWebsites– EuropeanTop 10 (TEWeB)Rank Company Score Diff.1 Accenture 1111 02 Ernst & Young 1058 83 Allianz 1033 -14 Shell 1024 35 Accor 1021 86 Bertelsmann 1013 -37 Daimler 1000 378 Intel 983 119 DHL 969 7710 BASF 966 -6
  • 32. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 3261%Like applying online (ATS)
  • 33. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 3381%Like applying by email
  • 34. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 34PainPoints
  • 35. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 35• Don’t know how long 42%• You cannot save 45%• Black box effect 56%• Takes too long 37%
  • 36. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 3668%Frustrated by late response75%Frustrated by no response
  • 37. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 37It’s not aboutless stepsbut less stress
  • 38. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 38Job Map
  • 39. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 39Dynamic Search
  • 40. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 40Branded Job Ad
  • 41. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 41BuildBridge Of Trust
  • 42. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 42Roche : European Best CandidateExperience (APOLLO)
  • 43. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 43Roche : European Best CandidateExperience (APOLLO)
  • 44. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 44Best Online CandidateExperience – EuropeanTop 10 (APOLLO)Rank Company ATS Provider Score Diff.1 Roche Oracle - Taleo 1153 22 DHL Oracle - Jobpartners 1126 253 Allianz SAP 1118 -14 Ernst & Young Oracle - Taleo 1099 65 Bertelsmann Embrace 1095 26 Mars Oracle - Taleo 1088 37 Intel Oracle - Taleo 1075 198 Bombardier Oracle - Taleo 1071 589 Accor Homegrown / Other 1065 810 Thales Oracle - Taleo 1064 55
  • 45. How to Win Mobile & Social
  • 46. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 46Facebook 66%LinkedIn 50%Twitter 34%Job seekers expect you on:
  • 47. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 47What would job seekerslike to do?83% Look for companies83% Look for open jobs81% Apply for jobs
  • 48. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 48What would job seekerslike to do?57% Keep up-to-date57% Participate in discussions54% Gain insights about the company
  • 49. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 49I applied for a job14%11%6%43%23%24%I found a job offer on an employer’s profileI searched for jobs35% 18%My friend posted/shared an interesting job offer he/she foundJobs, in reality…
  • 50. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5053%of employersare on Facebook
  • 51. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5150% ( 8%) Fearof being rejectedfor wrong reasons46% ( 3%) Uncomfortable sharing private information43%( 7%) Think companies do it only for PRJobseekers’main concerns:
  • 52. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5285%“Honesty is essentialwhen a company interactswith job seekerson the Facebookcareerpage”
  • 53. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 53Who in this room will be mobileenabled at the end of theyear?
  • 54. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5420% ( 3%) do so already62%can imagine doing soUse smartphone for career purposes:
  • 55. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 55Mobile is imminentKey question: how?
  • 56. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 56App or mobile career website?App: 57%Mobile career website: 46%If you would use your smartphonetoday…
  • 57. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 57ResponsiveWeb Designor…?“Do include only the relevantinformation: open job offers,requirements, deadlines and a few tipsand hints.”
  • 58. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5872%Look for open jobs:Mobile career websites having it: 71%Career apps having it: 81%
  • 59. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 5961%Track application status:Mobile career websites having it: 4%Career apps having it: 4%
  • 60. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 6045%Apply for a job:Employers offering it: 11%
  • 61. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 611. The candidate experience has becomeMULTICHANNEL2. Employers have a new role to playMATCHING3. The career website is strong based on itsTRUST4. The mobile suffice the bridgeONLINE OFFLINE5. Social media; Apps; create, or join theCOMMUNITYIn Summary
  • 62. Online Talent Communication 2013iRecruit Expo| Amsterdam21st June 2013| © Potentialpark 2013.Proprietary andConfidential | 626. The application is worth my time, it givesADDED VALUE7. Mobile expectations not set yetTIME FOR PIONEERS8. The basics; Offers and alertsSTRENGTHS IN THE WAR FOR TALENT9. We all learn and achievesTRIAL & ERRORIn Summary
  • 63. AmsterdamThursday20 June 2013Thank youDo you look for Talent, or does Talent look for you?@antoinelhosmot@PotentialparkAB

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