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Mobile Careers - Keen On The Small Screen Informatica Brad Cook & Werner Buskermolen iRecruit 2014 Presentation



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  • This is the world we have to come to grips with today and tomorrow. All of these changes in data and data technology are creating the promise of incredible business potential – solving the world’s toughest diseases through personalized genome sequencing, or creating market segments of one as we increase our capability to uniquely match a customer’s needs and buying patterns with our products.

    But, all of this change comes at a price for IT. Change brings disruption, cost and risk to IT, and IT just cannot absorb new technologies at the current pace of their introduction. There is a complete new learning curve and adoption curve for IT to understand how to program these and harness these. And that drives up costs, increases risk across the board – whether your are building new applications or try to analyze new sets of data using new techniques.

    A different approach is needed. IT needs to get away from their traditional approach of adopting new technology through re-skilling and re-programming. Instead, IT needs to invest in an information platform that is architected for change. The information platform should allow organizations to adopt new data technologies without recoding, so that they can harness the power without the costs. That is the key to unleashing the true potential of the information in your company.


  • 1. Keen on the Small Screen: The Power of Mobile for Candidate Attraction Brad Cook & Werner Buskermolen iRecruit 2014
  • 2. 10 2 MAINFRAME CLIENT-SERVER WEB SOCIAL INTERNET OF THINGS CLOUD Few Employees Many Employees Customers/ Consumers Business Ecosystems Communities & Society Devices & Machines 10 4 10 6 10 7 10 9 10 11 Front Office ProductivityBack Office Automation E-Commerce Line-of-Business Self-Service Social Engagement Real-Time Optimization 1960s-1970s 1980s 1990s 2011 2014 2007 OS/360 USERS VALUE TECHNOLOGIES SOURCES BUSINESS Unleash Potential Disruption, Cost, RiskHarness ChangeTECHNOLOGY
  • 3. Question? 3 Who thinks a Mobile Career site is a Luxury vs. Necessity?
  • 4. Is there a War for Talent? 4
  • 5. Does Candidate Experience Matter? 5
  • 6. 1:5 Own A Smartphone 1:17 Own A Tablet 6
  • 7. Volume is crazy and getting more… • 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. • >1.3 billion smartphones in four years. • Avg. 2 smartphones ~ 9 people on earth • Tablets are showing faster adoption rates than smartphones. • Smartphones 4 years to reach 6% penetration • Tablets 2 two years to reach 6% 7
  • 8. Interesting stats on why… • 66% of American’s consume alcohol on a weekly basis. • 67% of 18-34 year olds drink, knocking back 5.4 drinks on average in a given week. • 72% of 35-54 year olds drink, knocking back 3.6 drinks on average in a given week. • Consumption increases with income level. 8
  • 9. Interesting stats on why… • Majority of alcohol consumption takes place after 7pm • Same time Job Seekers are searching for opportunities on their mobile devices 9 X
  • 10. The Mobile Opportunity The Mobile Interface Problem
  • 11. The Mobile Opportunity The Mobile Interface Problem
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  • 14. 14 You must: • Focus on the Candidate Experience #1…. • Want to be easy to do business with… • Know your target audience… • Be where the talent is… Or, guess and monitor • Test it… prove it….or kill it
  • 15. Be easy to do business with… Desktop Mobile
  • 16.  Simplify your Apply  Connect your Talent Networks  Be Transparent  Create Company Awareness  Redirect Challenges Employer Brand in Palm of hand ??? If your going Mobile…
  • 17. 17 7,6844986(64%) 40,905
  • 18. Jobseeker Quarterly Comparison
  • 19. Jobseeker Visit and Apply
  • 20. Age Group Gender 18-24 Male 35-44 45-54 55-64 65+ 0 % 10 % 20 % 30 % 40 % 64 % 35.4 % Female 25-34 Jobseeker Demographics
  • 21. Apply Start to Complete Conversion
  • 22. Next …The Great Mobile Debate
  • 23. MOBILE WEB • No downloads • Any device browser • Online only • Front line interface • General public experience NATIVE • Stored locally • Device specific • Offline capable • Push notification • Chat • More personal experience What’s the Difference? It’s not a question of either or. You should do both.
  • 24. Summary • Know where your talent hangs out… • Its not a nice to have, it’s a must have… • Seamless integration is the key to success… • Process Streamline everywhere… • Measure and track vs. Desktop
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